Going
deeper:
Engaging
your
members
and
allies
with
social
so8ware
Friday
08
October
2010
∙
9:00‐10:30
AM
∙
Room
505
     ...
Let’s
start
off
with
the
ground
rules.
                                  hOp://www.sxc.hu/photo/1156821

This
isn’t
a
lecture…
it’s
a
conversaWon.

   hOp://www.sxc.hu/photo/114141

We
welcome
your
quesWons
at
any
Wme,
but
we
may
park
them
as
a
reminder
for
later
on.
  hOp://www.sxc.hu/photo/1000269

Disclaimer:
Okay,
you
found
us
out.
We’re
IBMers.
IBM
builds
and
sells
a
lot
of
this
“social
so8ware”
stuff,
but
that’s
not...
Let’s
start
at
the
top.
                      Social
so8ware
is
a
big
                      umbrella;
everybody
fits.
     ...
One
year
ago
today,
we
explained
the
basics.

What
are
you
using?

A
lot
of
groups
experience
the
same
problems,
obstacles
and
challenges.
What
are
your
challenges?
Here
are
some
common
one...
Unable
to
idenWfy
your
community?
                              hOp://www.sxc.hu/photo/1146670

Privacy,
anonymity,
and
ownership
of
data
can
scare
users.
                                   hOp://www.sxc.hu/photo/193180

Do
you
have
to
ask
permission
just
to
post
an
event
on
your
web
site?
                                 hOp://www.sxc.hu/ph...
Do
you
even
have
a
web
site?
                            hOp://www.flickr.com/photos/lord‐jim/2245362817/

People
all
over
the
country?
The
world?
                                   hOp://www.sxc.hu/photo/679773

Trouble
gekng
the
word
out?

Here
are
the
problems
we
face.

So,
how
do
we
use
social
so8ware?
And
what
have
we
learned?
           Out@IBM
In
the
beginning,
Mike
created
a
community.
And
it
was
good.

Let
members
self‐idenWfy.

So,
let’s
plan
a
year
for
our
ERG.

We’ve
got
an
idea.
Let’s
discuss.

Make
some
rules,
of
course.
  Empower
all
employees…
they
are
the
brand.
  •  Behave
professionally
and
ethically.
  •  Ta...
Maintain
your
sanity!

Do
more
than
just
present.

Reach
different
people
different
ways.
         Blog

           Share

       about
it.
        pictures.
      Upload
the
...
It
even
works
in
public!

That’s
what
we
learned
along
the
way.
What
other
problems
sWll
exist?

What
else
is
out
there?

Tell
me
a
story…
in
140
characters.
•  Connect
people
with
   content
available
   elsewhere
•  AlternaWve
to
tradiWonal
 ...
Where
are
you
right
now?
•  Connect
with
customers,
   build
loyalty
•  Bringing
communiWes
   together
on
an
ad
hoc
   ba...
Now’s
the
Wme.
Any
other
quesWons?
                             hOp://www.sxc.hu/photo/1000269

Social
so8ware
resources
Blogger
–
blogging
plarorm
–
hOp://www.blogger.com/
Blogspot
–
blogging
plarorm,
now
part
of
Blog...
Housekeeping
This
presentaWon
is
made
available
under
a
CreaWve
Commons
AOribuWon‐Share
Alike
3.0
United
States
License

(...
Going
deeper:
Engaging
your
members
and
allies
with
social
so8ware
                    Christopher
Wyble
∙
cwyble@us.ibm.c...
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Going deeper engaging your members and allies with social software

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A presentation I gave at the 2010 Out & Equal Workplace Summit in Los Angeles, CA, on using social software within the gay, lesbian, bisexual, transgender and straight ally community.

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Going deeper engaging your members and allies with social software

  1. 1. Going
deeper:
Engaging
your
members
and
allies
with
social
so8ware
Friday
08
October
2010
∙
9:00‐10:30
AM
∙
Room
505
 Christopher
Wyble
∙
cwyble@us.ibm.com
 Michael
Young
∙
miyoung@us.ibm.com

  2. 2. Let’s
start
off
with
the
ground
rules.
 hOp://www.sxc.hu/photo/1156821

  3. 3. This
isn’t
a
lecture…
it’s
a
conversaWon.

 hOp://www.sxc.hu/photo/114141

  4. 4. We
welcome
your
quesWons
at
any
Wme,
but
we
may
park
them
as
a
reminder
for
later
on.
 hOp://www.sxc.hu/photo/1000269

  5. 5. Disclaimer:
Okay,
you
found
us
out.
We’re
IBMers.
IBM
builds
and
sells
a
lot
of
this
“social
so8ware”
stuff,
but
that’s
not
why
we’re
here.
We’re
here
to
talk
about
the
concepts
and
how
we
use
them,
not
to
sell
the
tools.

  6. 6. Let’s
start
at
the
top.
 Social
so8ware
is
a
big
 umbrella;
everybody
fits.
 What
are
you
using?
What
 challenges
do
you
have?
 Here’s
how
we
use
it,
and
 what
we’ve
learned
along
 the
way.
 What
else
is
out
there?

  7. 7. One
year
ago
today,
we
explained
the
basics.

  8. 8. What
are
you
using?

  9. 9. A
lot
of
groups
experience
the
same
problems,
obstacles
and
challenges.
What
are
your
challenges?
Here
are
some
common
ones.
 hOp://www.sxc.hu/photo/293381

  10. 10. Unable
to
idenWfy
your
community?
 hOp://www.sxc.hu/photo/1146670

  11. 11. Privacy,
anonymity,
and
ownership
of
data
can
scare
users.
 hOp://www.sxc.hu/photo/193180

  12. 12. Do
you
have
to
ask
permission
just
to
post
an
event
on
your
web
site?
 hOp://www.sxc.hu/photo/149570

  13. 13. Do
you
even
have
a
web
site?
 hOp://www.flickr.com/photos/lord‐jim/2245362817/

  14. 14. People
all
over
the
country?
The
world?
 hOp://www.sxc.hu/photo/679773

  15. 15. Trouble
gekng
the
word
out?

  16. 16. Here
are
the
problems
we
face.

  17. 17. So,
how
do
we
use
social
so8ware?
And
what
have
we
learned?
 Out@IBM
  18. 18. In
the
beginning,
Mike
created
a
community.
And
it
was
good.

  19. 19. Let
members
self‐idenWfy.

  20. 20. So,
let’s
plan
a
year
for
our
ERG.

  21. 21. We’ve
got
an
idea.
Let’s
discuss.

  22. 22. Make
some
rules,
of
course.
 Empower
all
employees…
they
are
the
brand.
 •  Behave
professionally
and
ethically.
 •  Take
personal
responsibility.
 •  Include
a
disclaimer:
your
opinions
are
yours,
not
IBM’s.
 •  Don’t
pick
fights.
 “Use
social
media
as
a
means
to
expose
IBM’s
experts—and
 experWse—to
the
world.”
 Adam
Christensen
 Manager,
Social
Media
CommunicaWons
 hOp://www.ibm.com/blogs/zz/en/guidelines.html

  23. 23. Maintain
your
sanity!

  24. 24. Do
more
than
just
present.

  25. 25. Reach
different
people
different
ways.
 Blog

 Share

 about
it.
 pictures.
 Upload
the
 Tag
informaWon.
 recording.

  26. 26. It
even
works
in
public!

  27. 27. That’s
what
we
learned
along
the
way.
What
other
problems
sWll
exist?

  28. 28. What
else
is
out
there?

  29. 29. Tell
me
a
story…
in
140
characters.
•  Connect
people
with
 content
available
 elsewhere
•  AlternaWve
to
tradiWonal
 subscripWon
feed
because
 it’s
mulW‐direcWonal
and
 easy
to
re‐broadcast

  30. 30. Where
are
you
right
now?
•  Connect
with
customers,
 build
loyalty
•  Bringing
communiWes
 together
on
an
ad
hoc
 basis

  31. 31. Now’s
the
Wme.
Any
other
quesWons?
 hOp://www.sxc.hu/photo/1000269

  32. 32. Social
so8ware
resources
Blogger
–
blogging
plarorm
–
hOp://www.blogger.com/
Blogspot
–
blogging
plarorm,
now
part
of
Blogger
–
hOp://www.blogspot.com/
Delicious
–
social
bookmarking
–
hOp://delicious.com/
Facebook
–
social
networking
–
hOp://www.facebook.com/
Flickr
–
social
photo
sharing
–
hOp://www.flickr.com/
Friendster
–
social
networking
–
hOp://www.friendster.com/
Last.fm
–
social
music
sharing
–
hOp://www.last.fm/
LinkedIn
–
social
networking
for
professionals
–
hOp://www.linkedin.com/
LiveJournal
–
blogging
plarorm
–
hOp://www.livejournal.com/
Lotus
ConnecWons
–
social
so8ware
for
business
–
hOp://www.ibm.com/lotus/connecWons/
LotusLive
–
social
networking
and
collaboraWon
services
–
hOp://www.lotuslive.com/
Magnolia
–
social
bookmarking
–
hOp://ma.gnolia.com/
MovableType
–
blogging
plarorm
–
hOp://www.movabletype.org/
MySpace
–
social
networking
–
hOp://www.myspace.com/
TwiOer
–
microblogging
–
hOp://twiOer.com/
WebEx
–
online
meeWngs
‐‐
hOp://webex.com/
Wordpress
–
open
source
blogging
plarorm
–
hOp://www.wordpress.com/
and

 hOp://www.wordpress.org/
YouTube
–
social
video
sharing
–
hOp://www.youtube.com/

  33. 33. Housekeeping
This
presentaWon
is
made
available
under
a
CreaWve
Commons
AOribuWon‐Share
Alike
3.0
United
States
License

(hOp://creaWvecommons.org/licenses/by‐sa/3.0/us/).
All
photos
are
used
under
license
from
Stock
Exchange
(hOp://www.sxc.hu),
Flickr
(hOp://www.flickr.com/),
iStockPhoto
(hOp://www.istockphoto.com/),
the
individual
copyright
holder,
or
are
publicly
available
and
not
copyrighted.

  34. 34. Going
deeper:
Engaging
your
members
and
allies
with
social
so8ware
 Christopher
Wyble
∙
cwyble@us.ibm.com
 Michael
Young
∙
miyoung@us.ibm.com


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