Search Engine Optimization
ON Page Optimization
OFF Page Optimization
Social Media Optimization
ON Page Optimization
URL Structure 100 Characters
Hyphens to separate words
Hyphens to separate words
Lower case letters U...
ON Page Optimization
HeaderTags in SEO
H1Tag Search Engine MoreWeight
Should beTop of the Page Content
Help what Page Abou...
ON Page Optimization
AltTag (Image)
Avoid Stuffing Keywords
Alt attribute is for search engine crawler
Use the Null Alt at...
ON Page Optimization
Site speedTest 4 Sec Maximum
Reduced Speed our website FollowingTools
http://tools.pingdom.com/fpt/
h...
ON Page Optimization
MetaTitle tag 50 – 60 Characters
Relevancy, Browsing, Search Engine Results Pages
http://moz.com/lear...
ON Page Optimization
Meta Description tag 150-160 Characters
User click-through from SERPs
http://www.seocentro.com/tools/...
OFF Page Optimization
Search Engine Submission
http://www.submitexpress.com/free-submission.html
Google, Bing,Yahoo, Ask, ...
OFF Page Optimization
Directory Submission
Getting more Traffic flow to your websites and
Improve the search engine crawli...
OFF Page Optimization
Social Bookmarking URL ,Title,Description,keywords
It’s a great traffic-boosting search engine optim...
OFF Page Optimization
Article
Article submission is the way to promote your website and
link that produces real results
UR...
OFF Page Optimization
Blog Creation Blogger (Google) ,Blog (word press)
Publish Regularly
Use Long-Tail Keywords
Encourage...
Social Media Optimization
Face book Friends,Likes,Share,Groups,
Comments
Normal Account Create Page
https://www.facebook.c...
Social Media Optimization
Twitter No .ofTweets
https://twitter.com/sparkinfosys
Followers Following
Useful for URL Structu...
Social Media Optimization
Google+
Normal Account Create Page
Friends,+,Share,Groups,
Comments
https://plus.google.com/+Spa...
Social Media Optimization
Pint rest
http://www.pinterest.com/sparkinfosys/
Friends,Pins,Followers,boards
Boards Useful for...
Back LinkTool www.ahrefs.com
http://www.prchecker.info/check_page_rank.php
Google Page Rank CheckTool
http://www.alexa.com...
SEO Basic Sites
http://moz.com/beginners-guide-to-seo
http://www.seobook.com/blog
http://www.webconfs.com/seo-tutorial/
ht...
Basic Search Engine Optimization tutorial
Basic Search Engine Optimization tutorial
Basic Search Engine Optimization tutorial
Basic Search Engine Optimization tutorial
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Basic Search Engine Optimization tutorial

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Basic this slide share overall what is seo? How analysis our website and basic search engine optimization process.

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Basic Search Engine Optimization tutorial

  1. 1. Search Engine Optimization ON Page Optimization OFF Page Optimization Social Media Optimization
  2. 2. ON Page Optimization URL Structure 100 Characters Hyphens to separate words Hyphens to separate words Lower case letters Use StopWords - a,b,c &,@,#,(,>
  3. 3. ON Page Optimization HeaderTags in SEO H1Tag Search Engine MoreWeight Should beTop of the Page Content Help what Page About Reader H2,H3, H4,H5,H6…. User For Meta Keywords
  4. 4. ON Page Optimization AltTag (Image) Avoid Stuffing Keywords Alt attribute is for search engine crawler Use the Null Alt attribute for Spacer Images or Decorative Images 125 Characters
  5. 5. ON Page Optimization Site speedTest 4 Sec Maximum Reduced Speed our website FollowingTools http://tools.pingdom.com/fpt/ http://www.webpagetest.org/ http://gtmetrix.com/
  6. 6. ON Page Optimization MetaTitle tag 50 – 60 Characters Relevancy, Browsing, Search Engine Results Pages http://moz.com/learn/seo/title-tag Title DisplayTool
  7. 7. ON Page Optimization Meta Description tag 150-160 Characters User click-through from SERPs http://www.seocentro.com/tools/search- engines/metatag-analyzer.html Description displayTool
  8. 8. OFF Page Optimization Search Engine Submission http://www.submitexpress.com/free-submission.html Google, Bing,Yahoo, Ask, AOL EX Site : Search engines Robots automatically Crawling each page through web URL ,Title
  9. 9. OFF Page Optimization Directory Submission Getting more Traffic flow to your websites and Improve the search engine crawling Target specific keywords or key phrases using directory submissions Is to create back links to a website Submit Search Engine Friendliness web directories URL ,Title,Description,keywords
  10. 10. OFF Page Optimization Social Bookmarking URL ,Title,Description,keywords It’s a great traffic-boosting search engine optimization strategy because it’s easy, effective and trendy I want to share some useful tip SEO link building campaign Before submission, try to create full profile with your image and company URL Tagging is very important to improve your submission crawling rate Submit High Page Rank Submission get MoreTraffic
  11. 11. OFF Page Optimization Article Article submission is the way to promote your website and link that produces real results URL ,Title, Unique Description Use full article Rewrites tools http://plagiarisma.net/spinner.php http://smallseotools.com/article-rewriter/ https://spinbot.com/
  12. 12. OFF Page Optimization Blog Creation Blogger (Google) ,Blog (word press) Publish Regularly Use Long-Tail Keywords Encourage Comments DoYour Keyword Research Create URL this structure http://www.sparkinfosys.blogspot.in (G) http://www.sparkinfosys.com/blog (W)
  13. 13. Social Media Optimization Face book Friends,Likes,Share,Groups, Comments Normal Account Create Page https://www.facebook.com/sparkinfosys Like Brand Name Share Comments ( No. Of Likes, Followers ) Friends Followers
  14. 14. Social Media Optimization Twitter No .ofTweets https://twitter.com/sparkinfosys Followers Following Useful for URL StructureThisType Brand Name No .of ReTweets Participation Treading Concepts Followers
  15. 15. Social Media Optimization Google+ Normal Account Create Page Friends,+,Share,Groups, Comments https://plus.google.com/+SparkInfosys ( Customers, Have you in Circles ) Have you in Circles +’s Share Comments Brand Name
  16. 16. Social Media Optimization Pint rest http://www.pinterest.com/sparkinfosys/ Friends,Pins,Followers,boards Boards Useful for URL StructureThisType Pins Share Like Brand Name Create No. Of our products
  17. 17. Back LinkTool www.ahrefs.com http://www.prchecker.info/check_page_rank.php Google Page Rank CheckTool http://www.alexa.com/Web SiteTrafficTool http://www.google.co.in/analytics/ Web site Page’sVisibility Evolution of our product https://www.google.com/webmasters/tools/‎ (Traffic) (Crawling)
  18. 18. SEO Basic Sites http://moz.com/beginners-guide-to-seo http://www.seobook.com/blog http://www.webconfs.com/seo-tutorial/ http://www.seochat.com/

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