12.30-1.00 Teaching Tips – Taking back to the team
Why are we here? To pass knowledge onto others
Helping your knowledge spread like wildfire NETVIBES DELICIOUS RSS YOUTUBE PODCASTS MESSAGE
Teaching’s the best way to develop your understanding of virtually anything If you don’t understand it, you won’t be able to explain it to others Remember you’re training others!!!
‘ what I hear I forget, what I see I remember, what I do, I understand’ Confucious Teaching Tips
Teaching Tips ‘ Give a man a fish and you feed him for a day; teach a man how to fish and you feed him for a lifetime.’
A quick reminder….
Have you ever been experienced ? Web 2.0
User-Contributed Value - Users make substantive contributions to enhance the overall value of a service
The Long Tail - Beating the sales of best-seller products by using Internet to sell a greater amount of low demand products
Network Effect - For users, the value of the network substantially increases with the addition of each new user
ADVANCED SOFTWARE - like AJAX which makes web pages feel more responsive so that the user doesn’t require page reloads
DEMOCRATIC APPROACH – users play an increasingly important role in how the web develops, from creating content to refining searching
SOCIAL NETWORKING – the integration of various ways users interact, such as chat, messaging, email, video, voice, virtual worlds opening up new avenues for social networking
Web 2.0 The Ingredients
BLOGS & NEWS FEEDS
Collectively store links with the team
Share relevant links
Monitor news patterns in your area
Creating RSS Feeds
Finding, Searching and Using Blogs
Content Creation & Sharing
Streaming Playing a file as it downloads, without having to wait for the download to finish. Downloading The file is copied from the Web server to your computer.
Three stages of the web’s development The Brand Model The Agency Model Consumer Benefit functional network FIND Faster, cheaper, easier… Classic marketing rules apply: PUSH display, POS, retail… Maximum relevance, impact, interruption content network PLAY social network SHARE Create, share, enjoy, discover Brands EXCLUDED Add value to conversations or get talked about Create currency that helps prompt conversations My content. My way. Now. Consumer in control. Shift to PULL BE the content Add value to content & content production
Mass Media My Media We Media
Social Networks & Media Consumption
Kate Modern: Digital product placement
Summary for Brands Long tail Creatively vocal consumers Value exchange Niche & personalised experience of products Enabling co-creation and involvement, opening up the brand Delivering tangible reward
Nearly there! Teaching Tips How to take back to the team!
Why do they need this info?
How will they benefit from it?
How can they make use of it in a practical way?
Explain the benefits
What motivates adults to learn? WIIFM
what do they want to know?
how much do they need to know?
what their interests are?
their age, style?
what keeps them awake at night?
How to motivate adults. Find out…..
KISS – Keep it Short and Simple
Do less, do it well
Use real-world examples
Strategies for taking back to the team
Find out peoples interests and focus on them.
Music = Last.fm, hypem.com
Photos = Flickr, Picasa
Video = Youtube, Stage6,
News = Marumushi, Guardian i
Comedy = Podcasts, Chortle
Going out = Facebook, UpComing
Think about how many people you’ll talk to about Last.fm
Write down the names of 5 people you’ll show netvibes to
Questions you’ll get….
What’s an RSS feed?
What’s Web 2.0 mean?
What’s a Blog?
What’s the value of Social Networks?
What’s a Podcast?
Can you fix my iPod?
Stay in touch & get back to me with what goes well & what doesn’t work.