May update Digital Sponsorship & Foursquare
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May update Digital Sponsorship & Foursquare



May update with a look at some good examples of digital sponsorship activity and a quick look at Foursquare.

May update with a look at some good examples of digital sponsorship activity and a quick look at Foursquare.



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  • All will be very interactive.

May update Digital Sponsorship & Foursquare May update Digital Sponsorship & Foursquare Presentation Transcript

  • MAY 2010
  • Today
    Interactive - iGoogle, Delicious, Blackberry Apps, Twitter
    Digital Sponsorship, some case studies
    Foursquare, a quick introduction
  • Hands-on
    Blackberry Apps
  • iGoogleCustomised homepage. Pulls in all your news into one place.
  • Social Bookmarking with Delicious.comSaving and sharing links in the smartest way possible
  • Blackberry App WorldSearch and download ‘TubeBuddy’
  • Digital Sponsorship
  • Sony Fantasy FestivalVirtual music competition tracking most popular artists.
    Spend a virtual $1m to pick out 15 acts to play at your virtual festival
    Set up mini leagues against friends
    Listen to and share your festival line up
  • Vodafone Taxi Grand PrixGame based on taxi drivers distances covered. Twitter integration allowed real-time feedback
  • Woolwich Intermediaries Fantasy FootballSmart RM programme to encourage continued relationship with and between brokers
  • O2 Stare Out & Batak DuelAdvergames to promote sponsorship awareness. Post best times/videos to Blue Room
  • Wimbledon iPhone AppiPhone App has all the news for everyone.
  • Wimbledon Seer AppFor when you’re on site
  • Sponsorship - Ads as news bulletins
    Sky used Spotify to push ‘Sky Player’ contracts. Bespoke audio was created to give a commentary on the current state of play in Ashes matches. Display also supported the campaign.
  • GPS Gaming – foursquare & microblogging
    Foursquare - Your normal life becomes a game as you
    check in to places you visit and follow your friend’s activity
    1Million worldwide checkins a week
  • foursquare is a location based service. It has various competitors, such as GoWalla.It’s essentially a game where you earn points based on where you go.
  • How does it work?
    Check-in to places
    Share your experiences with friends
    Earn points & badges
    Become the mayor
    Use the foursquare app to indicate when you’ve arrived at a café, shop or other place in the city
    Your friends are notified when you check in somewhere, making it easy to meet up
    You can share tips about different places e.g. a great restaurant or even a particularly good item on the menu!
    Every time you check-in somewhere, you get points
    You also earn badges, for example if you are a regular gym goer
    If you've been to a place more than anyone else, you'll become "the Mayor"... Many places give you freebies as a result
  • What’s in it for businesses?
    foursquare offers businesses the opportunity to forge closer relationships with their customers.
    They can reward loyal customers with special offers, events or information. And learn a lot more about visitors in the process.
    foursquare also helps to spread positive word of mouth. Users are encouraged to leave feedback about the venues they visit.