LOCATION BASED ENTERTAINMENT

Slide 1: LOCATION BASED ENTERTAINMENT

Slide 2: WHY? • ‘Always on’ • Gaming more popular with wider population • Mobile games more popular with women • Airports, Streets, Festivals, any time you’re waiting, engagement opps • Rise of Social networking, increases relevance when your phone alerts you that a second-degree contact is within 50 feet.

Slide 3: HOW? • Proliferation of WiFi, GPS & WIMAX • Not restricted to desktop • Potentially fits into a bigger gaming universe (tamagochi-pc) Free your playfield and your ass will follow….

Slide 4: BONES IN MOTION • A lifestyle platform for mobile communities People are passionate about their active pursuits. They value personal guidance and comparison. Their mobile phones are always with them. • BiM extends the mobile phone beyond convenience to that of a motivational companion in fun, fitness, sports, health, and personal safety.

Slide 5: ULOCATE.COM • WHERE™ is a mobile app for finding people, places, and things. • Uses GPS to enable mobile widgets) such as local search, family/friend finder, maps & directions.

Slide 6: ADIDAS EYE-BALL • Built-in motion and sound sensors detect people in the radius, engaging them to interact via games and competitions. • Fans connect to the Ball using their mobiles, or view real-time information on football news, weather information and access exclusive content related to Adidas sponsored players and teams. • They can also test their speed skills by chasing a virtual onscreen soccer ball, or take part in a “cheer the loudest” type contest.

Slide 7: VODAFONE CUBE • Custom built, cube-shaped 4x4m interactive display • Users control 3D multiplayer games, video, live on-demand content or interactive product demonstrations with their phones

Slide 8: • Players experience background scenarios related to their real location and scan the area for opponents to take on. • Location-based scenarios that change with your real location • Multiplayer game: players close to one’s location can be challenged for ultimate fight • Location-based rankings: comparative scores by vicinity • Connect via bluetooth, if you’re losing run away!

Slide 9: Semapedia