You have 10 minutes to find as many examples of synergy as you can.
Be as creative as possible with your examples – the more bizarre the piece of synergous merchandise the better!
Present your examples as a collage on a PowerPoint slide. Underneath each picture say the film it’s promoting and what the product is.
Do not just search ‘film synergy’. Try searching for a film title and a piece of merchandise e.g. ‘Lion King T-Shirt’. Or simply ‘Film T-Shirt’.
AND REMEMBER – A DVD IS NOT AN EXAMPLE OF SYNERGY IN MARKETING.
CROSS MEDIA CONVERGENCE IN Hollywood PRODUCTION AN EXAMPLE STAR WARS EPISODE I – THE PHANTOM MENACE THE FILM THE GAME Can you think of any other examples of cross-media convergence you have seen in the production of films?
The most advanced type of viral marketing is the Alternative Reality Game. An ARG is an interactive narrative that uses the real world as a platform, often involving multiple media and game elements, to tell a story that may be affected by participants' ideas or actions.
In Spring 2007 Warner Bros launched an ARG Why So Serious to help promote the release of The Dark Knight the following summer. Players had to follow a scavenger hunt, interacting with a variety of purpose built websites and finding clues to gain more information about the film. Those that succesfully completed the scavenger hunt won free tickets to a preview screening of The Dark Knight .
Nowadays many films market during production, sometimes even before actual shooting has begun.
This could take the form of video-diaries from the production company or teaser trailers, attached to other films or accessible on sites like youtube. How could this type of marketing allow the audience unparrelled influence over the content of the film? http://www.spidermanmovieblog.com/archives/2007/05/michael_moore_assistant_direct.php