The Social Media Content Factory

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Make your social media more like a factory. Say what?
There are a number of aspects that go into making great content, but how do you keep the content flowing when you don’t have time and your followers don’t have time?

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The Social Media Content Factory

  1. 1. Build Your Own Content Factory WACVB 2014 Tess McBride @tess_mcbreezy Kat Reese @kat_pdx
  2. 2. © 2014 Sparkloft Media OVERVIEW Why build a factory? What are you manufacturing? How are you making it? Up and running Blueprints
  3. 3. © 2014 Sparkloft Media© 2014 Sparkloft Media Confidential Common Themes © 2014 Sparkloft Media
  4. 4. © 2014 Sparkloft Media© 2014 Sparkloft Media Be different
  5. 5. © 2014 Sparkloft Media Story instigating
  6. 6. © 2014 Sparkloft Media Story instigating
  7. 7. © 2014 Sparkloft Media WHAT ARE YOU MANUFACTURING?
  8. 8. © 2014 Sparkloft Media 1 What are the pieces? Client Approval Publishing Day and Time Community Manager Photo Sourcing Strategy Defined Themes Community Standards Social Brand Guides Copy
  9. 9. © 2014 Sparkloft Media STEP 1: THE COPY
  10. 10. © 2014 Sparkloft Media© 2014 Sparkloft Media Confidential Plan a Content Calendar 1 2 3 4 Plan post dates, themes and goals Proofread copy Include links Multiple Channels, One Document 1 3 2 4 © 2014 Sparkloft Media
  11. 11. © 2014 Sparkloft Media© 2014 Sparkloft Media Confidential Which is better: Shares 290 1,595 © 2014 Sparkloft Media
  12. 12. © 2014 Sparkloft Media© 2014 Sparkloft Media Confidential 17 Which is better: Retweets 141 © 2014 Sparkloft Media
  13. 13. © 2014 Sparkloft Media STEP 2: THE VISUALS
  14. 14. © 2014 Sparkloft Media© 2014 Sparkloft Media Confidential Importance © 2014 Sparkloft Media
  15. 15. © 2014 Sparkloft Media© 2014 Sparkloft Media Confidential Which is better: Shares 15 103 © 2014 Sparkloft Media
  16. 16. © 2014 Sparkloft Media© 2014 Sparkloft Media Confidential Which is better: Likes 981 1,320 © 2014 Sparkloft Media
  17. 17. © 2014 Sparkloft Media© 2014 Sparkloft Media Confidential Soft Branding © 2014 Sparkloft Media
  18. 18. © 2014 Sparkloft Media© 2014 Sparkloft Media Confidential Same but different © 2014 Sparkloft Media
  19. 19. © 2014 Sparkloft Media HOW ARE YOU MAKING IT?
  20. 20. © 2014 Sparkloft Media STEP 1: HEAVY LIFTING
  21. 21. © 2014 Sparkloft Media© 2014 Sparkloft Media Confidential Utilize People 1 2 3 4 Staff Membership & Partners Social Community Real people, locals @kimberlyinaz @raerays @sparkloftmedia @bakeradventures © 2014 Sparkloft Media
  22. 22. © 2014 Sparkloft Media …but no thanks. © 2014 Sparkloft Media
  23. 23. © 2014 Sparkloft Media STEP 2: FINE TUNING
  24. 24. © 2014 Sparkloft Media Publishing time INSIGHTS -> POSTS
  25. 25. © 2014 Sparkloft Media Plan ahead CONTENT CALENDAR / SHOT LIST 1 Date 2 Event / holiday / promotion 3 Platform 4 Content theme 5 Content description / image needed
  26. 26. © 2014 Sparkloft Media Create timely events
  27. 27. © 2014 Sparkloft Media Integration Source: Twitter Blog TV WITH TWITTERTV
  28. 28. © 2014 Sparkloft Media Confidential The Middle Ground © 2014 Sparkloft Media
  29. 29. © 2014 Sparkloft Media UP AND RUNNING?
  30. 30. © 2014 Sparkloft Media Measurement 1 2 3 4 Are people sharing? Are people engaging? Are your posts getting the right number of impressions? Is your follower or like count growing monthly?
  31. 31. © 2014 Sparkloft Media Measurement Oct Nov Dec 0 40 80 120 160 85 33 70 101 46 140 140 74 29 1. Website issues 2. Events 3. Lack of deals 0 500 1,000 1,500 2,000 748 618 Oct Nov Dec 0 40 80 120 160 166 43 36 98 47 55 134 80 89 1. Outdoor themes 2. Culinary themes 3. Praise for promotion Total Sentiment
  32. 32. © 2014 Sparkloft Media LET’S MAKE A BLUEPRINT
  33. 33. © 2014 Sparkloft Media Confidential To post or not to post? DEFINE YOUR BRAND CREATE YOUR PLAN © 2014 Sparkloft Media
  34. 34. © 2014 Sparkloft Media Let’s stay in touch Twitter ! Facebook ! Instagram ! LinkedIn

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