http://www.flickr.com/photos/juanillooo/123108847
Universities:
Social
Networking
Today and Tomorrow

http://flickr.com/photos/generated/416810/
Social
Networking

Agenda
• Things Change
• Social Networking and Web 2.0
• Problems and Solutions
• The Future is almost here
• University as Hollywood studio
• In Conclusion

Things change?
http://www.flickr.com/photos/riverwatcher09/1833276063/

The machine is Us/ing Us?
• The Machine is Us/ing Us?
• http://www.youtube.com/watch?
v=6gmP4nk0EOE

With whom do you want to work?
Affable
Lovable Fool Lovable Star
Jerk
Incompetent Jerk Competent Jerk
Fool Competent
Competent Jerks, Lovab le Fools, and the Formation of Social Networks – Casciaro, Lobo, Harvard Business Review 2005

How do you find more ‘Lovable Stars’?
Affable
Lovable Fool Lovable Star
Jerk
Incompetent Jerk Competent Jerk
Fool Competent
Competent Jerks, Lovab le Fools, and the Formation of Social Networks – Casciaro, Lobo, Harvard Business Review 2005

Frequent emails
Infrequent emails, IM
Social Networking
You
Jim Susan Chris
Mary
Roberto
Friends
Jim’s Your
manager manager
Helen
Co-Workers John
Colleagues in your country Akira
Colleagues around the world
Peter
Other people around the world

Web 2.0
{web two-ohh}
A network of data and people

IBM Lotus Collaboration Strategy
Web As A Platform (SaaS)
Rich Clients Browser Portal Mobile Content Task Specific
Feeds Applications
Interaction and client services (online or offline)
On Premise and/or
Collaboration & Communications Applications &
Content Management & Social Software Integration
Business process Information

Web Content Google
RSS
TWITTER
Blogs, Wikis, Int / Ext VirtualWorlds
Teamspace Flickr Records Corporate
Systems E-Learning
Mashups
Widgets Instant Messaging
SlideShare
Social Networks,
Web conferencing Facebook, Bebo, SecondLife Revver – Current
MySpace
Telephony
Podcasting
University
Educators / Researchers Students
RSS Browser Mobile PDA Portal

RSS
Blogs, Wikis, Int / Ext
forums
Widgets
Instant
Messaging
Web
conferencing
Telephony
Podcasting
University
Educators / Researchers Students
RSS Browser Mobile PDA Portal

Lotus Sametime

Lotus Sametime

Lotus Sametime

Lotus Sametime UnyteTM - Web Conferencing Service
…easy to access, easy to use, easy to integrate
Web conferencing service
www.ibm.com/software/lotus/products/sametime/unyte/

Lotus Sametime

Blogs, RSS
Wikis,forums Int / Ext
Teamspace Corporate
Mashups Systems
Widgets
Social Networks,
Facebook, Bebo,
MySpace
Podcasting
University
Educators Students
RSS Browser Mobile PDA Portal

Lotus Connections

Atlas

Lotus Connections

Web Content
RSS
Blogs, Wikis, Int / Ext
Teamspace Records
Instant Messaging
Podcasting
University
Educators / Researchers Students
RSS Browser Mobile PDA Portal

•http://
www.nytimes.com/
2007/02/21/education/
21wikipedia.html?
_r=1&ex=1174622400&
en=4a6d488fe3415799
&ei=5070&oref=slogin

Lotus Quickr

Lotus Quickr

Lotus Quickr

Lotus Quickr

Web Content
RSS
Int / Ext
Flickr
Mashups
University
Educators / Researchers Students
RSS Browser Mobile PDA Portal

Art History with Flickr
•http://flickr.com/photos/ha112/901660/

Web Content
RSS
TWITTER
Blogs, Wikis, Int / Ext
Teamspace Flickr Records Corporate
Systems
Mashups
Widgets Instant Messaging
SlideShare
Social Networks,
Facebook, Bebo,
MySpace
Podcasting
University
Educators / Researchers Students
RSS Browser Mobile PDA Portal

Lotus Mashups

Mashup Usage is Growing Rapidly
Adoption Trend Mashup Growth
Programmableweb.com statistics (December 2007)
Mashup Mashups/Day: 3.19
Total Mashups Listed: > 2500
Market Presence & Visibility
Web 2.0
am
rs
Source: http://www.programmableweb.com/mashups
tre
op te
s
Main
22% of organizations surveyed are
y Ad
using mashups now and 42% plan to
Earl
use within two years (Economist Intelligence Unit
Survey, January 2007)
2 years
Time

Lotus Mashups

IBM Web 2.0 University References
Sorry - Confidential

Web Content
RSS Google
Blogs, Wikis, Int / Ext
VirtualWorlds
Teamspace
E-Learning
Widgets
SlideShare
Social Networks,
Web conferencing Facebook, Bebo, SecondLife
MySpace
Telephony
Podcasting
University
Educators / Researchers Students
RSS Browser Mobile PDA Portal

Virtual Worlds

IBM in SecondLife

Metaverse

Academia and
Metaverse?
http://www-304.ibm.com/
jct09002c/university/scholars/
academicinitiative/
http://www.youtube.com/
watch?v=XfzR_I9N15k

Innov8

Web 3.0
 At the Seoul Digital Forum in May 2007, Eric Schmidt, CEO of Google,
was asked to define Web 2.0 and Web 3.0.
 He responded:
 “Web 2.0 is a marketing term, and I think you've just invented Web 3.0.
but if I were to guess what Web 3.0 is, I would tell you that it's a different
way of building applications... My prediction would be that Web 3.0 will
ultimately be seen as applications which are pieced together. There are a
number of characteristics: the applications are relatively small, the data is
in the cloud, the applications can run on any device, PC or mobile phone,
the applications are very fast and they're very customizable. Furthermore,
the applications are distributed virally: literally by social networks, by
email. You won't go to the store and purchase them... That's a very
different application model than we've ever seen in computing.”

Media Industry Business Models
Four Business Models 2006—2010
User/ Walled Communities New Platform Aggregation
Community (Current TV) (Revver, Heavy & SL)
Contribution
Model integrates user- and Model relies on user-generated
community-content within a content and open distribution
“walled” access environment platforms; most disruptive for
media industry
Content
Source Traditional Media Content Hyper-syndication
(SKY TV) (Fox)
Model relies on professional, Model with secure, professional
branded content within a “walled” content available online and on
access environment; incumbents
Produced by have legacy position standard devices
Professionals
Distribution and
Proprietary Device Platforms Open
Source: IBM Institute for Business Value (IBV)

Universities as Hollywood studios?
“content is content is content”
Four Business Models 2006—2010
User/ Walled Communities New Platform Aggregation
Community (Distance Learning) (Not happening???)
Contribution
Model integrates user- and Model relies on user-generated
community-content within a content and open distribution
“walled” access environment platforms.
Content
Source Traditional Media Content Hyper-syndication
(Lecture theatre) (Podcasts – research papers,
via website)
Model relies on professional,
branded content within a “walled”
access environment; incumbents Model with secure, professional
Produced by have legacy position content available online and on
Professionals standard devices
Distribution and
Proprietary Device Platforms Open
Source: IBM Institute for Business Value (IBV) Modified by Chris Sparshott f or University Sector.

The Future Business Model –
Students get paid for content by
distributors?
University
Learning
Internet Student

The Future Business Model – The
Universities pay Students for
content?
University
Learning
Internet Student

Do things change?
http://www.flickr.com/photos/riverwatcher09/1833276063/

Where to next?

Conclusion
Your students have changed
Your industry has change
Your turn….
http://www.flickr.com/photos/5ubxtanc3/40997434/

Can I help?
Chris Sparshott
(Sparkbouy)
chris@chrissparshott.com
Portfolio
http://www.slideshare.net/sparkbouy/slideshows
Blog
http://chrissparshott.com
IBM
chris_sparshott@nz.ibm.com

Credits
• Michael Wesch: Assistant Professor of
Cultural Anthropology, Kansas State
University.
• Karl Fisch: Director of Technology for
Arapahoe High School in Centennial,
Colorado.
• Ed Yourdon: CEO of NODRUOY Inc.
New York State.