Going deeper engaging your members and allies with social software
Going deeper: Engaging your members and allies with social so8ware Friday 08 October 2010 ∙ 9:00‐10:30 AM ∙ Room 505 Christopher Wyble ∙ email@example.com Michael Young ∙ firstname.lastname@example.org
Let’s start oﬀ with the ground rules. hOp://www.sxc.hu/photo/1156821
This isn’t a lecture… it’s a conversaWon. hOp://www.sxc.hu/photo/114141
We welcome your quesWons at any Wme, but we may park them as a reminder for later on. hOp://www.sxc.hu/photo/1000269
Disclaimer: Okay, you found us out. We’re IBMers. IBM builds and sells a lot of this “social so8ware” stuﬀ, but that’s not why we’re here. We’re here to talk about the concepts and how we use them, not to sell the tools.
Let’s start at the top. Social so8ware is a big umbrella; everybody ﬁts. What are you using? What challenges do you have? Here’s how we use it, and what we’ve learned along the way. What else is out there?
Make some rules, of course. Empower all employees… they are the brand. • Behave professionally and ethically. • Take personal responsibility. • Include a disclaimer: your opinions are yours, not IBM’s. • Don’t pick ﬁghts. “Use social media as a means to expose IBM’s experts—and experWse—to the world.” Adam Christensen Manager, Social Media CommunicaWons hOp://www.ibm.com/blogs/zz/en/guidelines.html
Tell me a story… in 140 characters. • Connect people with content available elsewhere • AlternaWve to tradiWonal subscripWon feed because it’s mulW‐direcWonal and easy to re‐broadcast
Where are you right now? • Connect with customers, build loyalty • Bringing communiWes together on an ad hoc basis
Now’s the Wme. Any other quesWons? hOp://www.sxc.hu/photo/1000269
Social so8ware resources Blogger – blogging plarorm – hOp://www.blogger.com/ Blogspot – blogging plarorm, now part of Blogger – hOp://www.blogspot.com/ Delicious – social bookmarking – hOp://delicious.com/ Facebook – social networking – hOp://www.facebook.com/ Flickr – social photo sharing – hOp://www.ﬂickr.com/ Friendster – social networking – hOp://www.friendster.com/ Last.fm – social music sharing – hOp://www.last.fm/ LinkedIn – social networking for professionals – hOp://www.linkedin.com/ LiveJournal – blogging plarorm – hOp://www.livejournal.com/ Lotus ConnecWons – social so8ware for business – hOp://www.ibm.com/lotus/connecWons/ LotusLive – social networking and collaboraWon services – hOp://www.lotuslive.com/ Magnolia – social bookmarking – hOp://ma.gnolia.com/ MovableType – blogging plarorm – hOp://www.movabletype.org/ MySpace – social networking – hOp://www.myspace.com/ TwiOer – microblogging – hOp://twiOer.com/ WebEx – online meeWngs ‐‐ hOp://webex.com/ Wordpress – open source blogging plarorm – hOp://www.wordpress.com/ and hOp://www.wordpress.org/ YouTube – social video sharing – hOp://www.youtube.com/
Housekeeping This presentaWon is made available under a CreaWve Commons AOribuWon‐Share Alike 3.0 United States License (hOp://creaWvecommons.org/licenses/by‐sa/3.0/us/). All photos are used under license from Stock Exchange (hOp://www.sxc.hu), Flickr (hOp://www.ﬂickr.com/), iStockPhoto (hOp://www.istockphoto.com/), the individual copyright holder, or are publicly available and not copyrighted.
Going deeper: Engaging your members and allies with social so8ware Christopher Wyble ∙ email@example.com Michael Young ∙ firstname.lastname@example.org