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Digital Champions

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Published in: Business, Technology

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  • Transcript

    • 1. Options
      • Web 2 overview
      • Wiki’s Blogs, Maps & Social Networks
      • Productivity – RSS Feeds & create a Netvibes page
      • Delicious
      • Blog building
      • User Generated Content
      • Internet TV, Broadband and media Providers
      • Content Creation & Sharing
      • Picasa, Flickr, youtube, viddler, videojug, Last.fm
      • Social Networks and Episodic Entertainment
      • Teaching Tips
    • 2. Agenda
      • 9.30-10.30 Quick Recap & some teaching bits
      • 10.30-10.45 Internet & TV
      • 10.45-11.00 Tea
      • 11.00-12.00 Content Creation & Sharing
      • 12.00-12.30 Social Networks & Media Consumption
      • 12.30-1.00 Teaching Tips – Taking back to the team
    • 3. QUESTION
      • LEARN
      • IMMERSE
      • INSPIRE
      Why are we here? To pass knowledge onto others
    • 4. Helping your knowledge spread like wildfire NETVIBES DELICIOUS RSS YOUTUBE PODCASTS MESSAGE
    • 5. Teaching’s the best way to develop your understanding of virtually anything If you don’t understand it, you won’t be able to explain it to others Remember you’re training others!!!
    • 6. ‘ what I hear I forget, what I see I remember, what I do, I understand’ Confucious Teaching Tips
    • 7. Teaching Tips ‘ Give a man a fish and you feed him for a day; teach a man how to fish and you feed him for a lifetime.’
    • 8. A quick reminder….
    • 9. Have you ever been experienced ? Web 2.0
    • 10. Web 2.0
    • 11.
      • User-Contributed Value - Users make substantive contributions to enhance the overall value of a service
      • The Long Tail - Beating the sales of best-seller products by using Internet to sell a greater amount of low demand products
      • Network Effect - For users, the value of the network substantially increases with the addition of each new user
      Web 2.0
    • 12.
      • ADVANCED SOFTWARE - like AJAX which makes web pages feel more responsive so that the user doesn’t require page reloads
      • DEMOCRATIC APPROACH – users play an increasingly important role in how the web develops, from creating content to refining searching
      • SOCIAL NETWORKING – the integration of various ways users interact, such as chat, messaging, email, video, voice, virtual worlds opening up new avenues for social networking
      Web 2.0 The Ingredients
    • 13. NETVIBES
    • 14. BLOGS & NEWS FEEDS
    • 15. del.icio.us
      • Social Bookmarking
      • Collectively store links with the team
      • Share relevant links
      • Monitor news patterns in your area
    • 16. Put together
      • Creating RSS Feeds
      • Sharing Tabs
      • Finding, Searching and Using Blogs
    • 17. Content Creation & Sharing
    • 18. Streaming Playing a file as it downloads, without having to wait for the download to finish. Downloading The file is copied from the Web server to your computer.
    • 19. Attention Shift
    • 20. Three stages of the web’s development The Brand Model The Agency Model Consumer Benefit functional network FIND Faster, cheaper, easier… Classic marketing rules apply: PUSH display, POS, retail… Maximum relevance, impact, interruption content network PLAY social network SHARE Create, share, enjoy, discover Brands EXCLUDED Add value to conversations or get talked about Create currency that helps prompt conversations My content. My way. Now. Consumer in control. Shift to PULL BE the content Add value to content & content production
    • 21. Mass Media My Media We Media
    • 22. Social Networks & Media Consumption
    • 23. Kate Modern: Digital product placement
    • 24. Summary for Brands Long tail Creatively vocal consumers Value exchange Niche & personalised experience of products Enabling co-creation and involvement, opening up the brand Delivering tangible reward
    • 25. Nearly there! Teaching Tips How to take back to the team!
    • 26.
      • Why do they need this info?
      • How will they benefit from it?
      • How can they make use of it in a practical way?
      • Explain the benefits
      What motivates adults to learn? WIIFM
    • 27.
      • what do they want to know?
      • how much do they need to know?
      • what their interests are?
      • their age, style?
      • their needs?
      • what keeps them awake at night?
      How to motivate adults. Find out…..
    • 28.
      • KISS – Keep it Short and Simple
      • Do less, do it well
      • Use real-world examples
      Teaching Tips
    • 29. Strategies for taking back to the team
      • Find out peoples interests and focus on them.
      • Music = Last.fm, hypem.com
      • Photos = Flickr, Picasa
      • Video = Youtube, Stage6,
      • News = Marumushi, Guardian i
      • Comedy = Podcasts, Chortle
      • Going out = Facebook, UpComing
      • Think about how many people you’ll talk to about Last.fm
      • Write down the names of 5 people you’ll show netvibes to
    • 30. Questions you’ll get….
      • What’s an RSS feed?
      • What’s Web 2.0 mean?
      • What’s a Blog?
      • What’s the value of Social Networks?
      • What’s a Podcast?
      • Can you fix my iPod?
    • 31. Finally
      • THANKS!
      • Stay in touch & get back to me with what goes well & what doesn’t work.
      • What could we improve?