BrightRoll and Online Video Advertising

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An introduction to the world of online video advertising within the context of BrightRoll, the largest (and best)

An introduction to the world of online video advertising within the context of BrightRoll, the largest (and best)

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  • 1. Online Video Advertising
  • 2. SF-based Online Video Advertising Network
    Privately-held, venture-backed
    Runs high quality video ad campaigns for brand name advertisers on premium publishing content
    3rd Largest Video Property on the Web
  • 3. A Headstart for Tod & Dru
    2005 – Video-watching online picks up
    2006 – BrightRoll founded
    Launched first contextually-targeted video ad
    1,000+ publishers signed up in first 6 months
  • 4. Online Video is Hot
    The average person watches 182 online videos per month.
    More than 9 billion videos viewed this March in U.S.
    Video advertisements are showing up all over the Web in many innovative formats
  • 5. How Does it Work?
    From a Publisher’s Point of View
    Take Inventory - Write up a list of the space on your page available for ads
    Join a categorized Publisher Network
    Network Model: BR delivers relevant, custom ads to fit your content
    Exchange Model: Advertisers bid to place their video ads on your website
    Special: Remnant Inventory
  • 6. How Does it Work?
    From an Advertiser’s Point of View
    Check out comScore for the latest potential reach rankings
    Deliver Creative - Produce a video commercial and submit it to BrightRoll for conversion
    Set up ad campaign specs – Duration, Reach, Target Audience, Site List
    Use reporting from BrightRoll to optimize CPM (1k impressions), CPC (click-thru)
  • 7. Ad Serving and Tagging
    Millions of “tagged” ads are served to Internet users every day.
    Ad Server
    Data collected helps clients maximize the profitability of their ad campaign.
    Information includes: demographics, browsing history, even offline purchase behavior (VideoImpact).
    Ad
    Tracking Tag
  • 8. Online Ad Campaign Reports
    • Provides campaign reach, frequency and demographic composition
    • 9. Answers: How many and who did my campaign reach? How often?
  • Today’s Trends in Video
    Ubiquitous pre-roll, mid-roll ads
    Higher Interactivity
    Mobile, High-Speed Video
    Live Streaming
    Hyper-targeting combines contextual and demographic factors
  • 10. Today’s Trends in Video: Learn More
    NewTeeVee
    Beet.TV
    MEDIAmobz
    Mashable
    ReelSEO
  • 11. Thank you!
    Questions?