Promax Talk

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Talk I gave at a TV conference last week on the Future of TV. Not sure how much sense it'll make without notes. I'll try to type some up.

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Promax Talk

  1. 1. TOMORROW’S WORLD TODAY
  2. 2. THE FUTURE OF TV
  3. 3. TIM SPARKE DIGITAL COACH/STRATEGY
  4. 4. AGENCY REPUBLIC. REPUBLIC
  5. 5. DIGITAL AGENCY OF THE YEAR 5 OF THE LAST 7 YEARS BBC O2 PLAYSTATION EA SMIRNOFF HOVIS COI ADIDAS PIMM’S
  6. 6. THE FUTURE?
  7. 7. §
  8. 8. PAST FUTURE
  9. 9. “The future’s here, it’s just not very well distributed yet” (W.Gibson)
  10. 10. INTERNET = SOCIAL
  11. 11. WE GATHER, PLAY AND SHARE
  12. 12. "Technology is the campfire around which we gather" Laurie Anderson
  13. 13. BC BG
  14. 14. 9-5 = PRODUCER 6-9 = CONSUMER ENGAGED USERS 17
  15. 15. SO IS THAT IT FOR TV?
  16. 16. THE WAY AND SPEED WITH WHICH WE DISCOVER, PROCESS AND SHARE INFORMATION HAS CHANGED DRAMATICALLY.
  17. 17. SO HOW WILL THE INTERNET INFLUENCE TV?
  18. 18. TV WILL HAVE TO GO MORE ‘INTERNETTY’
  19. 19. PERSONALISED SOCIAL INTERACTIVE
  20. 20. PERSONALISED SOCIAL INTERACTIVE
  21. 21. PORTABLE/ ON MULTIPLE PLATFORMS
  22. 22. Other platforms are already satisfying programme related needs 28
  23. 23. PERSONA BASED WHO YOU ARE WHAT YOU LIKE WATCHING WHEN YOU LIKE WATCHING THEM
  24. 24. PERSONALISED SOCIAL INTERACTIVE USING TECHNOLOGY TO ENJOY, RECOMMEND & SHARE TV CONTENT
  25. 25. 36
  26. 26. 38
  27. 27. BOXEE
  28. 28. MTV Backchannel
  29. 29. VIRAL
  30. 30. PEOPLE AS CHANNELS
  31. 31. ENDLESS CHOICE 100S OF CHANNELS, NOTHING TO WATCH
  32. 32. PERSONALISED SOCIAL INTERACTIVE
  33. 33. HYPER TV
  34. 34. SEE, HEAR...
  35. 35. SEE, HEAR...
  36. 36. SEE, HEAR, NOW BUY...
  37. 37. HBO IMAGINE
  38. 38. TWO WAY SCREENS
  39. 39. PERSONALISED SOCIAL INTERACTIVE
  40. 40. TECHNOLOGY HYPE CYCLE VISIBILITY Peak of Inflated Expectations GOOGLE WAVE AR WIKIS Plateau of Productivity BLOGS LBS TWITTER Slope of Enlightenment Trough of Disillusionment New Technology TIME
  41. 41. "We are perishing for want of wonder, not for want of wonders." GK Chesterton
  42. 42. THA NKS @sparkey www.sparkelife.com tim.sparke@agencyrepublic.com ?
  43. 43. •Big Screen TV •Voice activation •Screen in screen •Interactive

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