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Promax Talk

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Talk I gave at a TV conference last week on the Future of TV. Not sure how much sense it'll make without notes. I'll try to type some up.

Talk I gave at a TV conference last week on the Future of TV. Not sure how much sense it'll make without notes. I'll try to type some up.

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    Promax Talk Promax Talk Presentation Transcript

    • TOMORROW’S WORLD TODAY
    • THE FUTURE OF TV
    • TIM SPARKE DIGITAL COACH/STRATEGY
    • AGENCY REPUBLIC. REPUBLIC
    • DIGITAL AGENCY OF THE YEAR 5 OF THE LAST 7 YEARS BBC O2 PLAYSTATION EA SMIRNOFF HOVIS COI ADIDAS PIMM’S
    • THE FUTURE?
    • §
    • PAST FUTURE
    • “The future’s here, it’s just not very well distributed yet” (W.Gibson)
    • INTERNET = SOCIAL
    • WE GATHER, PLAY AND SHARE
    • "Technology is the campfire around which we gather" Laurie Anderson
    • BC BG
    • 9-5 = PRODUCER 6-9 = CONSUMER ENGAGED USERS 17
    • SO IS THAT IT FOR TV?
    • THE WAY AND SPEED WITH WHICH WE DISCOVER, PROCESS AND SHARE INFORMATION HAS CHANGED DRAMATICALLY.
    • SO HOW WILL THE INTERNET INFLUENCE TV?
    • TV WILL HAVE TO GO MORE ‘INTERNETTY’
    • PERSONALISED SOCIAL INTERACTIVE
    • PERSONALISED SOCIAL INTERACTIVE
    • PORTABLE/ ON MULTIPLE PLATFORMS
    • Other platforms are already satisfying programme related needs 28
    • PERSONA BASED WHO YOU ARE WHAT YOU LIKE WATCHING WHEN YOU LIKE WATCHING THEM
    • PERSONALISED SOCIAL INTERACTIVE USING TECHNOLOGY TO ENJOY, RECOMMEND & SHARE TV CONTENT
    • 36
    • 38
    • BOXEE
    • MTV Backchannel
    • VIRAL
    • PEOPLE AS CHANNELS
    • ENDLESS CHOICE 100S OF CHANNELS, NOTHING TO WATCH
    • PERSONALISED SOCIAL INTERACTIVE
    • HYPER TV
    • SEE, HEAR...
    • SEE, HEAR...
    • SEE, HEAR, NOW BUY...
    • HBO IMAGINE
    • TWO WAY SCREENS
    • PERSONALISED SOCIAL INTERACTIVE
    • TECHNOLOGY HYPE CYCLE VISIBILITY Peak of Inflated Expectations GOOGLE WAVE AR WIKIS Plateau of Productivity BLOGS LBS TWITTER Slope of Enlightenment Trough of Disillusionment New Technology TIME
    • "We are perishing for want of wonder, not for want of wonders." GK Chesterton
    • THA NKS @sparkey www.sparkelife.com tim.sparke@agencyrepublic.com ?
    • •Big Screen TV •Voice activation •Screen in screen •Interactive