EVALUATION ACTIVITIES<br />EVALUATION QUESTIONS<br />In what ways does your media product use, develop or challenge forms...
Final Evaluation Activities
Final Evaluation Activities
Final Evaluation Activities
Final Evaluation Activities
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Final Evaluation Activities

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Final Evaluation Activities

  1. 1. EVALUATION ACTIVITIES<br />EVALUATION QUESTIONS<br />In what ways does your media product use, develop or challenge forms and conventions of real media products? <br />How does your media product represent particular social groups? <br /> <br />What kind of media institution might distribute your media product and why? <br /> <br />Who would be the audience for your media product? <br /> <br />How did you attract/address your audience? <br /> <br />What have you learnt about technologies from the process of constructing this product? <br /> <br />Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product? <br />ACTIVITIES FOR EACH QUESTION:<br />EVALUATION ACTIVITY One: In what ways does your media product use, develop or challenge forms and conventions of real media products? (i.e. of film openings)<br />You should go through the final version of YOUR project and select nine distinct frames which you screengrab and drop into photoshop. You will be using these to write about how typical or not of opening sequences your particular design is, so choose them carefully.The aspects you SHOULD consider across your nine frames are:The title of the filmSetting/locationCostumes and propsCamerawork and editingTitle font and styleStory and how the opening sets it upGenre and how the opening suggests itHow characters are introducedSpecial effects<br />You should analyse each of these frames comparing them to real openings you watched that were from the same genre as your piece. You should consider:<br /> Narrative (how have you established a plot?)<br />Genre (where does it look like a thriller/romantic comedy etc…?)<br />camera, angle, shot movement and position<br />continuity & editing (verisimilitude)<br />sound<br />mise-en-scene/ expressionism (lighting; colour)<br />typography<br />iconography<br />enigma code<br />indexical/ iconic/ arbitrary signs<br />____________________________________________________________________<br />EVALUATION ACTIVITY 2How does your media product represent particular social groups?Pick a key character from your opening. Take a screengrab of a reasonable sized image of them. Think of one or more characters from other films with some similarity to them (but maybe some differences too!), find an image on the web of that/those characters and grab it as well. Drop the two into photoshop, as a split screen. Export this splitscreen image as a jpeg then drop onto your blog and write about the similarities and differences in terms of appearance, costume, role in film etc.So for example if you have a lone cop type character, look for other lone cops to compare him with...EVALUATION ACTIVITY 3What kind of media institution might distribute your media product and why?For this question, you are going to do a 'director's commentary' style voiceover explaining some of the key features of your openingYou will need to script the voiceover which deals with institutional issues to include:discussion of your production company name and logo and the role of such companiesWhat does a production company do? The idea of a distributor and who that might be and why. Where the money might have come from for a film such as yours Why the various people are named in the titles- which jobs appear in titles and in what order and how have you reflected this?What your film is similar to 'institutionally' (name some films which would be released in a similar way)You need to refer to actual company names and processes so you will need to go back to the early posts on film companies and maybe do a bit more researchWhen you have scripted, record the voiceover using Premiere on a new audio timeline, then export to vimeo and embed on blog.EVALUATION ACTIVITY 4Who would be the audience for your media product?You should have a drawing of your target audience member and an explanation of what kinds of taste they might have- where they would shop, what music they would listen to, what their favourite Tv programme would be, etc.<br />Who are the target audience - habits/lifestyle/media consumption (not just/age/gender/skin colour)<br />· What pre- production research did you conduct with them?<br />· How did you use it?Make sure you have taken a photo of them, post it on the blog and write notes on why they would watch your film.<br />Ensure you include information on demographics from Maslow’s Hierarchy.EVALUATION ACTIVITY 5How did you attract/address your audience?You will use YOUTUBE's annotation tools to add NOTES, SPEECHBUBBLES, and LINKS to your video:http://www.google.com/support/youtube/bin/answer.py?hl=en&answer=92710<br />These annotations will highlight the ways in which your Film Opening links to other similiar films in order to attract the particular Audience you have previously identified.<br />· Use real examples of companies<br />· Use examples of genre films/ same audience films they have distributed<br />· Use your knowledge of film distribution you learnt for Working TitleYour annotations will refer to genre conventions, use of music, similiarities with other movies and what you have identified as the Unique Selling Point of your imaginary film.<br />Do you think you have reached your target audience?<br />What did you include when planning your production that you thought would appeal to your<br />audience?<br />Using quotes from the audience feedback address how these did appeal and why?<br />Overall what else has been successful in your production according to audience feedback?<br />(technical/ organisational/ audience)<br />What was less successful? (audience feedback)<br />How could the work be improved?EVALUATION ACTIVITY 6What have you learnt about technologies from the process of constructing this product?In your group, make a short film showing all the programs and other technology you have used and what you learnt about it/from using it. You could include reference to all the online and computer programs you have used such as youtube, flickr, blogger, premiere, photoshop, vimeo garageband, etc. THIS MUST BE SCRIPTED AND PREPARED SO IT IS A TALKING HEAD WITH THE EQUIPMENT IN THE ROOM.<br />This section should concentrate on the key decisions and revisions made in preproduction/<br />production/post production in light of technology and skills<br />What key decisions did you make about technology during pre-production/<br />production/ post production?<br />Why were these decisions made?<br />What technology did you use at each stage? ( you need correct names and to<br />identify how/ where/why used)<br />What were successful uses of new technology in your production process?<br />What were less successful?<br />What have you learnt?EVALUATION ACTIVITY 7Looking back at your preliminary task (the continuity editing task), what do you feel you have learnt in the progression from it to full product?Concentrate on editing and camerawork.Grab some frames from both tasks and put them on the blog and show what you know about shot types, edit terms and techniques.<br />Present this as a PPT (upload from slideshare.net)Make sure you mention the 180 degree rule, match on action and shot/reverse shot<br />

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