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Stronger, Faster, Better, Smarter: Quantified Everywhere - (8 Exponential Trends That Will Shape Humanity Part 5)

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We live in a time of great abundance and unparalleled possibilities fueled by exponential growth from the impact of technology. Our job at sparks & honey is to understand the accelerators, balancers ...

We live in a time of great abundance and unparalleled possibilities fueled by exponential growth from the impact of technology. Our job at sparks & honey is to understand the accelerators, balancers and patterns that are driving exponential cultural change in the near term and foreseeable future.  Our team of cultural strategists and curators works with leading brands and thought leaders to apply these trends and use them as a catalyst for disruptive innovation.

We eat culture for breakfast in order to understand the value of emerging fringe signals, cultural shifts and explosive doubling patterns. While monitoring thousands of inputs and mapping and scoring them, we have identified 8 rapidly accelerating trends that will shape institutions, governments, businesses and everyday consumers.

We have consolidated these trends into short vignettes in order to share a curated snapshot of what will either create great opportunities or unexpected challenges. We will cover these trends over the next few months. This report covers Quantified Everywhere. We hope you engage us in the debate and exploration on how these exponential trends will shape your business and the World. 

The discussion will also continue in our core social channels - https://twitter.com/sparksandhoney , http://bigthink.com/blogs/amped and https://www.facebook.com/sparksandhoney.

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Stronger, Faster, Better, Smarter: Quantified Everywhere - (8 Exponential Trends That Will Shape Humanity Part 5) Stronger, Faster, Better, Smarter: Quantified Everywhere - (8 Exponential Trends That Will Shape Humanity Part 5) Presentation Transcript

  • Stronger, Faster, Better, Smarter:Quantified EverywhereSpring 20138 Exponential Trends That Will Shape Humanity5 of 8
  • image sourceThere will be 24 billionconnected devices by 2020and only 7.6 billion humans
  • We live in a time of great abundance and unparalleled possibilities fueled byexponential growth from the impact of technology. Our job at sparks & honey is tounderstand the accelerators, balancers and patterns that are driving exponential culturalchange in the near term and foreseeable future.  Our team of cultural strategists andcurators works with leading brands and thought leaders to apply these trends and use themas a catalyst for disruptive innovation.We eat culture for breakfast in order to understand the value of emerging fringe signals,cultural shifts and explosive doubling patterns. While monitoring thousands of inputsand mapping and scoring them, we have identified 8 rapidly accelerating trends that willshape institutions, governments, businesses and everyday consumers.We have consolidated these trends into short vignettes in order to share a curated snapshotof what will either create great opportunities or unexpected challenges. We will coverthese trends over the next few months.This report covers Quantified Everywhere.Wehope you engage us in the debate and exploration on how these exponential trends willshape your business and the World. Please enjoy and share this fifth of eight free reports.The discussion will also continue in ourcore social channels - @sparksandhoney, www.bigthink/blogs/amped andwww.facebook.com/sparksandhoney.info@sparksandhoney.com
  • Our blind spot comes from the factthat we have lived in a linear world.But today’s changes are exponential.image sourceExponentialLinear
  • 5. QuantifiedEverywhere1. Century ofCity States2. Future of Education 4. 3D Printing3. Citizen Doctor7. Ancient Wisdom 8. Cyborg Marketing6. ConsciousBrandsQuantified EverywherePart 5 in the series: 8 Exponential Trends that will Shape Humanity
  • image sourceWith the proliferation of sensors, screens and intelligent objects, we arenow swimming in a sea of data that offers the potential for rich interactionsand learning on the spot.In this smarter world, previously “dumb” objects will become intelligent andhelp us make better, faster and more impactful decisions. This opens thedoor to build new highly connected products.Stronger, Faster, Better, Smarter: Quantified Everywhere
  • Sensors in Our Pockets: About 30 to 40 percent of all smartphones havesensors in them—most commonly accelerometers, compasses, gyroscopes,optical sensors, proximity sensors, light sensors and touch sensors. By 2015well over 80 percent of all smartphones will have sensors, and that numbermight be conservative. image sourcequantified everywhere
  • Moving Onto Our Bodies: And it’s not only phones. Increasingly, devicesfrom cars to home appliances and clothing are all becoming responsiveand intelligent through the addition of tiny sensors and computers.image sourcequantified everywhere
  • image sourceExpanding Throughout the Environment: Starting from personalobjects, the quantified ecosystem is spreading to urban areas,households, retail environments and workplaces as a way to moreefficiently manage daily living.quantified everywhere
  • image sourceExtra Sensory Neighborhoods: In Santander, Spain, thousandsof sensors help alert residents to traffic jams, regulate thewatering in city parks and dim the street lamps.quantified everywhere
  • image sourceData Detectives: New York City’s Office of Policy andStrategic Planning is solving previously impossible tasks bycrunching public data.quantified everywhere
  • image sourceHelp When You Need It: From cooking to managing householdinventory, information becomes accessible immediately as objectslearn about their users, offering personalized interactions.quantified everywhere
  • image sourceFrictionless Efficiency: Honda has successfully road-tested a newsmartphone app that on average was able to delay the formation oftraffic jams by as many as six minutes and improve fuel efficiency byas much as 22 percent.quantified everywhere
  • image sourceSelf-Driving Cars: Automated vehicles that can intelligentlynavigate the road offer both increased efficiency and a whole newspace for occupants to engage in activities.quantified everywhere
  • quantified everywhere implicationsPlan for Ubiquitous Internet Access: With more and more devices becoming “smart” and requiringInternet connectivity, expect the introduction of Internet hot spots, sponsored by brands, businesses,organizations and municipalities. The need for 24/7 access to quantified self data, health records, caregiversand HCPs will drive this push for ubiquitous bandwidth.Design for the Adaptive Life: Consumers will come to expect intelligent, seamless experienceseverywhere they go, from public spaces to hotels to retail. Consider how to build in smart functionality andcreate frictionless experiences across multiple screens, as well as the implications of consumers moving inand out of signals and geographies.Note that Transmedia Marketing is Evolving: With mountains of data on consumers and accessto consumer created content (photos, video, text, etc.), marketing communications can include customizedstorytelling in new ways. The narrative of a brand can now play out over an infinite array of platforms.Understanding successful snack media and transmedia strategies will be essential.Plan for Increasing Security Risks: Big Data is being created faster than we can manage it. Inaddition, consumers toggle between multiple operating systems and devices, creating loop-holes andscattering bread crumbs of data. The new networked world complicates things and brands need to considerall of the potential breach points and plan for them.Curate and Automate Choice: The antidote to a world filled with overwhelming choice andexponentially compounding data is simplicity. Marketers need to consider how ways in which their brandmakes life easier and decision-making less overwhelming. Less is more.Personal App AdvisorThe rising “internet of things” is driving an explosion of Apps, because “things” run on applications. People will soon suffer app-overload as each smartdevice offers a choice of Apps. Just like Financial Advisors, App Advisors will be needed to guide consumers, make recommendations, curate and set-up allof a new home’s Apps, tailored to the needs of the household. These advisors can help clients to get healthy, lower their taxes, decrease their carbonfootprint, lower their bills and increase their ability to learn and improve their lives.Job of the Future?
  • p.Quantified EverywhereTopic Clusters ContentNetworkTopicCluster ManifestationEveryMove gets $3.5Mfor Its Apps ThatReward HealthyEmployeesThe Technology ofTouchHeineken CreatesInteractive Bottle ThatResponds to DrinkersSugata Mitra: Build aSchool in the Cloud The New Resume: It’s140 CharactersUber, Data, Darwinism andthe Future of WorkNew App Prevents Icelanders fromSleeping With Their RelativesBusiness Bet on IronMan-LikeExoskeletonsAdvertisers’ Next Target:Your BrainwavesQUANTIFIEDSELFSCREENCULTURESENSORNETWORKDATADIVINITYQuantifiedDatingThe Mind asMediumBiomimicry SuperManSUPERHUMANMobileManagementSocialInteractionTheWearableManMyEcosystemQuantifiedSocietyDigitalLifeHealthyLivingQUANTIFIEDEVERYWHEREThe Mask That MapsPollution Across the CityMeet Homo ErectusConnectusTen Startups Selected toCreate the UltimateFitness PlatformHow Your Brain ChunksMoments Into EventsWhat If Your Boss Tracked YourSleep, Diet, and Exercise?The Worldin YourHandsWelcome to the Age ofthe CompletelyArchived LifeIBM’s Newest InventionMimics the Human Brainon an Atomic Level5 Body Modifications ThatCan Give You a Sixth Sense
  • At sparks & honey we track and analyze thousands of cultural data sources in real time, incorporating live data feeds from numerous APIs as well ashundreds of offline sources. Using a proprietary Culture Mapping Platform, we monitor cultural bursts, identify clusters of activity and trends, score theirenergy levels, project their lifespans and analyze their cultural resonance. This intelligence helps brands understand and connect with popular culture inorder to make more strategically informed business decisions.Our platform incorporates three different frameworks to structure and contextualize raw data:CONTENT NETWORKSENERGY SCORE&PREDICTION SCOREDNAA mapping system used to model dynamic,interconnected webs of cultural activity.The Energy Score is rated on a scale of 1-5. Itreflects the speed of reach and volume of buzz,and incorporates a ranking of influencer activitythat includes reach, resonance and relevance.A unique set of attributes that describes thecore concepts of each trend.compactsharablecradle to cradlefrictionlessinnovativeENERGY PREDICTIONThe Prediction Score is rated on a scale of1-40. It reflects anticipated duration of atrend.17MethodologyTOPIC CLUSTERSSignificant groupings of manifestations whichsignify cultural waves and trends.MANIFESTATIONS Discrete data points that indicate change.DigitalCitiesShareEverythingUrbanFarming
  • 1. Century ofCity States2. Future of Education 4. 3D Printing3. Citizen Doctor6. ConsciousBrands5. QuantifiedEverywhereStay tuned for “Conscious Brands,” the next installment in our“8 Exponential Trends That Will Shape Humanity” series.Follow us @sparksandhoney to keep up to date with our latest free reports.7. Ancient Wisdom 8. Cyborg Marketing
  • Some of the other trendsthat we are tracking:Digital DetoxIncognitoLife LogicNew New HollywoodNanotechnologySnackMediaNew Wave of Big Data
  • INDUSTRY REPORTS• Competitive Assessment Report• “Future Of” Report• In-Depth Industry Report• Innovation Report• Media & Technology Usage Report• Up & Coming Celebrity ReportSTRATEGYWORKSHOPSDeep-dive sessions wherewe focus on innovationopportunities for yourspecific brand based uponfringe signals and culturalconversations.25+ report-types that helpyou translate high-energycultural moments intovaluable opportunities foryour brand including:WAVE BRANDINGProven methodologyfor creating, approving,launching anddistributing contentrapidly to takeadvantage of culturalmoments.SOCIAL MEDIACommunity Management‣ Fan/Follower Acquisition‣ Channel Management & Administration‣ On-going Fan/Follower Engagement‣ Social Media InfrastructureSocial Media Insights & Analytics‣ Sentiment Analysis‣ Industry Insights‣ Content PerformanceInfluencer Programs & Content Distribution‣ Cultural Influencers & Affiliates‣ Blogger Outreach‣ Content DistributionContent Creation & Campaign Integration‣ 360 Campaign Integration‣ App Development‣ PR Support Programs (pre-buzz, live coverage,post-event buzz)Applying the Wave Branding cultural platform, sparks & honey has can support:Sparks & Honey Offerings
  • Sign up on our website to receive updates and future reports:sparksandhoney.comFor more information:212.894.5100info@sparksandhoney.com@sparksandhoneybigthink.com/blogs/ampedfacebook.com/sparksandhoneysparksandhoney.tumblr.com/