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Intro2musicadverts

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  • 1. Aims  To learn and understand advertising terminology.  To confidently analyse and deconstruct magazine advertisements using the P.E.E. structure.  To be able to explain how the audience are targeted.
  • 2. What is advertising?  A public promotion of a product or service.
  • 3. Why do companies advertise their products and services??
  • 4. AwarenessTo make sure you have heard of the company or campaign.
  • 5. Interest To capture interest at some level. UEFA
  • 6. Desire Increases your likelihood of buying the product or changing your attitude.
  • 7. Action Encourages you to take action or make a donation. Quit smoking campaign
  • 8. What is the purpose of adverts?  To tell us about a product/service/company.  Shows us the benefits of the product – how it can offer a solution to a ‘problem’.  Persuade us to believe what we are seeing/ hearing and buy.
  • 9.  Advertisers go to great lengths to try and make their product/company/service stick out in a saturated market.  Adverts are usually bright, colourful and are eye catching.  Adverts can also use celebrity endorsement to promote their product/company/service.  They may use ‘shock tactics’ to gain attention.
  • 10. •What is being advertised? •Who is the advert targeting? •What stereotyping is being used? •What message does this give to the audience?
  • 11.  Advertising Perfume.  Targeting women.  Showing stereotypical female as beauty.  Message to the audience is that if women buy and use this product they will achieve this beauty.  Theme of freedom, caged birds. Message: If you wear this perfume you will be free to express your beauty.
  • 12. Your Task  To create a print magazine advertisement for the digipack.  Your advertisement needs to have an image of the singer/artist/band.  Ensure you have a consistent theme throughout your digipack.
  • 13. KEY TERMINOLOGY AND CONVENTIONS FOR A MUSIC ADVERTISEMENT How many can you identify?
  • 14. KEY TERMINOLOGY AND CONVENTIONS FOR A MUSIC ADVERTISEMENT PACK-SHOT AN IMAGE OF THE PRODUCT FOR EASY RECOGNITION IN SHOPS. CONVENTIONALLY SET IN THE LOWER RIGHT HAND CORNER. ACTION LINE USUALLY AT THE FOOT OF THE PAGE. THIS GIVES THE INTERESTED READER ADVICE AS TO WHERE TO FIND THE PRODUCT OR ADDITIONAL INFORMATION. MAIN IMAGE/ FOCAL POINT THE MAIN IMAGE THAT IS RELEVANT TO THE IMAGE OF THE BAND OR IS ECHOED IN THE ALBUM COVER/ MUSIC VIDEO IMAGERY. BODY COPY THE MAIN BLOCK OF TEXT ON A DISPLAY ADVERTISEMENT. ITS FUNCTION IS NOT TO CATCH THE EYE BUT TO PROVIDE FURTHER INFORMATION. BAND NAME & TITLE THE BAND NAME SET IN ITS USUAL TYPOGRAPHY FOR INSTANT RECOGNITION. THE ALBUM TITLE WILL ALSO HAVE ITS OWN TYPOGRAPGY. REVIEWS SOUNDBITES / QUOTES OR RATINGS FROM MUSIC MAGAZINES ABOUT THE DVD. OTHER ASPECTS YOU MIGHT ALSO INCLUDE SCREEN GRABS FROM THE DVD/ SOME EXPLANATION OF THE CONTENT/ EMPHASISE THE MUSIC VIDEO FOR THE SINGLE YOU HAVE PRODUCED/ EXTRAS.
  • 15. Pack (or product) shot The pack shot is centred and the image on the pack shot is the same as the background image and it almost looks like looking through the lens of a camera as it is filming. .
  • 16. Other key features to consider in adverts  Slogan  Web addresses  Release dates  Quotes from magazines  Contact details  Colour – connotations/denotations  Font – size/colours/underlined etc  Target audience  Message/Ideologies  Representation
  • 17. Typography Main Image/ Focal Point Body Copy Album Title Slogan Band Name/Title Institutional Logo Action Line
  • 18.  Usual Typography The font used for the main title is very funky. The font is a way of branding the group. Due to it’s funky font it gives a very happy and lively representation to the group. It makes them seem very fun and exciting. Also by using yellow they are reinforcing the bright and liveliness of their music and their band.  Main Image For the main image, The Pharcyde’s have taken a picture of the whole group posing in different directions. This shows to the audience that each member of the group is different and has his own style and personality. For example the member in the white hat looks more stylish and cool in comparison to the guy in the red hat who looks more dopey/funny.  Album Title Although the album title is not very big it still is quite attractive. This is due to the colours and the font. The colours are very bright; and once again the colour yellow is used which has become of source of recognition. The font is also in a funky graffiti form. This links back to the band having a funky and lively representation. This has been shown throughout the album title.
  • 19.  This is an advertisement for a CD album. It’s aim is to appeal to a wider range of audiences through a magazine. By adding it into a magazine they are able to draw their target audiences attention to the album which also increases the recognition of the album.  The advert is targeting mainly young males from the age of 16-23. I know this because it is a Hip Hop album and the hip hop genre is mainly listened by young males. Also it is targeting people who pay interest in the Hip Hop genre as it is from a Hip Hop magazine. This also links into the advert targeting black working class people as they pay a lot of interest in the Hip Hop genre.
  • 20.  The artists are represented to be quite funky, fun and entertaining. This is shown throughout the advert due to the colour scheme, typography and also the way the main image has been taken. These key features are also used to help give their music the same representation as their image e.g. lively and funky.  In addition to the representation the key features also help give a message to their audience. The message that the album cover gives is that the band have very upbeat and wild music,
  • 21. Magazine Advert Homework Due Tuesday 22nd June  Find TWO music magazine advert (print or online) from TWO different music genres – advertising a single/album.  Deconstruct and analyse your advert. Highlight the key conventions (artist name, album title, slogan, logo, action line, pack shot and so on) and use the P.E.E. structure.  Write an accompanying paragraph answering the following questions:  What is being advertised?  Who is the advert targeting? How do you know?  How is the artist and their music represented? Is stereotyping being used?  What message does the advert give to the audience about the album?  Please include a copy of your adverts.

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