Master Innovators

MASTERS OF INNOVATION12 people who have brought the greatest clarity to the ﬁeld ofinnovation, organized alphabetically, based on a great blog post fromthe Harvard Business Review http://bit.ly/GU7Bnp. DESIGNING BETTER BUSINESS

Steve Blank • Who he is: A seasoned entrepreneur who lectures at Berkeley and Stanford • Most important lesson: A startup is a "temporary organization searching for a repeatable and scalable business model"—a structured search process maximizes your chances of success.DESIGNING BETTER BUSINESS

Clayton Christensen • Who he is: Harvard Business School professor and Innosight co-founder • Most important lesson: Doing everything right can leave a successful organization susceptible to attack from a disruptive innovator who changes the game with a simple, accessible, or affordable solution.DESIGNING BETTER BUSINESS

Peter Drucker • Who he is: Legendary management guru and long- time professor at the Claremont Graduate University • His most important innovation lesson: "The customer rarely buys what the company thinks it is selling him." Companies need to take a customer- ﬁrst perspective to succeed with innovation.DESIGNING BETTER BUSINESS

Thomas Alva Edison • Who he is: Legendary innovator, credited with creating the light bulb, phonograph, and other innovations • His most important innovation lesson: "Genius is 1% inspiration and 99% perspiration." If you arent sweating, you arent innovating.DESIGNING BETTER BUSINESS

Richard N. Foster • Who he is: McKinseys leading light on innovation for two decades, now serving on a variety of boards (including Innosights) and teaching at the Yale School of Management • His most important innovation lesson: To outperform the market, you have to change at the pace and scale of the market, without losingDESIGNING BETTER BUSINESS

Vijay Govindarajan • Who he is: Professor at the Tuck School of Business at Dartmouth • His most important innovation lesson: Existing companies that want to master strategic innovation have to carefully borrow some core capabilities, thoughtfully forget others, and systematically learn some completely new skills.DESIGNING BETTER BUSINESS

Bill James • Who he is: Baseball writer, historian, and senior advisor to the Boston Red Sox • His most important innovation lesson: Looking at old data in new ways can highlight counterintuitive patterns that overthrow orthodoxy.DESIGNING BETTER BUSINESS

A.G.Laﬂey • Who he is: Former Chairman and Chief Executive Officer, Procter & Gamble • His most important innovation lesson: Innovation is a process that can be managed and measured; the key to successful innovation is a "consumer is boss" mindset.DESIGNING BETTER BUSINESS

Roger Martin • Who he is: Dean of the Rotman School of Management, University of Toronto • His most important innovation lesson: Managers increasingly need to take "ors" and turn them into "ands."DESIGNING BETTER BUSINESS

Michael Mauboussin • Who he is: Chief Investment Strategist, Legg Mason • His most important innovation lesson: Breakthrough insight can come from applying lessons from nonobvious ﬁelds to your problem.DESIGNING BETTER BUSINESS

Rita McGrath • Who she is: Professor at Columbia Business School • Her most important innovation lesson: Your ﬁrst idea is wrong, so, as quickly as possible, implement a careful plan to learn which of your assumptions are ﬂawed.DESIGNING BETTER BUSINESS

Joseph Schumpeter • Who he is: Austrian economist • His most important innovation lesson: "The problem that is usually being visualized is how capitalism administers existing structures, whereas the relevant problem is how it creates and destroys them"; sometimes you have to destroy in order to create.DESIGNING BETTER BUSINESS

DESIGNING BETTER BUSINESSABOUT USCongregation Partners is an advisory ﬁrm that helps creativecompanies and industries leverage technological disruption to theiradvantage.Visit us at http://www.congregationpartners.com or contacttim@congregationpartners.com.

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Master Innovators

by Tim Sparke

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