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Social Commerce & Shopper Marketing
 

Social Commerce & Shopper Marketing

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Quick deck about the fusion of ecommerce and social networks.

Quick deck about the fusion of ecommerce and social networks.

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  • Galaxy gave away books. Conventional codes on website approach.But, interestingly they also used mobile. The Galaxy British Book Awards is offering consumers the chance to download sample chapters of shortlisted books via a mobile phone.In addition to downloading sample chapter consumers to vote on their favourite books in each of the six categories. They will also be redirected to retailers sponsoring each of the categories where they can buy the sampled books.

Social Commerce & Shopper Marketing Social Commerce & Shopper Marketing Presentation Transcript

  • Social Commerce
    Some opportunities in Digital
  • Today
    The digital landscape
    Social Commerce, the combination of ecommerce & social networks
    Buying where we connect
    Connecting where we buy
    Facebook and the real-time model
  • When we look at how we connect,how we work and how we consume, the world has changed dramatically in the last 10 years....
  • Did you know?
    http://www.youtube.com/watch?v=6ILQrUrEWe8
  • How we consume
    48% UK consumers making a monthly purchase online
    UK shoppers spent £5.3bn online in November 2009
    Online alcohol sales have grown 23% year on year
    IMRG, June 2010, Verdict Research, May 2009, Enders Analysis 2009
  • Social Media + Ecommerce = Social Commerce
    Customer reviews
    Personal recommendations
    Syndicated wish lists
    Shop-together
    Group-buy
  • These aren’t new behaviours, they just happen faster and reach further
  • Helping people evaluate and buy where they connect
    Helping people connect where they buy
  • Helping people buy where they connect Direct To Consumer 1-800 on Facebook
    1-800Flowers became 1st retailer to launch a full-service online storefront within Facebook
    Gift ideas, special discounts, and sharing functionality making shopping much quicker/interesting
    Mobile app and daily twitter giveaway also drive talkability of their service
    ‘So many people are living their lives in Facebook, they don’t like to hop around the web’ Jim McCann, Founder 1-800 Flowers
  • Best BuyFacebook store, broadcast sales, provides support, builds community
  • Helping people buy where they connect Improve real and online shopping experience through sharing data
    Developers have access to the grocery catalogue of the 3rd biggest retailer in world
    They’re harnessing the potential of mobile and emerging technologies such as Internet TV, Set Top boxes and smart phones (they’ve created 5 iPhone apps already)
  • Helping people buy where they connect Improve real and online shopping experience through video
  • Skittles & StarburstPromotional offers via Facebook
    Both offered Facebook users the chance to get free sweets with a BOGOF promotion
    Download a voucher and take it in store to receive offer
    Smart & simple way of driving sales to fan base of millions
  • Helping people connect where they buy
  • M & S & Thomson online sales Helping (connect) people where they buy
  • Charlotte RusseHelping people connect, collaborate & share where they buy
    Customers share synchronized shopping sessions with friends
    Share and compare items as well as communicate via a chat feature
  • Google adds reviews to shopping search results. Imagine FB Open Graph
    Consumer reviews have become a driving force for online purchasing
    5 years ago, it was editorial reviews by experts. Now it’s ordinary people
  • TESCO Open API Improve real and online shopping experience through sharing data
    Developers have access to the grocery catalogue of the 3rd biggest retailer in world
  • Tesco wine finderHelping (connect) people where they buy
    Take picture of the wine bottle label
    Details served back to your mobile
    Like having personal sommelier in your pocket
    Rate and share the wine with your friends through Facebook or by email
    Tesco Product and Aisle Finder App
  • Note what you need when you’re in the kitchen or out and about
    Modify order from anywhere
    OcadoiPhone App
  • Helping people get informed where they buy
    Red Laser
    Barcode scanning app
    Snap Tell App- App analyzes and recognises photo
    - Generates price comparison and review links
    Snap Tell App-
    Take a photo of a product..
  • Around me App brings context to the “Yellow Pages”
    Yelp App adds customer reviews to location context
  • Voucher Cloud - location/context sensitive mobile redeemable vouchers for money off on the go
  • Some Facebook Developments
  • Facebook ConnectShoppers no longer arrive at your site solo, they bring their friends with them
    43% online retailers use now, further 31% to adopt in next 12 months
    eMarketer 2009
  • Facebook Open Graph
    Allows sites to easily add social features to any site.
    Digital behaviours lend themselves to being social. Open Graph allows your customers to harness advice from friends and family to make better purchasing decisions.
  • My friends and I on every site
  • Open Graph will transform our mobile experience
  • www.mysupermarket-insights.co.uk
    Real-time data service for retailers and manufacturers
    Reports live purchasing trends of shoppers at Tesco, ASDA, Sainsbury’s and Ocado
    New market share information for its industry-leading data tool for FMCG manufacturers
    Offers quick and easy way to keep track of prices, promotions and market share in real-time
  • The fusion of social media and ecommerce
    More brands are selling in social spaces as platforms are maturing
    Digital is no longer separate, on and offline have to work together
    Consumers are empowered through constant access to information online and on mobile
    Brands are utilising the functionality of Facebook when selling
    (like button/share purchase etc)
    Mobile will become increasingly influential in payment, review and price
  • Thank You
  • Some further examples/thoughts
  • Attention Profiling
    Smarter, more relevant web browsing.
    Emerging standard to make it easier for websites and services to cater to exact tastes, reducing information overload endless web content
    With Information Hyper-saturation it can be quite a chore to find relevant content online
    By implementing attention profiling services and websites you visit begin to make suggestions for content that you might be interested in
    • Groups and Coupons
    • Sign up to receive a daily e-mail
    • Each day a retailer in your city agrees to sell something for a large discount if enough people sign up
    • Think Spa treatment, a tailored shirt or a meal
  • Foursquare - Your normal life becomes a game as you check in to places you visit and follow your friend’s activity
  • Digital Gifts with Purchase