Oneness Content Network Deep Dive Report
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Oneness Content Network Deep Dive Report

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The Oneness Content Network* tracks the increasingly popular idea that everything is part of one interconnected whole. Science, technology and spiritual traditions are coming together to validate this ...

The Oneness Content Network* tracks the increasingly popular idea that everything is part of one interconnected whole. Science, technology and spiritual traditions are coming together to validate this theory, highlighting and exploring how connections on many levels provide benefits and a sense of wholeness. From practical to spiritual concerns, the Oneness Content Network is transforming how we relate to one another, the planet, our communities and our life’s purpose. This report is the first in a series of reports and articles that we will launch on the Oneness and Conscious Media space over the next 60-days. 

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  • Full Name Full Name Comment goes here.
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  • If the Consciousness movement ever took off, Earth would be a far better place for mankind, flora and fauna.
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  • Blog post on Mindful Eating - http://bigthink.com/amped/making-meals-your-meditation-3-steps-to-mindful-eating
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  • We just launched our new white paper on The Explosion of Conscious Media. You can download it from the GaiamTV site - http://whitepaper.gaiamtv.com/
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  • I would also check out the new book from John Mackey on conscious capitalism- http://consciouscapitalism.org/resources/538
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  • interesting video on technological singularity - http://www.youtube.com/watch?v=Gdn3M-htbm0&feature=youtu.be
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    Oneness Content Network Deep Dive Report Oneness Content Network Deep Dive Report Presentation Transcript

    • Content Networks: Deep Dive Report Oneness: Winter 2012
    • I  invite  you  to  explore  our  final  deep  dive  report  of  2012  on  the  paradigm-­‐shi;ing  Oneness   movement.  As  more  people  worldwide  embrace  the  idea  that  all  things  are  connected,  new   opportuniCes  to  create  products,  businesses  and  services  will  present  themselves  to  those   who  truly  understand  and  embrace  this  shi;.  This  report  is  the  first  in  a  series  of  reports  and   arCcles  that  we  will  launch  on  the  Oneness  and  Conscious  Media  space  over  the  next  60  days.   If  the  Oneness  Content  Network  is  criCcal  to  your  business,  then  please  contact  us  to  explore   deeper  insights,  addiConal  reports  and  real-­‐Cme  approaches  to  help  synchronize  your  brand   with  the  latest  high  energy  cultural  shi;s.   2
    • DNA Oneness The notion of everything in the universe being one inter-connected being. Kidult Networks Connection Spirituality ENERGY PREDICTION Ecosystems Science 3
    • About Oneness The Oneness Content Network* tracks the increasingly popular idea that everything is part of one interconnected whole. Science, technology and spiritual traditions are coming together to validate this theory, highlighting and exploring how connections on many levels provide benefits and a sense of wholeness. From practical to spiritual concerns, the Oneness Content Network is transforming how we relate to one another, the planet, our communities and our life’s purpose. A major driver of the Oneness Content Network is the explosion of Conscious Media. Conscious Media uses alternative modes of thinking -- integrating spiritual, first-person experiential and contemplative ideas with methodologies drawn from modern science -- to explore and understand the human condition and ways in which individuals can align their spiritual, emotional and physical beings to live in harmony with themselves, with others, and with the planet. As more people have been consuming Conscious Media, knowingly via experts like Deepak Chopra or unwittingly via films like Life of Pi or Avatar, the notion of interconnectedness is pervading popular consciousness and driving a generational shift in thinking. * Content Networks are a mapping system used to model and understand dynamic, interconnected webs of cultural activity. Content Networks help brands understand and connect with popular culture in order to make more strategically informed business decisions. Why Small Moves, Smartly Made,Adult Change the World About 25 Percent of Can Children Live at Home with Their Folks Barack Obama’s Campaign Scoring Points with Video Gamers Scientists Discover Children’s Cells Living in Mothers’ Brains Who are the Spiritual to Safety After Dad 12-Year-old Steers Car but not Religious? Has Seizure on Highway Street Pong A Brain Cell is the Same as the Universe Mattel’s All-Pink Cruise Line for Barbie Fans 4
    • Mapping The Oneness Content Network TIMELINE OF EVENTS The Dalai Lama Tells His FB Friends “Religion is No Longer Adequate” Microbiome Project Higgs Boson Particle Discovered Wanderlust Pew Survey Finds 1/5 Americans Are Without Religious Affiliation Life of Pi Cloud Atlas Prometheus Facebook Reaches 1 Billion Users Spring 2012 6/8/12 6/13/12 7/4/12 9/13/12 10/2/12 10/4/12 End of the Mayan Calendar NYC Spiritual Activist Summit 10/26/12 11/9/12 11/21/12 12/21/12 INFLUENCERS NATURAL LANGUAGE Deepak Chopra Eckhart Tolle Dalai Lama Wayne Dyer Marianne Williamson Neale Donald Walsch Andrew Weil Gay Hendricks Rodney Yee John Mackey INSTITUTIONS Images are hyperlinked Omega Center Esalen Open Center Kripalu MEDIA OUTLETS Health and Wellness Whole Living GaiamTV Voice America Shambala Sun OM-Times 5
    • Oneness Topic Clusters Katy Perry Embarks on Spiritual Quest Usher Going Vegan, Urging Bieber to Get Healthy The New Yoga Raves Ancient Buddha Carved from Meteorite Should Religion Boldly go Interstellar? Russell Brand on Spirituality Celebrity Seekers Snoop Lion and the Struggle to Find Spirituality in Hip Hop Millennials Energy: 2/5 Energy: 1/5 Contactee Predicts UFO Behavior, Demonstrates Spiritual Vegetarianism /Veganism Space and Spirituality Energy: 2/5 Health Benefits of Spirituality Energy: 2/5 Making Vegan the New Normal Space in the Air Meditation Reduces Loneliness Energy: 3/5 Energy: 2/10 Natural Resources, Health and Sustainability The Tools: Spirituality for Screenwriters BET Adds Spiritual Themes to Primetime Arctic Ice Melt Cloud Means More Extreme Winters Spirituality in Pop Culture Energy:3/5 Water.com Aims to End Global Crisis ONENESS Energy: 5/5 Death of the American Dream Life of Pi 7 Habits of Extraordinary People Creating New Narratives Meditation and Work Energy: 4/5 Was Kundalini Yoga in Avatar? The Mythology of Burning Man De-stress With Simple Breathing Exercises Modern Mythology Energy:2/5 Prometheus Rise Of The Believer Spirituality Meets Science Fiction Energy: 5/5 Energy: 6/10 Origins Science Meets Spirituality All Things Are Connected James Altucher Energy: 3/5 Energy:5/5 Energy: 4/10 New Atheism Insatiable Search for Meaning The Pleasure of Problem Solving Energy: 4/5 CONTENT NETWORK Spiritual Celebrities The Master Blends Performance with Unconventional Subject The Human Microbiome Energy:5/5 Energy: 3/5 Agnosticism/Atheism on the Rise Among Millennial Generation The Spirituality of Imperfection Rise in Atheism Among Millennials Leading America to a Secular Future Rise of the New Atheists Decoding Deepak TOPIC CLUSTER EXAMPLE The Dalai Lama 6
    • Instinctively, People Are Generous John Mackey on Conscious Capitalism A Virus in The Food Chain How Bacteria in Our Bodies Protect Our Health 7
    • Instinctively, People Are Generous A Virus in the Food Chain Although Prop 37 was defeated in New research is showing that California, the debate rages on humans are naturally more giving October 4, 2012 December 3, 2012 and thoughtful of others than was Foods. Opponents of GMOs previously believed. Contrary to claim that there are numerous popular thought, people intuitively ENERGY PREDICTION DNA Generosity Instincts Giving Intuition Science Decision Making make decisions to help each other ENERGY rather than being reflective and selfish. PREDICTION DNA GMO Ecosystems Food Chain Health Consequences Labeling John Mackey on Conscious Capitalism John Mackey, the founder of Whole PREDICTION DNA Entrepreneurship Good Value Idealistic Social Responsibility Business Foods, is one of the leaders of the October 9, 2012 ENERGY DNA PREDICTION Microbes Ecosystems Bacteria Health Medicine Probiotics Conscious Capitalism movement, and author of the new book Conscious Capitalism, which espouses free market capitalism and entrepreneurialism as drivers for doing good in the world. possible negative side effects and chain reactions from introducing modified food and organisms into our interconnected food chain. How Bacteria in Our Bodies Protect Our Health January ENERGY over labeling Genetically Modified New research initiatives such as the Human Microbiome project are demonstrating that our bodies (and the world at large) is made up of complex interlocking ecosystems. Trillions of bacteria in this example help basic physiological processes —from digestion to growth. 8
    • The Spiritual Hunger of Young Adults Images are hyperlinked Science and Spirituality Come Together at CERN The Thrive Movement Spirituality in The Age of Social Media 9
    • The Spiritual Hunger of Young Adults Science and Spirituality Come Together at CERN Young adults raised in a digitally mediated, individualistic culture are Buddhist spiritual leaders and scientists November 16, 2012 increasingly reaching out for a sense of from the European Organization for September 26, 2012 Nuclear Research (CERN) recently came the spiritual context and in general. together to explore how the spiritual According to a recent Pew study, a third community can work with the scientific ENERGY PREDICTION DNA Religion Science Innovation Global Collaboration Gyalwang Drukpa community to solve the world's ENERGY problems. PREDICTION DNA Community Social Good Religion Togetherness Contemplation Support idea that there is one core recurring September 17, 2012 pattern throughout nature, from atoms to PREDICTION helping advance technology, design and desire from this "spiritual but not religious" demographic to find groups where they can connect and support each other and the world at large. networks are extensions of our minds, and therefore, anything put into a social network will influence the neural plants and galaxies. Using this pattern is Sacred Geometry Design Energy Control Environment Science Health unaffiliated today. There is a strong Deepak Chopra explains how social A growing movement is exploring the DNA of adults under 30 are also religiously Spirituality in The Age of Social Media The Thrive Movement ENERGY togetherness and real community both in ENERGY clean energy generation. PREDICTION DNA Networks Social Network Mind Connection Neural Nets Technology networks of participants. This "one world mind" can be used for both good and bad and offers a manifestation of just how connected we all really are. 10
    • Implications Health and Wellness • Microbial Health: The multitude of microbial ecosystems involved with the human body will become increasingly important considerations in beauty, nutrition and health regimens. • Connected Eating: Food origins and heritage will continue to become important concerns, as small negative actions are seen to have wide-ranging effects throughout the connected food chain. 11
    • Implications A Return to Connected Spirituality • Building New Religions: The rise of atheism and non-traditional spirituality is leading large portions of society to search for new ways of connecting with the sacred, a sense of meaning and a new mythology. Many opportunities will arise to serve this rapidly growing but undefined movement. • Looking for Wisdom: Expect more people to gravitate towards the “New Age” Oneness/Conscious Media space as they search for answers and meaning outside of traditional religions. • Spiritual Technology: An explosion in the use of embedded sensors with its accompanying culture for measurement of all things will drive systems and services that will help to measure spiritual intangibles such as enlightenment and energy. 12
    • Implications Convergence of Mass Media and Conscious Media • Conscious Media Themes Continue to Permeate Popular Culture: Appetite for Conscious Media continues to expand with the release of Life of Pi, two Avatar sequels and one prequel and the addition of Yoga to the 2016 Olympics. • The Next Generation: A generation raised on spiritually-themed entertainment such as the Last Airbender and Spirited Away are primed and open to Oneness themes and topics. 13
    • Implications New Social Reality • Geopolitical Events Drive Greater Interest in Conscious Media: Known unknowns such as global economic and political unrest, global warming and major natural disasters will lead to more people seeking knowledge and answers provided by the Oneness and Conscious Media space. • New Happiness Policies: The advent of the Gross National Happiness Index shifts national political and social debate from economics and GDP to harmony, well-being and GNH. 14
    • Implications Conscious Business • Conscious Entrepreneurship: More businesses take up the idea of heroic entrepreneurship in the hopes of driving corporate growth and making a contribution to the greater good. • Eco-Friendly Business Growth: A renewed focus on climate change, supported by tax breaks and incentives for green energy and technology drive more businesses and innovations that support sustainability, foster environmental imperatives and promote an integrated view of the connectedness of living things. 15
    • How To Read This Report Throughout this report you will see icons representing Energy, DNA and Prediction Scores*. These scores can help you contextualize the information and examples in this document. ENERGY SCORE The Energy Score is rated on a scale of 1-5. It is represented by these icons: DNA low high The Energy Score is the speed and volume of buzz and reach of the example. PREDICTION SCORE The Prediction Score is rated on a scale of 1-40. It is represented by these icons: short Same-sex marriage Equality Corporate Support Love Acceptance +11 more A unique set of attributes that describes each example. long The Prediction Score reflects potential duration or life of the example. *The scores contained in this report are reflective of energy levels as of December 11, 2012. All scores are dynamic and change over time. 16
    • What We Do In addition to the identification of broad macro level trends, sparks & honey offers a wide variety of capabilities that can be leveraged for strategic planning, innovation, marketing communications and content development: INDUSTRY REPORTS 25+ report-types that help you translate high-energy cultural moments into valuable opportunities for your brand, including: • Competitive Assessment Report • “Future Of” Report • In-Depth Industry Report • Innovation Report • Media & Technology Usage Report • Up & Coming Celebrity Report REAL-TIME CONTENT STRATEGY WORKSHOPS Proven methodology for creating, approving, launching and distributing content rapidly to take advantage of cultural moments. Deep-dive sessions where we focus on innovation opportunities for your specific brand based upon fringe signals and cultural conversations.
    • Appendix 18
    • About Sparks & Honey Introduction At sparks & honey, we synchronize brands with culture. Using a proprietary Cultural Mapping Platform, we track and identify cultural bursts and trends in real time, score their energy level, project their lifespan and analyze their cultural resonance. This data is aggregated into what we call Content Networks. Content Networks are a mapping system used to model and understand dynamic, interconnected webs of cultural activity. These Content Networks help brands understand and connect with popular culture in order to make more strategically informed business decisions. We are monitoring for both signals of longer term change and fast moving cultural buzz. This enables us to identify both cultural waves that are ripe with immediate opportunity (Fast Culture) and longer term shifts that will play out over time (Slow Culture). Examples of Fast Culture include: fads, memes, fashion, viral content, natural language, trending topics, news events and micro trends. Slow Culture includes: macro trends, consumer behaviors and movements that have cultural impact over a period longer than 3-6 months. sparks & honey makes no claim regarding ownership or trademark of the language used to name or describe the Content Networks herein. Any usage of similar language by other individuals or organizations is purely coincidental. 19
    • About The Oneness Content Network Report Introduction We invented the concept of Content Networks as part of our Wave Branding offering and have identified a total of 60 dynamic Networks that are most resonant in popular culture today. We monitor online sharing and conversations, media stories and specialized influencer groups to understand the energy levels of each Content Network and discover examples in real-time. This document takes an in-depth look into the Oneness Content Network, which has been bursting with energy over the past 180 days. The trends and insights in this Deep Dive Report are valuable for marketing and media professionals, product strategists and anyone running a business seeking to be culturally relevant. This research can help guide your decision making process and strategic tactics over the next six months. 20
    • SPARKS & HONEY NAMED AS 1 OF 10 TOP AGENCIES TO WATCH IN 2014 BY ADAGE “This Omnicom-backed "newsroom"-oriented agency starts each morning with a cultural briefing for clients such as Hyatt, Jarden and Life is Good, for whom it developed six "culture-to-commerce" T-shirts. In 2013 it grew from two to 17 clients and quadrupled its staff to 20.”
    • S&H CORE OFFERINGS CULTURAL STRATEGY CULTURAL INTELLIGENCE • Dd 1 Social & Cultural Listening Competitive Intelligence & War Gaming 4 Sn • Segment Analysis & Tracking • Topic Deep Dives • Issue Monitoring Fl Event Tracking • Sensor Network 7 Real-time Burst identification • Channel Analysis • Content & Influencer Strategy • Editorial & Cultural Calendars Sf Mi Micro Manufacturing Mg Mood Geisting Qe Second Skin H 2 8 Mg Mind Gaming 10 We Ne 17 Fq 2 Rs 9 Icognito 8 Focus Quotient • • Se Sharing Economy Hy 6 Ra Lm Na Living Matter Raw Ma 18 19 Hd Ie Hand Drawn Mashup Ru In 3 Ss 10 4 Mi 11 Rurban Us Immersive 360° Made in the USA R Rb Ecoboostering 13 St Moral Imperative Rise of the Believer Life Logic Crowd IQ Io Influencer Outreach Strangify 11 Insumer/Outsumer • Channel Optimization & Fan Base Development • Analytics & Measurement • 4 Provenance 6 • 8 Sm En • Nh • Rt • Pr Premiumization • Cx Product, Service & Packaging Development Codex Ax 10 Business Model Design & Reimagination Armchair Explorer 12 Bi Business Context Analysis Binge 14 Radical Transparency 15 Projecting Segments into the Future (Consumers of the Future) Memory Management New New Hollywood 13 Mm Enchanted Rc Snack Media Living Without Community Management 17 Lw 14 Oneness Ll 12 7 Macro Trend Identification & Quantification Shock & Transgress Refreshed Classics 1972 On Cq 6 9 Decay Flat Design Ec 5 • Ab St 2 Absurdism 7 72 22 Pl Play Dc 15 Fl 21 Social Media Content (short and long form) posts, tweets, vines, videos, blog, etc. 5 Tangible Intangible Gl Glitch Warm Technology 20 Ti Real Thing 14 • Space in the Air 3 8 Slow Perception Wt 13 Sa 1 Rt 1 Sp 7 Small-scaling Kidult Cc Convergence Culture Flattening Sm 6 INNOVATION 7 Ft 13 Exponentials Ki 12 Hyper Culture Real-Time Commerce Startup Society 16 Ex 12 Squealing 5 Ephemeral Inwards Restoration 15 Fh 11 Nano World Ic 1 Sq 11 Real-time Content Production Te 4 First Hand Look • Rr 5 Redefined Retirement Third Genger Modern Family Gc 10 De/re-materialization Cyborg Singularity 14 • Mf 10 Singletons 3 Neo-psychedelic Cs Power Woman Geek Chic D De 16 Wearables 12 Si 9 • Tg 4 Pre-Planned (70/30) Content Production Online and Off Line Hack Design 9 Pw 3 New Masculinity Ss 8 Quantified Everywhere Social Flares 11 13 • 6 Frictionless Life 9 • Nm 2 Unfat Generation Quantified Self Super Human 5 Qs Uf 1 Screen Culture Sh 3 Sc 2 Data Divinity • CONTENT & AMPLIFICATION Ob Futurism Open Brand 16 Le Whitespace Identification Life as Entertainment Real-Time Media Amplification • Brand/Partner & Acquisition Recommendations 47
    • SYNCING BRANDS WITH CULTURE SIGN UP ON OUR WEBSITE TO RECEIVE UPDATES AND FUTURE REPORTS: sparksandhoney.com FOR MORE INFORMATION: 212.894.5100 info@sparksandhoney.com @sparksandhoney bigthink.com/blogs/amped facebook.com/sparksandhoney sparksandhoney.tumblr.com 48