The 2011 IBM Tech Trends Report

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A brief overview of the 2011 report and how its topics fit within the context of IBM developerWorks, which looks to build skills and drive use of IBM technology and open standards.

A brief overview of the 2011 report and how its topics fit within the context of IBM developerWorks, which looks to build skills and drive use of IBM technology and open standards.

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  • Talking to the Fordham Entrepreneur Society, 2 Feb 2012. FES is an extracurricular group for graduate business students.
  • So what is developerWorks?“The World’s Geekiest Social Network” ( with over 1 million registered members.
  • Highlight entrepreneurial spirit of dW.Serves IT professionals (and increasingly, business professionals) who want to grow their skills and understanding.It’s free education, and it’s not just on IBM topics.
  • This is the developerWorks mission statement.But we’re here to talk about Tech Trends. So where’s the connection?
  • Goal is to continually engage with users through social media and traditional means.The Tech Trends survey is one annual way that we do this.Certainly not the only way… @developerWorks, newsletters, blogs, the usual gamut of tools.
  • So what did we learn in each area?
  • Who hasn’t heard of big data?Did anybody watch Watson on the Jeopardy! IBM Challenge?This is exactly what we’re talking about: driving action (decisions) from insight by being able to see patterns and understand huge volumes of data.This is no longer the responsibility of techies. Business professionals need to be able to use data more effectively to make decisions.BA is most adopted technology in the survey, showing the least adoption resistance and the clearest potential.Goes beyond playing a game, and has real implications in health care and education.BRIC hugely interested in automating; more mature markets are using it for insight and integration with other tools.
  • How many of you have a smartphone in your hand, pocket, purse or bag?How many Android, iOS, other?Again, this isn’t just a technical challenge, even though these questions were asked of a primarily technical audience.Mobile technology is changing the way we engage users, the way we measure users, and the way we secure their data and privacy.IT professionals are telling us it’s a struggle to stay up to speed with all the different platforms. Education and convergence (via standards) will be key to the future.This is huge in India and China, where mobile networks are often more reliable (and pervasive) than wired ones.
  • The word cloud is becoming somewhat cliché, but the concept is just beginning to hit its stride.How many of you are using cloud technology? How many of you aren’t sure?iCloud, Pandora, Google Music, Gmail, Dropbox, Google Docs, Google Calendar, Hotmail, Yahoo mail.Where are you storing your data?Do you worry about how safe it is, and how secure? Cloud provides both challenges and opportunities, but IT pros say it’s a real concern for them.Cost savings and scalability are driving serious interest.
  • This isn’t just Facebook. It’s Twitter, LinkedIn, Pinterest. It’s conversations in unlikely places, with unknown participants, at an uncanny depth.And sometimes it takes shockingly simple, everyday things and makes them easier (sharing files, information and knowledge, calendars).Tie this to the others, and it becomes your glue.You analyze the social data, which you obtained via mobile devices and stored in the cloud.And it’s not just being used personally. It’s big business.IBM defines a social business as one that embraces networks of people to create business value. An effective social business embodies a culture characterized by sharing, transparency, innovation and improved decision making. Such a culture enables deeper relationships with customers and business partners.Examples of SB? @comcastcares, Zappos, who else? Who isn’t out there?Huge cultural components to consider here as well. Western (individualist) societies adopt SB more easily than eastern ones do, and tend to be far more public with information. The same holds true for more open governments, with communist and former communist countries adopting SB more slowly than democratic countries.In our study, India is demonstrating huge growth in this space.
  • Free online learning. That’s great for startups (and big companies too)!It’s not just for techies. There is introductory content on BA, cloud, mobile and SB that anyone can study.


  • 1. The 2011 IBMTech Trends ReportTech Trends of today.Skills for tomorrow.
  • 2. IBM developerWorks is the award-winningnetwork for IT professionals• Four million developers, IT professionals, and students in 195 countries use developerWorks each month.• The IT industry’s most comprehensive source of technical content since 1999.• Focused on IBM software products and open-standards technologies such as Java, Linux, XML, Web development, and more.2
  • 3. developerWorks by the numbers• 39,000+ technical resources• 1500 new community members daily, 1M+ total• 100+ software trials• 27 product images available in the Cloud• 1000+ podcasts and 300+ videos on dW and YouTube, with 3-4 new ones each week• 300+ demos on both products and technologies• 1500+ forums• 3 dozen awards—from the industry and from readers and users3
  • 4. As the planet gets smarter, finding skills gets tougher Industry Shaped context Employee IT skills as building blocks“While the overall unemployment rate remains over 9 percent, employers are having troublefilling specific positions because they could not find applicants with the rightskills… [which]projects a shortage of 1.5 million workers with college degrees by 2020.” — McKinsey & Company, June 2011 4
  • 5. Deliver web-based resources and expertise to help IT practitioners, university faculty, and students understand, adopt, and prefer the products and technologies advanced by IBM.5
  • 6. The annual Tech Trends survey connectsdeveloperWorks to its audience Building skills Creating content Engaging with users6
  • 7. The survey builds upon what we know fromprevious research IBM brand 2010 reps results dW editors Over 4,000 responses7
  • 8. The 2011 survey focused on key topics areasuncovered in the 2010 survey Business analytics Mobile computing Cloud computing Social business8
  • 9. Business analytics9
  • 10. Mobile computing10
  • 11. Cloud computing11
  • 12. Social business12
  • 13. The report has been well received and widelycovered• “What I found interesting wasnt necessarily the report: we get plenty of surveys each week by various vendors. But the openness and the way that IBM is trying to engage you to talk about its results…. you can download the results as an SPSS dataset to do your own analysis, along with a detailed report on the demographics of the respondents, both of which is the first time I have seen that with one of these reports.” – ReadWriteWeb• “Students interested in a fruitful career as developers have ripe opportunities right now in the fields of data analytics, mobile, cloud, and social business.” – T.H.E. Journal13
  • 14. We continue to engage with the audience, sothat we continue to learn• New findings are released on dW blogs• Users can download the data and analyze it in SPSS or Cognos• We present and discuss the report in various forums14
  • 15. We create content and training ondeveloperWorks based on survey results• 37 targeted paths allow you to develop deep skills in trending areas• Track your progress and resume where you left off nowledgepath15
  • 16. Thank you. Questions?Christopher
  • 17. Want these charts?