Assess your clients social business maturity level

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A quick form to assess your clients social media readiness.

A quick form to assess your clients social media readiness.

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  • 1. Assess Your Clients Social Business Maturity LevelFor each section, choose the statement that best describes your clients social business program. Give yourself 1 point if you choose“1,” 2 points if you choose “2,” and 3 points if you choose “3.” Add up your total score below to determine your social businessmaturity level.A. Program___  1. They are mostly experimenting with social media.___  2. Theyve launched long-term initiatives that are part of an overall social strategy.___  3. Social business permeates the enterprise — its transcended the marketing dept, & impacts Product, Support, R&D, etc.B. Leadership and Organizational Model___  1. They do not have a formalized Social Strategist role or organizational model.___  2. They’ve organized into a Hub and Spoke model with a formal Social Strategist role at the helm.___  3. Theyve evolved to a Multiple Hub and Spoke or Holistic model, and business units can deploy on their own with little guidance from the Hub.C. Processes and Policies___  1. They have not conducted internal audits or established processes or policies for governance.___  2. Theyve conducted internal audits and established processes and policies across the enterprise.___  3. Theyve created clear processes and workflow across cross-functional teams.D. Education___  1. There is no formal education program to train internal associates.___  2. Theyve launched an education program but its not rolled out to the entire company.___  3. They’ve formalized an ongoing education program that serves as a resource for all employees.E. Measurement___  1. They’ve tied our social media efforts back to engagement metrics, like number of clicks, fans, followers, RTs, check-ins, etc.___  2. They’ve tied our social media efforts back to social media analytics, like share of voice, resonation, word of mouth, etc.___  3. They’ve tied our social media efforts back to business metrics, like revenue, reputation, CSAT, etc.F. Technology___  1. They’ve invested in brand monitoring to listen to and develop understanding of our customers.___  2. Theyve invested in scalable technologies such as community platforms or social media management systems (SMMS).___ 3. Theyve invested in social integration with other digital touchpoints like the corporate website, kiosks, mobile devices, etc., across the entire customer lifecycle.Total score ____If they scored between 0 and 6 points, their program is at the Novice level.If they scored between 7 and 12 points, their program is at the Intermediate level.If they scored between 13-18 points, their program is at the Advanced level.Their Social Business Maturity Level_________________________________________timsparke@me.com @sparkey www.sparkelife.com