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Promax Talk

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Talk I gave at a TV conference last week on the Future of TV. Not sure how much sense it'll make without notes. I'll try to type some up.

Talk I gave at a TV conference last week on the Future of TV. Not sure how much sense it'll make without notes. I'll try to type some up.

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Transcript

  • 1. TOMORROW’S WORLD TODAY
  • 2. THE FUTURE OF TV
  • 3. TIM SPARKE DIGITAL COACH/STRATEGY
  • 4. AGENCY REPUBLIC. REPUBLIC
  • 5. DIGITAL AGENCY OF THE YEAR 5 OF THE LAST 7 YEARS BBC O2 PLAYSTATION EA SMIRNOFF HOVIS COI ADIDAS PIMM’S
  • 6. THE FUTURE?
  • 7. §
  • 8. PAST FUTURE
  • 9. “The future’s here, it’s just not very well distributed yet” (W.Gibson)
  • 10. INTERNET = SOCIAL
  • 11. WE GATHER, PLAY AND SHARE
  • 12. "Technology is the campfire around which we gather" Laurie Anderson
  • 13. BC BG
  • 14. 9-5 = PRODUCER 6-9 = CONSUMER ENGAGED USERS 17
  • 15. SO IS THAT IT FOR TV?
  • 16. THE WAY AND SPEED WITH WHICH WE DISCOVER, PROCESS AND SHARE INFORMATION HAS CHANGED DRAMATICALLY.
  • 17. SO HOW WILL THE INTERNET INFLUENCE TV?
  • 18. TV WILL HAVE TO GO MORE ‘INTERNETTY’
  • 19. PERSONALISED SOCIAL INTERACTIVE
  • 20. PERSONALISED SOCIAL INTERACTIVE
  • 21. PORTABLE/ ON MULTIPLE PLATFORMS
  • 22. Other platforms are already satisfying programme related needs 28
  • 23. PERSONA BASED WHO YOU ARE WHAT YOU LIKE WATCHING WHEN YOU LIKE WATCHING THEM
  • 24. PERSONALISED SOCIAL INTERACTIVE USING TECHNOLOGY TO ENJOY, RECOMMEND & SHARE TV CONTENT
  • 25. 36
  • 26. 38
  • 27. BOXEE
  • 28. MTV Backchannel
  • 29. VIRAL
  • 30. PEOPLE AS CHANNELS
  • 31. ENDLESS CHOICE 100S OF CHANNELS, NOTHING TO WATCH
  • 32. PERSONALISED SOCIAL INTERACTIVE
  • 33. HYPER TV
  • 34. SEE, HEAR...
  • 35. SEE, HEAR...
  • 36. SEE, HEAR, NOW BUY...
  • 37. HBO IMAGINE
  • 38. TWO WAY SCREENS
  • 39. PERSONALISED SOCIAL INTERACTIVE
  • 40. TECHNOLOGY HYPE CYCLE VISIBILITY Peak of Inflated Expectations GOOGLE WAVE AR WIKIS Plateau of Productivity BLOGS LBS TWITTER Slope of Enlightenment Trough of Disillusionment New Technology TIME
  • 41. "We are perishing for want of wonder, not for want of wonders." GK Chesterton
  • 42. THA NKS @sparkey www.sparkelife.com tim.sparke@agencyrepublic.com ?
  • 43. •Big Screen TV •Voice activation •Screen in screen •Interactive

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