BrightRoll and Online Video Advertising

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An introduction to the world of online video advertising within the context of BrightRoll, the largest (and best)

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BrightRoll and Online Video Advertising

  1. 1. Online Video Advertising<br />
  2. 2. SF-based Online Video Advertising Network<br />Privately-held, venture-backed <br />Runs high quality video ad campaigns for brand name advertisers on premium publishing content<br />3rd Largest Video Property on the Web<br />
  3. 3. A Headstart for Tod & Dru<br />2005 – Video-watching online picks up<br />2006 – BrightRoll founded<br />Launched first contextually-targeted video ad<br />1,000+ publishers signed up in first 6 months<br />
  4. 4. Online Video is Hot<br />The average person watches 182 online videos per month.<br />More than 9 billion videos viewed this March in U.S.<br />Video advertisements are showing up all over the Web in many innovative formats<br />
  5. 5. How Does it Work?<br />From a Publisher’s Point of View<br />Take Inventory - Write up a list of the space on your page available for ads<br />Join a categorized Publisher Network<br />Network Model: BR delivers relevant, custom ads to fit your content<br />Exchange Model: Advertisers bid to place their video ads on your website<br />Special: Remnant Inventory<br />
  6. 6. How Does it Work?<br />From an Advertiser’s Point of View<br />Check out comScore for the latest potential reach rankings<br />Deliver Creative - Produce a video commercial and submit it to BrightRoll for conversion<br /> Set up ad campaign specs – Duration, Reach, Target Audience, Site List<br />Use reporting from BrightRoll to optimize CPM (1k impressions), CPC (click-thru) <br />
  7. 7. Ad Serving and Tagging<br />Millions of “tagged” ads are served to Internet users every day. <br />Ad Server<br />Data collected helps clients maximize the profitability of their ad campaign. <br />Information includes: demographics, browsing history, even offline purchase behavior (VideoImpact). <br />Ad<br />Tracking Tag<br />
  8. 8. Online Ad Campaign Reports<br /><ul><li>Provides campaign reach, frequency and demographic composition
  9. 9. Answers: How many and who did my campaign reach? How often?</li></li></ul><li>Today’s Trends in Video<br />Ubiquitous pre-roll, mid-roll ads<br />Higher Interactivity<br />Mobile, High-Speed Video<br />Live Streaming <br />Hyper-targeting combines contextual and demographic factors<br />
  10. 10. Today’s Trends in Video: Learn More<br />NewTeeVee<br />Beet.TV<br />MEDIAmobz<br />Mashable<br />ReelSEO<br />
  11. 11. Thank you!<br />Questions?<br />
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