Sony Fantasy FestivalVirtual music competition tracking most popular artists. <br />Spend a virtual $1m to pick out 15 acts to play at your virtual festival <br />Set up mini leagues against friends <br />Listen to and share your festival line up<br />
Vodafone Taxi Grand PrixGame based on taxi drivers distances covered. Twitter integration allowed real-time feedback<br />
Woolwich Intermediaries Fantasy FootballSmart RM programme to encourage continued relationship with and between brokers <br />
O2 Stare Out & Batak DuelAdvergames to promote sponsorship awareness. Post best times/videos to Blue Room<br />
Wimbledon iPhone AppiPhone App has all the news for everyone. <br />
Wimbledon Seer AppFor when you’re on site<br />http://www.youtube.com/watch?v=7VZoDmqcZ34<br />
Sponsorship - Ads as news bulletins<br />Sky used Spotify to push ‘Sky Player’ contracts. Bespoke audio was created to give a commentary on the current state of play in Ashes matches. Display also supported the campaign. <br />
GPS Gaming – foursquare & microblogging<br /> Foursquare - Your normal life becomes a game as you <br /> check in to places you visit and follow your friend’s activity<br />1Million worldwide checkins a week<br />
foursquare is a location based service. It has various competitors, such as GoWalla.It’s essentially a game where you earn points based on where you go.<br />
How does it work?<br />Check-in to places<br />Share your experiences with friends<br />Earn points & badges<br />Become the mayor<br />Use the foursquare app to indicate when you’ve arrived at a café, shop or other place in the city <br />Your friends are notified when you check in somewhere, making it easy to meet up<br />You can share tips about different places e.g. a great restaurant or even a particularly good item on the menu!<br />Every time you check-in somewhere, you get points<br />You also earn badges, for example if you are a regular gym goer<br />If you've been to a place more than anyone else, you'll become "the Mayor"... Many places give you freebies as a result<br />
What’s in it for businesses?<br />foursquare offers businesses the opportunity to forge closer relationships with their customers. <br />They can reward loyal customers with special offers, events or information. And learn a lot more about visitors in the process.<br />foursquare also helps to spread positive word of mouth. Users are encouraged to leave feedback about the venues they visit.<br />
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