University 2.0

University 2.0 University as Hollywood studio http://www.flickr.com/photos/retsoced/106084561/ Glasgow University

What does a Hollywood Studio and a University have in common ? http://www.flickr.com/photos/retsoced/106084561/

Choose A. They produce content B. They distribute content C. They are changing D. All of the above? http://www.flickr.com/photos/retsoced/106084561/

producedistributechanging D All of the above http://www.flickr.com/photos/retsoced/106084561/

What is a “In general terms a traditional traditional University can be described as an independent body which University? carries out research without agenda or bias, they also teach students” http://www.flickr.com/photos/nikost/1437499804/ University of Thessaly Campus

Graduates lack knowledge? “….there are also disturbing signs that many students who do earn degrees have not actually mastered the reading, writing and thinking skills we expect of college graduates. Over the past decade, literacy among college graduates has actually declined. Unacceptable numbers of college graduates enter the workforce without the skills employers say they need in an economy where, as the truism correctly holds, knowledge matters more than ever. “ http://www.ed.gov/about/bdscomm/list/hiedfuture/reports/0803-draft.pdf

knowledge matters more than ever Industry Product Knowledge Innovation Create Experience

Where did those graduates go to get knowledge? http://www.flickr.com/photos/47984368@N00/2226450645/

University http://www.flickr.com/photos/juanillooo/1231088474/

How does a University deliver knowledge (research & teaching) today? User/ E-Learning University New Platform Aggregation Community Contribution Model integrates user- and Model relies on user-generated community-content within a content and open distribution “walled” access environment platforms. Content Source Traditional University Content Hyper-syndication Model relies on professional, Model with secure, professional branded content within a “walled” content available online and on access environment; incumbents standard devices have legacy position Produced by Professionals Distribution and Proprietary Device Platforms Open Source: IBM Institute for Business Value (IBV) Modified by Chris Sparshott f or Education Sector.

How can a University deliver content today? User/ E-Learning University New Platform Aggregation Community Contribution Distance Free . Learning Knowledge Networks Content Blended Source Traditional Content Hyper-syndication University Podcasts Individual Labs Lectures Research Researcher Paper http:// w w w .sandbothe.n Produced by Clinics et/biography.htm l Professionals Distribution and Proprietary Device Platforms Open Source: IBM Institute for Business Value (IBV) Modified by Chris Sparshott f or Education Sector.

How is knowledge being delivered outside of academia today? New Platform Aggregation Where is this happening? .

Why is this important ?

Access to knowledge is becoming free

Universities need to innovate to compete Innovation “Introduction of a new idea into the marketplace in the form of a new product or service, or an improvement in http://www.flickr.com/photos/bazik/395792175/ organization or process.”

How can Universities innovate with a new aggregation platform?

Web 2.0 Content Strategy • Research/ ers • Students

Open access to published and work in progress research

Video all lectures and seminars, build podcasts, Blog and video blog everything, open discussions with the “outside”, build University wikis, encourage lecturer and student ad-hoc content creation, open access delivery system, Share with all

Three Problems Ownership Social Trust Networking

Ownership Ownership The University owns their researcher’s and student’s content but shares the success of any published content with ALL contributors

Social Networking Which Tools and what do they deliver? Functional capabilities, Security, QoS, SaaS Extensible, Open Standards

Trust Trust of Individuals, Departments, Institutions, Publications, Quality of Research, Bias and Results

In time the de-facto delivery mechanism will be a Metaverse

What about the Wikinomics? http://www.flickr.com/photos/95773044@N00/1479677023/

Revver’s business Model? http://www.revver.com/video/761008/neutral-buoyancy-and-the-duck/

Who are we / will we be dealing with? 35% of all teen girls blog 54% of wired girls post photos online 19% of boys have posted videos 39% share their own artistic creations online 26% of teens remix content 27% of teens maintain a personal webpage 28% of teens have created their own blog 33% of teens create or work on webpages or blogs for others http://www.pewinternet.org/pdfs/PIP_Teens_Social_Media_Final.pdf http://www.flickr.com/photos/14692968@N00/1351463530/

Make participation and social media pay

Currently students get paid for content by content aggregators Content Aggregator University Learning Publish Student Internet

The University becomes a content aggregator The Universities pay Students for content. Advertiser University / Content Learning Publish Aggregator Publish Student Internet

The Universities pay external contributors to research Grant University University Researcher Publish Internet Contributor

New platform aggregation a future for the Education Sector User/ Walled Communities New Platform Community Contribution Aggregation Model integrates user- and Model relies on user- community-content within a generated content and “walled” access environment open distribution platforms. Content Source Traditional Media Content Hyper-syndication Model relies on professional, Model with secure, professional branded content within a “walled” content available online and on access environment; incumbents standard devices have legacy position Produced by Professionals Distribution and Proprietary Device Platforms Open Source: IBM Institute for Business Value (IBV) Modified by Chris Sparshott f or University Sector.

Universities are just like Hollywood studios, having to change their content creation and content distribution business model to remain relevant in a Web 2.0 world. W hat do you think ?

Can I help? Chris Sparshott (Sparkbouy) chris@chrissparshott.com Portfolio http://www.slideshare.net/sparkbouy/slideshows Blog http://chrissparshott.com IBM chris_sparshott@nz.ibm.com

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University 2.0

by Chris Sparshott on Apr 01, 2008

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