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TOMORROW’S
WORLD
TODAY
THE FUTURE
OF TV
TIM SPARKE
DIGITAL COACH/STRATEGY
AGENCY
REPUBLIC.
REPUBLIC
DIGITAL AGENCY OF
THE YEAR 5 OF THE
LAST 7 YEARS

BBC   O2         PLAYSTATION
EA    SMIRNOFF   HOVIS
COI   ADIDAS     PIM...
THE FUTURE?
§
PAST   FUTURE
“The future’s here, it’s just not
  very well distributed yet”
                           (W.Gibson)
INTERNET = SOCIAL
WE
GATHER,
  PLAY
   AND
 SHARE
"Technology is the campfire
 around which we gather"
               Laurie Anderson
BC   BG
9-5 = PRODUCER
6-9 = CONSUMER




ENGAGED USERS    17
SO IS
THAT IT
FOR TV?
THE WAY AND SPEED
WITH WHICH WE
DISCOVER, PROCESS
AND SHARE
INFORMATION HAS
CHANGED
DRAMATICALLY.
SO HOW WILL
THE INTERNET
INFLUENCE TV?
TV WILL HAVE TO GO
MORE ‘INTERNETTY’
PERSONALISED
SOCIAL
INTERACTIVE
PERSONALISED
SOCIAL
INTERACTIVE
PORTABLE/
ON MULTIPLE PLATFORMS
Other platforms are
already satisfying
programme related needs




                          28
PERSONA BASED
WHO YOU ARE
WHAT YOU LIKE WATCHING
WHEN YOU LIKE WATCHING THEM
PERSONALISED
SOCIAL
INTERACTIVE
USING TECHNOLOGY TO ENJOY,
RECOMMEND & SHARE TV CONTENT
36
38
BOXEE
MTV Backchannel
VIRAL
PEOPLE AS CHANNELS
ENDLESS CHOICE
100S OF CHANNELS,
NOTHING TO WATCH
PERSONALISED
SOCIAL
INTERACTIVE
HYPER TV
SEE, HEAR...
SEE, HEAR...
SEE, HEAR, NOW BUY...
HBO IMAGINE
TWO WAY SCREENS
PERSONALISED
SOCIAL
INTERACTIVE
TECHNOLOGY HYPE CYCLE
VISIBILITY


        Peak of Inflated Expectations



GOOGLE
 WAVE           AR
                     ...
"We are perishing for want of
wonder, not for want of wonders."
                           GK Chesterton
THA
NKS

@sparkey
www.sparkelife.com
tim.sparke@agencyrepublic.com   ?
•Big Screen TV
•Voice activation
•Screen in screen
•Interactive
Promax Talk
Promax Talk
Promax Talk
Promax Talk
Promax Talk
Promax Talk
Promax Talk
Promax Talk
Promax Talk
Promax Talk
Promax Talk
Promax Talk
Promax Talk
Promax Talk
Promax Talk
Promax Talk
Promax Talk
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Promax Talk

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Talk I gave at a TV conference last week on the Future of TV. Not sure how much sense it'll make without notes. I'll try to type some up.

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Transcript of "Promax Talk"

  1. 1. TOMORROW’S WORLD TODAY
  2. 2. THE FUTURE OF TV
  3. 3. TIM SPARKE DIGITAL COACH/STRATEGY
  4. 4. AGENCY REPUBLIC. REPUBLIC
  5. 5. DIGITAL AGENCY OF THE YEAR 5 OF THE LAST 7 YEARS BBC O2 PLAYSTATION EA SMIRNOFF HOVIS COI ADIDAS PIMM’S
  6. 6. THE FUTURE?
  7. 7. §
  8. 8. PAST FUTURE
  9. 9. “The future’s here, it’s just not very well distributed yet” (W.Gibson)
  10. 10. INTERNET = SOCIAL
  11. 11. WE GATHER, PLAY AND SHARE
  12. 12. "Technology is the campfire around which we gather" Laurie Anderson
  13. 13. BC BG
  14. 14. 9-5 = PRODUCER 6-9 = CONSUMER ENGAGED USERS 17
  15. 15. SO IS THAT IT FOR TV?
  16. 16. THE WAY AND SPEED WITH WHICH WE DISCOVER, PROCESS AND SHARE INFORMATION HAS CHANGED DRAMATICALLY.
  17. 17. SO HOW WILL THE INTERNET INFLUENCE TV?
  18. 18. TV WILL HAVE TO GO MORE ‘INTERNETTY’
  19. 19. PERSONALISED SOCIAL INTERACTIVE
  20. 20. PERSONALISED SOCIAL INTERACTIVE
  21. 21. PORTABLE/ ON MULTIPLE PLATFORMS
  22. 22. Other platforms are already satisfying programme related needs 28
  23. 23. PERSONA BASED WHO YOU ARE WHAT YOU LIKE WATCHING WHEN YOU LIKE WATCHING THEM
  24. 24. PERSONALISED SOCIAL INTERACTIVE USING TECHNOLOGY TO ENJOY, RECOMMEND & SHARE TV CONTENT
  25. 25. 36
  26. 26. 38
  27. 27. BOXEE
  28. 28. MTV Backchannel
  29. 29. VIRAL
  30. 30. PEOPLE AS CHANNELS
  31. 31. ENDLESS CHOICE 100S OF CHANNELS, NOTHING TO WATCH
  32. 32. PERSONALISED SOCIAL INTERACTIVE
  33. 33. HYPER TV
  34. 34. SEE, HEAR...
  35. 35. SEE, HEAR...
  36. 36. SEE, HEAR, NOW BUY...
  37. 37. HBO IMAGINE
  38. 38. TWO WAY SCREENS
  39. 39. PERSONALISED SOCIAL INTERACTIVE
  40. 40. TECHNOLOGY HYPE CYCLE VISIBILITY Peak of Inflated Expectations GOOGLE WAVE AR WIKIS Plateau of Productivity BLOGS LBS TWITTER Slope of Enlightenment Trough of Disillusionment New Technology TIME
  41. 41. "We are perishing for want of wonder, not for want of wonders." GK Chesterton
  42. 42. THA NKS @sparkey www.sparkelife.com tim.sparke@agencyrepublic.com ?
  43. 43. •Big Screen TV •Voice activation •Screen in screen •Interactive
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