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By the end of the lesson, we shall:3.   Understand what presentational devices     are in advertisements.
Identify all the presentation elements in your advertisement:                                                             ...
Identify all the presentation elements in your advertisement:                                                             ...
Identify all the presentation elements in your advertisement:  1.    Colours  2.    Picture/cartoon/illustration  3.    He...
Identify all the presentation elements in your advertisement:  1.    Colours  2.    Picture/cartoon/illustration  3.    He...
How to write about a presentational device: The visual picture of the tropical shoreline shown in ‘The Dominican Republic’...
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Presentational devices

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Transcript of "Presentational devices"

  1. 1. By the end of the lesson, we shall:3. Understand what presentational devices are in advertisements.
  2. 2. Identify all the presentation elements in your advertisement: Who is the target audience? How do you know?
  3. 3. Identify all the presentation elements in your advertisement: Cute little girl – ribbons/ flower/dress up wearing bright colours Clear heading slogan white on blue Who is the target writing audience? How do you know?
  4. 4. Identify all the presentation elements in your advertisement: 1. Colours 2. Picture/cartoon/illustration 3. Headings 4. Sub-headings 5. Caption 6. Table 7. Graphs 8. Columns 9. Map 10. Speech bubbles/interesting shapes 11. Product 12. Celebrity 13. Angles 14. Text boxes 15. Font size 16. Bold/italics/underline/capital letters 17. Font type 18. Endorsements e.g. 2012 Olympic symbol 19. E-mail addresses 20. Samples 21. Slogans 22. ‘Grey pages’ – too much information
  5. 5. Identify all the presentation elements in your advertisement: 1. Colours 2. Picture/cartoon/illustration 3. Headings 4. Sub-headings 5. Caption 6. Table 7. Graphs 8. Columns 9. Map Why do advertisers use 10. Speech bubbles/interesting shapes these presentational devices? 11. Product 12. Celebrity 13. Angles 14. Text boxes 15. Font size 16. Bold/italics/underline/capital letters 17. Font type 18. Endorsements e.g. 2012 Olympic symbol 19. E-mail addresses 20. Samples 21. Slogans 22. ‘Grey pages’ – too much information
  6. 6. How to write about a presentational device: The visual picture of the tropical shoreline shown in ‘The Dominican Republic’ advert has connotations of a harmonious place, untroubled, stress free, secluded and restful; all the qualities a person is after when they are on holiday.The blue ocean is isolated, with no people featured; this suggests that this would be the perfectescape from the rat race. The palm trees supports the idea of an idyllic breakaway.
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