Prepare for Hyper-Local Manufacturing:  The Rise of 3D Printing - (8 Exponential Trends That Will Shape Humanity Part 4)
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Prepare for Hyper-Local Manufacturing: The Rise of 3D Printing - (8 Exponential Trends That Will Shape Humanity Part 4)

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We live in a time of great abundance and unparalleled possibilities fueled by exponential growth from the impact of technology. Our job at sparks & honey is to understand the accelerators, balancers ...

We live in a time of great abundance and unparalleled possibilities fueled by exponential growth from the impact of technology. Our job at sparks & honey is to understand the accelerators, balancers and patterns that are driving exponential cultural change in the near term and foreseeable future.  Our team of cultural strategists and curators works with leading brands and thought leaders to apply these trends and use them as a catalyst for disruptive innovation.

We eat culture for breakfast in order to understand the value of emerging fringe signals, cultural shifts and explosive doubling patterns. While monitoring thousands of inputs and mapping and scoring them, we have identified 8 rapidly accelerating trends that will shape institutions, governments, businesses and everyday consumers.

We have consolidated these trends into short vignettes, in order to share a curated snapshot of what will either create great opportunities or unexpected challenges. We will cover these trends over the next few months. This report covers 3D Printing. We hope you engage us in the debate and exploration of how these exponential trends will shape your business and the World. 

The discussion will also continue in our core social channels - https://twitter.com/sparksandhoney , http://bigthink.com/blogs/amped and https://www.facebook.com/sparksandhoney.

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    Prepare for Hyper-Local Manufacturing:  The Rise of 3D Printing - (8 Exponential Trends That Will Shape Humanity Part 4) Prepare for Hyper-Local Manufacturing: The Rise of 3D Printing - (8 Exponential Trends That Will Shape Humanity Part 4) Presentation Transcript

    • id t lS ch m ich ae M by d in te Pr 3D wa s s dr es is Th 8 Exponential Trends That Will Shape Humanity Prepare for Hyper-Local Manufacturing: The Rise of 3D Printing 4 of 8 Spring 2013
    • “With 3-D printers, the cost of manufacturing complexity goes to zero,” … “Complexity is now free.” image source
    • ssibilities fueled by dance and unparalleled po un We live in a time of great ab job at sparks & honey is to e impact of technology. Our g exponential cultural exponential growth from th s and patterns that are drivin , balancer understand the accelerators ltural strategists and eable future.  Our team of cu forese s and use them change in the near term and t leaders to apply these trend brands and though curators works with leading novation. as a catalyst for disruptive in emerging fringe signals, r to understand the value of in orde nds of inputs We eat culture for breakfast rns. While monitoring thousa e doubling patte ting trends that will cultural shifts and explosiv identified 8 rapidly accelera em, we have and mapping and scoring th ay consumers. ments, businesses and everyd shape institutions, govern curated snapshot vignettes, in order to share a trends into short es. We will cover We have consolidated these ities or unexpected challeng t opportun g. We hope you engage of what will either create grea This report covers 3D Printin w months. these trends over the next fe s will shape your business how these exponential trend ion of us in the debate and explorat and the World.  e discussion will also series of eight free reports. Th urth in a Please enjoy and share this fo bigthink/blogs/amped and ls - @sparksandhoney, www. anne continue in our core social ch ndhoney. www.facebook.com/sparksa
    • Our blind spot comes from the fact that we have lived in a linear world. But today’s changes are exponential. Exponential Linear image source
    • 1. Century of City States 2. Future of Education 3. Citizen Doctor 4. 3D Printing Part 4 in the series: 8 Exponential Trends that will Shape Humanity 3D Printing 5. Quantified Everywhere 6. Conscious Brands 7. Ancient Wisdom 8. Cyborg Marketing image source
    • Prepare for Hyper-Local Manufacturing: The Rise of 3D Printing Affordable 3D printing is ushering in a new era of localized, consumer-centric manufacturing. No longer just a geeky hobby or the domain of expensive rapid prototyping systems, the technology is allowing customized, on demand production to become a reality. image source
    • 3D printing $5.2 billion Valuation of the additive manufacturing field by 2020 Everyone Becomes a Producer: As the price of 3D printers continue to drop and makerspaces and local manufacturing operations proliferate, we will witness a massive disruption of the manufacturing status quo. image source
    • 3D printing Bringing the Factories Home: Within the next five years, the United States is expected to experience a manufacturing renaissance as the wage gap with China shrinks and certain U.S. states become some of the cheapest locations for manufacturing in the developed world. image source
    • What’s being printed? image source
    • Everything. image source
    • 3D printing On-Demand Personal Clothing: Designers are crafting ondemand custom apparel and shoes that can be tailored to the customerʼs unique needs. image source
    • 3D printing Custom Medical Devices: Everything from facial prosthetics to synthetic tissues to bone replacements are now able to be created via 3D printer. image source
    • 3D printing Lab Grown Meat and Leather: Startup Modern Meadows is pioneering the technique of bioprinting, with the aim of creating ethical and sustainable animal products. image source
    • 3D printing Print at Home Weapons: The creation and ideation of 3D printed guns has sparked international conversation around distribution and manufacturing controls. image source
    • 3D printing Motorcycles... image source
    • ...and even houses image source
    • 3D printing An Explosion of New Materials: As additive manufacturing evolves, the price of production decreases, speed increases and an expanded palette of new materials such as plastic, metal, wood, sand and stone will be used. image source
    • Implications 3D printing implications Prepare for Hyper-Local Manufacturing: More goods will be created on-demand at or close to their point of purchase (think: vending machine publishing). Household-level production will be possible for many items, and at-home spare part production will likely change the DIY industry. This will fuel Americaʼs “just in time” on-demand customized culture, and impact expectations from brands. Crowd-Sourced Distribution Channels: As individuals become manufacturers and more “stuff” is created on a small scale, there will be different distribution requirements to get the “stuff” to the end user. Plan for crowdsourced distribution systems to arise taking advantage of existing networks and peopleʼs movements. Marketers may find these new channels useful for their products and/or be compelled to create and manage new channels. Assume New Materials Will Have Mass Appeal: Anticipate consumersʼ growing interest in material innovation (i.e., what is it made of? how was it made?) and the introduction of “smart” 3D printer materials (think: materials with memory). Expect 3D printers to differentiate with their materials, and concurrently an increase in ingredient branding (think: made with Lycra). Average Americans will have demand for raw materials to feed into their 3D printers. Overall, there will be more pressure put on brands to disclose their ingredients and raw materials, and to lower their carbon footprint. Donʼt Stop Upgrading- 4D Will Reinforce the Upgrade Mindset: Just as weʼve seen the upgrade from Hi-Def TV to 3D TV to 4D TV, Itʼs only a matter of time before 3D printing goes 4D (i.e., self assembling objects). Expect a technological leap in the next few years. While it will take some time for the trend to become mass, it will be a household technology in the near term. Marketers can prepare for this trend by imagining their brands in 3D and 4D, as an exercise. Job of the Future? 3D Printer Material Manager Consumers who print their own products on their 3D printers will want to recycle these products, creating demand for a refining and salvage industry just focused on 3D printer material scrap and recycling.
    • Methodology At sparks & honey we track and analyze thousands of cultural data sources in real time, incorporating live data feeds from numerous APIs as well as hundreds of offline sources. Using a proprietary Culture Mapping Platform, we monitor cultural bursts, identify clusters of activity and trends, score their energy levels, project their lifespans and analyze their cultural resonance. This intelligence helps brands understand and connect with popular culture in order to make more strategically informed business decisions. Our platform incorporates three different frameworks to structure and contextualize raw data: CONTENT NETWORKS A mapping system used to model dynamic, interconnected webs of cultural activity. TOPIC CLUSTERS Significant groupings of manifestations which signify cultural waves and trends. MANIFESTATIONS Urban Farming Discrete data points that indicate change. ENERGY SCORE & PREDICTION SCORE DNA Digital Cities Share Everything The Energy Score is rated on a scale of 1-5. It reflects the speed of reach and volume of buzz, and incorporates a ranking of influencer activity that includes reach, resonance and relevance. The Prediction Score is rated on a scale of 1-40. It reflects anticipated duration of a trend. A unique set of attributes that describes the core concepts of each trend. ENERGY PREDICTION compact sharable cradle to cradle frictionless innovative 19
    • 3d Printing Meat and Leather First Fully 3D Printed Building May Take Shape This Year 3D-Printed Vehicles Take Fast Lane to the Future 3D Printing Makes Electric Guitars Biohacking Print Everything The Man with the 3DPrinted Gun Dangerous Designs LIVING MATTER 5-year-old Gets 3-D Printed 'Robohand' from Internet Collaborators HACKDESIGN Cyborg Body Modification SUPERHUMAN How 3D Printing Gave This Man His Life (and Face) Back Hacking Health First Fully 3D Printed Building May Take Shape This Year 3D PRINTING LIFE LOGIC FRICTIONLESS LIFE GEEK CHIC Create Anywhere A 3-D Pen that Lets You Draw Objects in the Air As 3-D Printing Becomes More Accessible, Copyright Questions Arise Smart Resource Use 3D Printing With Minecraft 3D Printing Clothes At Home Could Be A Reality By 2050 Markus Kayser - Solar Sinter Project Tailor On Demand Future of Retail with Mass Customization 3D Printing Topic Clusters New Balance 3D Printed Shoes Can Run In Races Dita Von Teese Wearing The First Fully 3D Printed Dress Content Network Topic Cluster Manifestation p.
    • 1. Century of City States 2. Future of Education 3. Citizen Doctor 4. 3D Printing Stay tuned for “Quantified Everywhere,” the next installment in our “8 Exponential Trends That Will Shape Humanity” series. Follow us @sparksandhoney to keep up to date with our latest free reports. 5. Quantified Everywhere 6. Conscious Brands 7. Ancient Wisdom 8. Cyborg Marketing image source
    • Some of the other trends we are tracking: Digital Detox Incognito Life Logic New New Hollywood Nanotechnology SnackMedia New Wave of Big Data
    • SPARKS & HONEY NAMED AS 1 OF 10 TOP AGENCIES TO WATCH IN 2014 BY ADAGE “This Omnicom-backed "newsroom"-oriented agency starts each morning with a cultural briefing for clients such as Hyatt, Jarden and Life is Good, for whom it developed six "culture-to-commerce" T-shirts. In 2013 it grew from two to 17 clients and quadrupled its staff to 20.”
    • S&H CORE OFFERINGS CULTURAL STRATEGY CULTURAL INTELLIGENCE • Dd 1 Social & Cultural Listening Competitive Intelligence & War Gaming 4 Sn • Segment Analysis & Tracking • Topic Deep Dives • Issue Monitoring Fl Event Tracking • Sensor Network 7 Real-time Burst identification • Channel Analysis • Content & Influencer Strategy • Editorial & Cultural Calendars Sf Mi Micro Manufacturing Mg Mood Geisting Qe Second Skin H 2 8 Mg Mind Gaming 10 We Ne 17 Fq 2 Rs 9 Icognito 8 Focus Quotient • • Se Sharing Economy Hy 6 Ra Lm Na Living Matter Raw Ma 18 19 Hd Ie Hand Drawn Mashup Ru In 3 Ss 10 4 Mi 11 Rurban Us Immersive 360° Made in the USA R Rb Ecoboostering 13 St Moral Imperative Rise of the Believer Life Logic Crowd IQ Io Influencer Outreach Strangify 11 Insumer/Outsumer • Channel Optimization & Fan Base Development • Analytics & Measurement • 4 Provenance 6 • 8 Sm En • Nh • Rt • Pr Premiumization • Cx Product, Service & Packaging Development Codex Ax 10 Business Model Design & Reimagination Armchair Explorer 12 Bi Business Context Analysis Binge 14 Radical Transparency 15 Projecting Segments into the Future (Consumers of the Future) Memory Management New New Hollywood 13 Mm Enchanted Rc Snack Media Living Without Community Management 17 Lw 14 Oneness Ll 12 7 Macro Trend Identification & Quantification Shock & Transgress Refreshed Classics 1972 On Cq 6 9 Decay Flat Design Ec 5 • Ab St 2 Absurdism 7 72 22 Pl Play Dc 15 Fl 21 Social Media Content (short and long form) posts, tweets, vines, videos, blog, etc. 5 Tangible Intangible Gl Glitch Warm Technology 20 Ti Real Thing 14 • Space in the Air 3 8 Slow Perception Wt 13 Sa 1 Rt 1 Sp 7 Small-scaling Kidult Cc Convergence Culture Flattening Sm 6 INNOVATION 7 Ft 13 Exponentials Ki 12 Hyper Culture Real-Time Commerce Startup Society 16 Ex 12 Squealing 5 Ephemeral Inwards Restoration 15 Fh 11 Nano World Ic 1 Sq 11 Real-time Content Production Te 4 First Hand Look • Rr 5 Redefined Retirement Third Genger Modern Family Gc 10 De/re-materialization Cyborg Singularity 14 • Mf 10 Singletons 3 Neo-psychedelic Cs Power Woman Geek Chic D De 16 Wearables 12 Si 9 • Tg 4 Pre-Planned (70/30) Content Production Online and Off Line Hack Design 9 Pw 3 New Masculinity Ss 8 Quantified Everywhere Social Flares 11 13 • 6 Frictionless Life 9 • Nm 2 Unfat Generation Quantified Self Super Human 5 Qs Uf 1 Screen Culture Sh 3 Sc 2 Data Divinity • CONTENT & AMPLIFICATION Ob Futurism Open Brand 16 Le Whitespace Identification Life as Entertainment Real-Time Media Amplification • Brand/Partner & Acquisition Recommendations 47
    • SYNCING BRANDS WITH CULTURE SIGN UP ON OUR WEBSITE TO RECEIVE UPDATES AND FUTURE REPORTS: sparksandhoney.com FOR MORE INFORMATION: 212.894.5100 info@sparksandhoney.com @sparksandhoney bigthink.com/blogs/amped facebook.com/sparksandhoney sparksandhoney.tumblr.com 48