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May update Digital Sponsorship & Foursquare
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May update Digital Sponsorship & Foursquare


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May update with a look at some good examples of digital sponsorship activity and a quick look at Foursquare.

May update with a look at some good examples of digital sponsorship activity and a quick look at Foursquare.

Published in: Business

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  • All will be very interactive.
  • Transcript

    • 1. MAY 2010
      Digital LEADS TRAINING
    • 2. Today
      Interactive - iGoogle, Delicious, Blackberry Apps, Twitter
      Digital Sponsorship, some case studies
      Foursquare, a quick introduction
    • 3. Hands-on
      Blackberry Apps
    • 4. iGoogleCustomised homepage. Pulls in all your news into one place.
    • 5. Social Bookmarking with Delicious.comSaving and sharing links in the smartest way possible
    • 6. Blackberry App WorldSearch and download ‘TubeBuddy’
    • 7. Digital Sponsorship
    • 8. Sony Fantasy FestivalVirtual music competition tracking most popular artists.
      Spend a virtual $1m to pick out 15 acts to play at your virtual festival
      Set up mini leagues against friends
      Listen to and share your festival line up
    • 9. Vodafone Taxi Grand PrixGame based on taxi drivers distances covered. Twitter integration allowed real-time feedback
    • 10. Woolwich Intermediaries Fantasy FootballSmart RM programme to encourage continued relationship with and between brokers
    • 11. O2 Stare Out & Batak DuelAdvergames to promote sponsorship awareness. Post best times/videos to Blue Room
    • 12. Wimbledon iPhone AppiPhone App has all the news for everyone.
    • 13. Wimbledon Seer AppFor when you’re on site
    • 14. Sponsorship - Ads as news bulletins
      Sky used Spotify to push ‘Sky Player’ contracts. Bespoke audio was created to give a commentary on the current state of play in Ashes matches. Display also supported the campaign.
    • 15. GPS Gaming – foursquare & microblogging
      Foursquare - Your normal life becomes a game as you
      check in to places you visit and follow your friend’s activity
      1Million worldwide checkins a week
    • 16. foursquare is a location based service. It has various competitors, such as GoWalla.It’s essentially a game where you earn points based on where you go.
    • 17. How does it work?
      Check-in to places
      Share your experiences with friends
      Earn points & badges
      Become the mayor
      Use the foursquare app to indicate when you’ve arrived at a café, shop or other place in the city
      Your friends are notified when you check in somewhere, making it easy to meet up
      You can share tips about different places e.g. a great restaurant or even a particularly good item on the menu!
      Every time you check-in somewhere, you get points
      You also earn badges, for example if you are a regular gym goer
      If you've been to a place more than anyone else, you'll become "the Mayor"... Many places give you freebies as a result
    • 18. What’s in it for businesses?
      foursquare offers businesses the opportunity to forge closer relationships with their customers.
      They can reward loyal customers with special offers, events or information. And learn a lot more about visitors in the process.
      foursquare also helps to spread positive word of mouth. Users are encouraged to leave feedback about the venues they visit.