Hacking Healthcare: The Rise of the Citizen Doctor - (8 Exponential Trends That Will Shape Humanity Part 3)

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We live in a time of great abundance and unparalleled possibilities fueled by exponential growth from the impact of technology. Our job at sparks & honey is to understand the accelerators, balancers …

We live in a time of great abundance and unparalleled possibilities fueled by exponential growth from the impact of technology. Our job at sparks & honey is to understand the accelerators, balancers and patterns that are driving exponential cultural change in the near term and foreseeable future.  Our team of cultural strategists and curators works with leading brands and thought leaders to apply these trends and use them as a catalyst for disruptive innovation.

We eat culture for breakfast in order to understand the value of emerging fringe signals, cultural shifts and explosive doubling patterns. While monitoring thousands of inputs and mapping and scoring them, we have identified 8 rapidly accelerating trends that will shape institutions, governments, businesses and everyday consumers.

We have consolidated these trends into short vignettes in order to share a curated snapshot of what will create either great opportunities or unexpected challenges. We will cover these trends over the next two months. This report covers Citizen Doctor. We hope you engage us in the debate and exploration on how these exponential trends will shape your business and the World. 

The discussion will also continue in our core social channels - https://twitter.com/sparksandhoney , http://bigthink.com/blogs/amped and https://www.facebook.com/sparksandhoney.

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  • The first statement 'Healthcare is no longer a domain of specialists' is questionable. Nothing that is happening today suggests that specialists will be eliminated from healthcare. In fact if there is anything the healthcare industry is struggling with is that diseases are proving to be complex, there is a recognition that health care is a multi-dimensional challenge, and the notion that the individual will no longer need specialists is not only a questionable claim but unsubstantiated in any way. There is a lot of excitement in the industry alright. There was with the mapping of the genome too.
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  • @lornemarr - This TED video from Daniel Kraft covers exponentials and the impact on HC - http://futuremed2020.com/daniel-kraft-md-on-the-future-of-health-medicine/
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  • What is exponential or non-linear about development in medical industry and in diagnosing of illnesses??
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  • terimakasih atas segala kesempatan yang diberikan kepada saya, hanya do'a yang dapat saya salurkan untuk segenap pengelola dan kelompok baik ini, salam
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  • Great presentation I'll keep an eye out.
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  • 1. 8 Exponential Trends That Will Shape Humanity Hacking Healthcare: The Rise of the Citizen Doctor 3 of 8 Spring 2013
  • 2. 80% of what doctors do today will be replaced by technology in 10 years. source: Vinood Kholsa
  • 3. ssibilities fueled by dance and unparalleled po un We live in a time of great ab job at sparks & honey is to e impact of technology. Our g exponential cultural exponential growth from th s and patterns that are drivin , balancer understand the accelerators ltural strategists and eable future.  Our team of cu forese s and use them change in the near term and t leaders to apply these trend brands and though curators works with leading novation. as a catalyst for disruptive in emerging fringe signals, r to understand the value of in orde nds of inputs We eat culture for breakfast rns. While monitoring thousa e doubling patte ting trends that will cultural shifts and explosiv identified 8 rapidly accelera em, we have and mapping and scoring th ay consumers. ments, businesses and everyd shape institutions, govern curated snapshot vignettes in order to share a trends into short es. We will cover We have consolidated these ities or unexpected challeng t opportun octor. We hope you of what will create either grea This report covers Citizen D o months. these trends over the next tw ial trends will shape your ation on how these exponent explor engage us in the debate and business and the World.  n will also continue in ght free reports. The discussio ird of ei Please enjoy and share this th gs/amped and andhoney, www.bigthink/blo sparks our core social channels - @ ndhoney. www.facebook.com/sparksa info@sparksandhoney.com
  • 4. Our blind spot comes from the fact that we have lived in a linear world. But today’s changes are exponential. Exponential Linear
  • 5. 1. Century of City States 2. Future of Education 3. Citizen Doctor 4. 3D Printing Part 3 in the series: 8 Exponential Trends that will Shape Humanity Citizen Doctor 5. Quantified Everywhere 6. Conscious Brands 7. Ancient Wisdom 8. Cyborg Marketing
  • 6. The Rise of the Citizen Doctor Healthcare is no longer the domain of specialists. With the rise of digital health, - a move from writing scripts to prescribing apps and sensors, growing numbers of people are taking their health into their own hands. Since the tools and quantified data for healthy living are in everyone’s hands, citizen doctors are tracking their health in real time and heading off problems before they occur. The future of medicine is predictive, personalized, preventative and is moving from being episodic and reactive to continuous and proactive.
  • 7. citizen doctor 500 million The amount of smartphone users downloading healthcare-related apps worldwide by 2015. Source: FDA Real Life Tricorders: Smartphone apps and health tracking wearables currently offer a good degree of health analysis, but recent efforts from Scanadu and the Qualcomm X prize are aiming to create digital tools that can fully diagnose any health issue by leveraging advanced computational power and cloud computing.
  • 8. citizen doctor Hospital in Your Pocket: As the computational power of hand held devices accelerate, devices like Mobisante’s portable ultrasound machine add to the sophistication of mobile health.
  • 9. citizen doctor Embedded Health Tracking: Tiny new chips packed with sensors can be implanted and used to monitor patient's blood levels. This health data is then wirelessly transmitted to doctors or to user’s own devices. image source
  • 10. citizen doctor Personalized Health Care: Advancements in human genome mapping will make understanding your unique genetic composition an affordable reality. Healthcare through personalized microbial balancing will soon become a viable medical treatment as well. These advancement in conjunction with an abundance of “big data” medical records will come together to form highly customizable individual health plans. image source
  • 11. citizen doctor Electronic Tattoos: A new class of skin-integrated devices can measure things like skin hydration, temperature and electric signals from brain and muscle activity. image source
  • 12. citizen doctor Better Health For The Bottom Billion: Mobile, personalized healthcare is also bringing previously inaccessible services to developing countries. The “Bottom Billion” is now getting access to healthcare that does not rely on existing systems. image source
  • 13. citizen doctor implications Switch Roles: Make the Consumer the Expert: As the tools to diagnose and track health become cheaper and easier to use (think: WebMD), empowered consumers will take over the role of doctor for much of the healthcare process. There will be a reversal, where consumer will be the expert, and the doctor will assume the role of the advisor. This will allow doctors to take on more patients (and virtual patients), which will put pressure on medical facilities to restructure. Likewise, brands must embrace the fact that consumers are the “experts” and the brand also fills an advisory role. Adopt an Uber-Individualized “Precision” Approach: Consumers are demanding increasingly more precise, tailored and personalized healthcare solutions. Detailed consumer data, human genome mapping, microbe mapping and advances in biology and technology are enabling this. Anticipate a shift in language in the health industry - as well as consumer marketing - from “personal” to “precision.” Consumers Will Expect Intuitive and Proactive Healthcare Programs: Flipping the traditional “episodic and reactive” mindset of healthcare on its head, continuously quantified and tracked health makes health and wellness something to nurture and maintain rather than responding to crisis (think: body as “tree” vs. body as “car”). Marketers will also be challenged to be pro-active, predictive and intuitive. There is an entrepreneurial opportunity to innovate and apply within the apps and sensors space. Additionally, we can expect the cost of managed health care to decrease, Job of the Future? Data-Driven Doctor Healthcare practitioners in the near future also need to be specialists in data analytics, and even data visualization to communicate with patients. Expect an industry of consultants to emerge who will train HCPs and offer out-sourced data interpretation, visualization and personalized action plans.
  • 14. A Message From Your Smartphone: Relax Frictionless Feedback The mask that maps pollution across the city What if Your Boss Tracked Your Sleep, Diet, and Exercise? Full Spectrum Tracking Intelligent Objects for parents enable the ‘quantified baby’ India's 'No-Frills' Hospitals, Where Heart Surgery Costs Just $800 EyeNetra - Eye Care for 2.4 billion people in need Health hack: iPhone + glass + flashlight = life-saving microsope in Africa ] CITIZEN DOCTOR A Smart Tattoo For Medical Sensing And Athletic Performance SENSOR NETWORK Electronic Temporary Tattoo Will Soon Be Tracking Your Health DIY Health HACK DESIGN QUANTIFIED SELF DIY EDUCATION Body Embedded Technology Sharing Our Knowledge DATA DIVINITY Doctors Use Apps To Improve Outcome Of Surgeries Microchip 'could help cut obesity' Device Under Skin Tells Doc You're OK (or Not) The incredible shrinking laboratory or 'lab-on-a-chip' Citizen Doctor Topic Clusters Wish.vn: A Social Network for Healthcare Sharing Our Knowledge Qualcomm Tricorder X PRIZE | Healthcare in the palm of your hand Big Data Can Help Save Billions in Health Care Costs Hospital in Your Pocket Mobisante’s Mobile Ultrasound Imaging System Scanadu: Sending your smartphone to med school Content Network Topic Cluster Manifestation p.
  • 15. Methodology At sparks & honey we track and analyze thousands of cultural data sources in real time, incorporating live data feeds from numerous APIs as well as hundreds of offline sources. Using a proprietary Culture Mapping Platform, we monitor cultural bursts, identify clusters of activity and trends, score their energy levels, project their lifespans and analyze their cultural resonance. This intelligence helps brands understand and connect with popular culture in order to make more strategically informed business decisions. Our platform incorporates three different frameworks to structure and contextualize raw data: CONTENT NETWORKS A mapping system used to model dynamic, interconnected webs of cultural activity. TOPIC CLUSTERS Significant groupings of manifestations which signify cultural waves and trends. MANIFESTATIONS Urban Farming Discrete data points that indicate change. ENERGY SCORE & PREDICTION SCORE DNA Digital Cities Share Everything The Energy Score is rated on a scale of 1-5. It reflects the speed of reach and volume of buzz, and incorporates a ranking of influencer activity that includes reach, resonance and relevance. The Prediction Score is rated on a scale of 1-40. It reflects anticipated duration of a trend. A unique set of attributes that describes the core concepts of each trend. ENERGY PREDICTION personalized mobile technology big data balancing 15
  • 16. 1. Century of City States 2. Future of Education 3. Citizen Doctor 4. 3D Printing Stay tuned for “3D Printing” the next installment in our “8 Exponential Trends That Will Shape Humanity” series. Follow us @sparksandhoney to keep up to date with our latest free reports. 5. Quantified Everywhere 6. Conscious Brands 7. Ancient Wisdom 8. Cyborg Marketing
  • 17. Some of the other trends that we are tracking: Digital Detox Incognito Life Logic New New Hollywood Nanotechnology SnackMedia New Wave of Big Data
  • 18. SPARKS & HONEY NAMED AS 1 OF 10 TOP AGENCIES TO WATCH IN 2014 BY ADAGE “This Omnicom-backed "newsroom"-oriented agency starts each morning with a cultural briefing for clients such as Hyatt, Jarden and Life is Good, for whom it developed six "culture-to-commerce" T-shirts. In 2013 it grew from two to 17 clients and quadrupled its staff to 20.”
  • 19. S&H CORE OFFERINGS CULTURAL STRATEGY CULTURAL INTELLIGENCE • Dd 1 Social & Cultural Listening Competitive Intelligence & War Gaming 4 Sn • Segment Analysis & Tracking • Topic Deep Dives • Issue Monitoring Fl Event Tracking • Sensor Network 7 Real-time Burst identification • Channel Analysis • Content & Influencer Strategy • Editorial & Cultural Calendars Sf Mi Micro Manufacturing Mg Mood Geisting Qe Second Skin H 2 8 Mg Mind Gaming 10 We Ne 17 Fq 2 Rs 9 Icognito 8 Focus Quotient • • Se Sharing Economy Hy 6 Ra Lm Na Living Matter Raw Ma 18 19 Hd Ie Hand Drawn Mashup Ru In 3 Ss 10 4 Mi 11 Rurban Us Immersive 360° Made in the USA R Rb Ecoboostering 13 St Moral Imperative Rise of the Believer Life Logic Crowd IQ Io Influencer Outreach Strangify 11 Insumer/Outsumer • Channel Optimization & Fan Base Development • Analytics & Measurement • 4 Provenance 6 • 8 Sm En • Nh • Rt • Pr Premiumization • Cx Product, Service & Packaging Development Codex Ax 10 Business Model Design & Reimagination Armchair Explorer 12 Bi Business Context Analysis Binge 14 Radical Transparency 15 Projecting Segments into the Future (Consumers of the Future) Memory Management New New Hollywood 13 Mm Enchanted Rc Snack Media Living Without Community Management 17 Lw 14 Oneness Ll 12 7 Macro Trend Identification & Quantification Shock & Transgress Refreshed Classics 1972 On Cq 6 9 Decay Flat Design Ec 5 • Ab St 2 Absurdism 7 72 22 Pl Play Dc 15 Fl 21 Social Media Content (short and long form) posts, tweets, vines, videos, blog, etc. 5 Tangible Intangible Gl Glitch Warm Technology 20 Ti Real Thing 14 • Space in the Air 3 8 Slow Perception Wt 13 Sa 1 Rt 1 Sp 7 Small-scaling Kidult Cc Convergence Culture Flattening Sm 6 INNOVATION 7 Ft 13 Exponentials Ki 12 Hyper Culture Real-Time Commerce Startup Society 16 Ex 12 Squealing 5 Ephemeral Inwards Restoration 15 Fh 11 Nano World Ic 1 Sq 11 Real-time Content Production Te 4 First Hand Look • Rr 5 Redefined Retirement Third Genger Modern Family Gc 10 De/re-materialization Cyborg Singularity 14 • Mf 10 Singletons 3 Neo-psychedelic Cs Power Woman Geek Chic D De 16 Wearables 12 Si 9 • Tg 4 Pre-Planned (70/30) Content Production Online and Off Line Hack Design 9 Pw 3 New Masculinity Ss 8 Quantified Everywhere Social Flares 11 13 • 6 Frictionless Life 9 • Nm 2 Unfat Generation Quantified Self Super Human 5 Qs Uf 1 Screen Culture Sh 3 Sc 2 Data Divinity • CONTENT & AMPLIFICATION Ob Futurism Open Brand 16 Le Whitespace Identification Life as Entertainment Real-Time Media Amplification • Brand/Partner & Acquisition Recommendations 47
  • 20. SYNCING BRANDS WITH CULTURE SIGN UP ON OUR WEBSITE TO RECEIVE UPDATES AND FUTURE REPORTS: sparksandhoney.com FOR MORE INFORMATION: 212.894.5100 info@sparksandhoney.com @sparksandhoney bigthink.com/blogs/amped facebook.com/sparksandhoney sparksandhoney.tumblr.com 48