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BrightRoll and Online Video Advertising
BrightRoll and Online Video Advertising
BrightRoll and Online Video Advertising
BrightRoll and Online Video Advertising
BrightRoll and Online Video Advertising
BrightRoll and Online Video Advertising
BrightRoll and Online Video Advertising
BrightRoll and Online Video Advertising
BrightRoll and Online Video Advertising
BrightRoll and Online Video Advertising
BrightRoll and Online Video Advertising
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BrightRoll and Online Video Advertising

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An introduction to the world of online video advertising within the context of BrightRoll, the largest (and best)

An introduction to the world of online video advertising within the context of BrightRoll, the largest (and best)

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  • 1. Online Video Advertising<br />
  • 2. SF-based Online Video Advertising Network<br />Privately-held, venture-backed <br />Runs high quality video ad campaigns for brand name advertisers on premium publishing content<br />3rd Largest Video Property on the Web<br />
  • 3. A Headstart for Tod & Dru<br />2005 – Video-watching online picks up<br />2006 – BrightRoll founded<br />Launched first contextually-targeted video ad<br />1,000+ publishers signed up in first 6 months<br />
  • 4. Online Video is Hot<br />The average person watches 182 online videos per month.<br />More than 9 billion videos viewed this March in U.S.<br />Video advertisements are showing up all over the Web in many innovative formats<br />
  • 5. How Does it Work?<br />From a Publisher’s Point of View<br />Take Inventory - Write up a list of the space on your page available for ads<br />Join a categorized Publisher Network<br />Network Model: BR delivers relevant, custom ads to fit your content<br />Exchange Model: Advertisers bid to place their video ads on your website<br />Special: Remnant Inventory<br />
  • 6. How Does it Work?<br />From an Advertiser’s Point of View<br />Check out comScore for the latest potential reach rankings<br />Deliver Creative - Produce a video commercial and submit it to BrightRoll for conversion<br /> Set up ad campaign specs – Duration, Reach, Target Audience, Site List<br />Use reporting from BrightRoll to optimize CPM (1k impressions), CPC (click-thru) <br />
  • 7. Ad Serving and Tagging<br />Millions of “tagged” ads are served to Internet users every day. <br />Ad Server<br />Data collected helps clients maximize the profitability of their ad campaign. <br />Information includes: demographics, browsing history, even offline purchase behavior (VideoImpact). <br />Ad<br />Tracking Tag<br />
  • 8. Online Ad Campaign Reports<br /><ul><li>Provides campaign reach, frequency and demographic composition
  • 9. Answers: How many and who did my campaign reach? How often?</li></li></ul><li>Today’s Trends in Video<br />Ubiquitous pre-roll, mid-roll ads<br />Higher Interactivity<br />Mobile, High-Speed Video<br />Live Streaming <br />Hyper-targeting combines contextual and demographic factors<br />
  • 10. Today’s Trends in Video: Learn More<br />NewTeeVee<br />Beet.TV<br />MEDIAmobz<br />Mashable<br />ReelSEO<br />
  • 11. Thank you!<br />Questions?<br />

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