Tv 2.0
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Tv 2.0

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ONLINE TV, a quick run through some basics

ONLINE TV, a quick run through some basics

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Transcript

  • 1. TV ONLINE
  • 2. TV Online
    • What is it?
    • TV through your broadband connection rather than through an arial or cable
    • What isn’t it?
  • 3. TV Online is like Skype
    • "Both use broadband net connections to carry information, like video and voice, in packets of data instead of conventional means.”
    • Source: BBC
  • 4. SO….. IS IT ANY GOOD?
  • 5. YES
  • 6. NO
  • 7. In other words…
    • “Since it uses internet technology, IPTV could mean more choice of programmes, more interactivity , more tailored programming, and more localised content outside of conventional satellite, digital cable, and terrestrial broadcasts.”
    • Source: BBC
  • 8. Many companies are offering IPTV services today
  • 9. Cable & Satellite
    • Their core business has always been Video
    • Cable & Satellite operators have noticed demand change from their consumers, where demand is being driven by increased need for control of the TV
    • VOD is driving the growth, not broadcast TV
  • 10. Consumer
    • Rise in broadband penetration in the UK has led to consumers enjoying a more ‘ connected entertainment experience ’
    • However, at the moment the internet is connected to the PC – limiting!
    • Microsoft and other companies (i.e. Apple) are however looking at ways to bring the PC into the Home! Even Google is rumoured to be joining the bandwagon!
  • 11. Zattoo
    • Download App. Watch Live TV
  • 12. Tioti
    • Log Favourite Shows you new episodes & where to find them via wiki-like UGC
  • 13. Hulu
    • TV Online Use Hotspot Shield
  • 14. Joost
    • Download Application 100s of channels
  • 15. Conclusion
    • ONLINE TV is happening now
    • It provides opportunities and challenges
    • It’ll drive new applications
    • It’ll continue to change the user perception on content
    • Forward to the Future!