Your SlideShare is downloading. ×
  • Like
May update Digital Sponsorship & Foursquare
Upcoming SlideShare
Loading in...5

Thanks for flagging this SlideShare!

Oops! An error has occurred.


Now you can save presentations on your phone or tablet

Available for both IPhone and Android

Text the download link to your phone

Standard text messaging rates apply

May update Digital Sponsorship & Foursquare


May update with a look at some good examples of digital sponsorship activity and a quick look at Foursquare.

May update with a look at some good examples of digital sponsorship activity and a quick look at Foursquare.

Published in Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads


Total Views
On SlideShare
From Embeds
Number of Embeds



Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

    No notes for slide
  • All will be very interactive.


  • 1. MAY 2010
  • 2. Today
    Interactive - iGoogle, Delicious, Blackberry Apps, Twitter
    Digital Sponsorship, some case studies
    Foursquare, a quick introduction
  • 3. Hands-on
    Blackberry Apps
  • 4. iGoogleCustomised homepage. Pulls in all your news into one place.
  • 5. Social Bookmarking with Delicious.comSaving and sharing links in the smartest way possible
  • 6. Blackberry App WorldSearch and download ‘TubeBuddy’
  • 7. Digital Sponsorship
  • 8. Sony Fantasy FestivalVirtual music competition tracking most popular artists.
    Spend a virtual $1m to pick out 15 acts to play at your virtual festival
    Set up mini leagues against friends
    Listen to and share your festival line up
  • 9. Vodafone Taxi Grand PrixGame based on taxi drivers distances covered. Twitter integration allowed real-time feedback
  • 10. Woolwich Intermediaries Fantasy FootballSmart RM programme to encourage continued relationship with and between brokers
  • 11. O2 Stare Out & Batak DuelAdvergames to promote sponsorship awareness. Post best times/videos to Blue Room
  • 12. Wimbledon iPhone AppiPhone App has all the news for everyone.
  • 13. Wimbledon Seer AppFor when you’re on site
  • 14. Sponsorship - Ads as news bulletins
    Sky used Spotify to push ‘Sky Player’ contracts. Bespoke audio was created to give a commentary on the current state of play in Ashes matches. Display also supported the campaign.
  • 15. GPS Gaming – foursquare & microblogging
    Foursquare - Your normal life becomes a game as you
    check in to places you visit and follow your friend’s activity
    1Million worldwide checkins a week
  • 16. foursquare is a location based service. It has various competitors, such as GoWalla.It’s essentially a game where you earn points based on where you go.
  • 17. How does it work?
    Check-in to places
    Share your experiences with friends
    Earn points & badges
    Become the mayor
    Use the foursquare app to indicate when you’ve arrived at a café, shop or other place in the city
    Your friends are notified when you check in somewhere, making it easy to meet up
    You can share tips about different places e.g. a great restaurant or even a particularly good item on the menu!
    Every time you check-in somewhere, you get points
    You also earn badges, for example if you are a regular gym goer
    If you've been to a place more than anyone else, you'll become "the Mayor"... Many places give you freebies as a result
  • 18. What’s in it for businesses?
    foursquare offers businesses the opportunity to forge closer relationships with their customers.
    They can reward loyal customers with special offers, events or information. And learn a lot more about visitors in the process.
    foursquare also helps to spread positive word of mouth. Users are encouraged to leave feedback about the venues they visit.