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Universities and Social Networking

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A presentation given to a collection of Universities, includes IBM collaboration tools and how they fit in with this industry.

A presentation given to a collection of Universities, includes IBM collaboration tools and how they fit in with this industry.

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Universities and Social Networking Universities and Social Networking Presentation Transcript

  • http://www.flickr.com/photos/juanillooo/123108847 Universities: Social Networking Today and Tomorrow
  • http://flickr.com/photos/generated/416810/ Social Networking
  • Agenda • Things Change • Social Networking and Web 2.0 • Problems and Solutions • The Future is almost here • University as Hollywood studio • In Conclusion
  • Things change? http://www.flickr.com/photos/riverwatcher09/1833276063/
  • The machine is Us/ing Us? • The Machine is Us/ing Us? • http://www.youtube.com/watch? v=6gmP4nk0EOE
  • With whom do you want to work? Affable Lovable Fool Lovable Star Jerk Incompetent Jerk Competent Jerk Fool Competent Competent Jerks, Lovab le Fools, and the Formation of Social Networks – Casciaro, Lobo, Harvard Business Review 2005
  • How do you find more ‘Lovable Stars’? Affable Lovable Fool Lovable Star Jerk Incompetent Jerk Competent Jerk Fool Competent Competent Jerks, Lovab le Fools, and the Formation of Social Networks – Casciaro, Lobo, Harvard Business Review 2005
  • Frequent emails Infrequent emails, IM Social Networking You Jim Susan Chris Mary Roberto Friends Jim’s Your manager manager Helen Co-Workers John Colleagues in your country Akira Colleagues around the world Peter Other people around the world
  • Web 2.0 {web two-ohh} A network of data and people
  • IBM Lotus Collaboration Strategy Web As A Platform (SaaS) Rich Clients Browser Portal Mobile Content Task Specific Feeds Applications Interaction and client services (online or offline) On Premise and/or Collaboration & Communications Applications & Content Management & Social Software Integration Business process Information
  • Web Content Google RSS TWITTER Blogs, Wikis, Int / Ext VirtualWorlds Teamspace Flickr Records Corporate Systems E-Learning Mashups Widgets Instant Messaging SlideShare Social Networks, Web conferencing Facebook, Bebo, SecondLife Revver – Current MySpace Telephony Podcasting University Educators / Researchers Students RSS Browser Mobile PDA Portal
  • RSS Blogs, Wikis, Int / Ext forums Widgets Instant Messaging Web conferencing Telephony Podcasting University Educators / Researchers Students RSS Browser Mobile PDA Portal
  • Lotus Sametime
  • Lotus Sametime
  • Lotus Sametime
  • Lotus Sametime UnyteTM - Web Conferencing Service …easy to access, easy to use, easy to integrate Web conferencing service www.ibm.com/software/lotus/products/sametime/unyte/
  • Lotus Sametime
  • Blogs, RSS Wikis,forums Int / Ext Teamspace Corporate Mashups Systems Widgets Social Networks, Facebook, Bebo, MySpace Podcasting University Educators Students RSS Browser Mobile PDA Portal
  • Lotus Connections
  • Atlas
  • Lotus Connections
  • Web Content RSS Blogs, Wikis, Int / Ext Teamspace Records Instant Messaging Podcasting University Educators / Researchers Students RSS Browser Mobile PDA Portal
  • •http:// www.nytimes.com/ 2007/02/21/education/ 21wikipedia.html? _r=1&ex=1174622400& en=4a6d488fe3415799 &ei=5070&oref=slogin
  • Lotus Quickr
  • Lotus Quickr
  • Lotus Quickr
  • Lotus Quickr
  • Web Content RSS Int / Ext Flickr Mashups University Educators / Researchers Students RSS Browser Mobile PDA Portal
  • Art History with Flickr •http://flickr.com/photos/ha112/901660/
  • Web Content RSS TWITTER Blogs, Wikis, Int / Ext Teamspace Flickr Records Corporate Systems Mashups Widgets Instant Messaging SlideShare Social Networks, Facebook, Bebo, MySpace Podcasting University Educators / Researchers Students RSS Browser Mobile PDA Portal
  • Lotus Mashups
  • Mashup Usage is Growing Rapidly Adoption Trend Mashup Growth Programmableweb.com statistics (December 2007) Mashup Mashups/Day: 3.19 Total Mashups Listed: > 2500 Market Presence & Visibility Web 2.0 am rs Source: http://www.programmableweb.com/mashups tre op te s Main 22% of organizations surveyed are y Ad using mashups now and 42% plan to Earl use within two years (Economist Intelligence Unit Survey, January 2007) 2 years Time
  • Lotus Mashups
  • IBM Web 2.0 University References Sorry - Confidential
  • Web Content RSS Google Blogs, Wikis, Int / Ext VirtualWorlds Teamspace E-Learning Widgets SlideShare Social Networks, Web conferencing Facebook, Bebo, SecondLife MySpace Telephony Podcasting University Educators / Researchers Students RSS Browser Mobile PDA Portal
  • Virtual Worlds
  • IBM in SecondLife
  • Metaverse
  • Academia and Metaverse? http://www-304.ibm.com/ jct09002c/university/scholars/ academicinitiative/ http://www.youtube.com/ watch?v=XfzR_I9N15k
  • Innov8
  • Web 3.0  At the Seoul Digital Forum in May 2007, Eric Schmidt, CEO of Google, was asked to define Web 2.0 and Web 3.0.  He responded:  “Web 2.0 is a marketing term, and I think you've just invented Web 3.0. but if I were to guess what Web 3.0 is, I would tell you that it's a different way of building applications... My prediction would be that Web 3.0 will ultimately be seen as applications which are pieced together. There are a number of characteristics: the applications are relatively small, the data is in the cloud, the applications can run on any device, PC or mobile phone, the applications are very fast and they're very customizable. Furthermore, the applications are distributed virally: literally by social networks, by email. You won't go to the store and purchase them... That's a very different application model than we've ever seen in computing.”
  • Media Industry Business Models Four Business Models 2006—2010 User/ Walled Communities New Platform Aggregation Community (Current TV) (Revver, Heavy & SL) Contribution Model integrates user- and Model relies on user-generated community-content within a content and open distribution “walled” access environment platforms; most disruptive for media industry Content Source Traditional Media Content Hyper-syndication (SKY TV) (Fox) Model relies on professional, Model with secure, professional branded content within a “walled” content available online and on access environment; incumbents Produced by have legacy position standard devices Professionals Distribution and Proprietary Device Platforms Open Source: IBM Institute for Business Value (IBV)
  • Universities as Hollywood studios? “content is content is content” Four Business Models 2006—2010 User/ Walled Communities New Platform Aggregation Community (Distance Learning) (Not happening???) Contribution Model integrates user- and Model relies on user-generated community-content within a content and open distribution “walled” access environment platforms. Content Source Traditional Media Content Hyper-syndication (Lecture theatre) (Podcasts – research papers, via website) Model relies on professional, branded content within a “walled” access environment; incumbents Model with secure, professional Produced by have legacy position content available online and on Professionals standard devices Distribution and Proprietary Device Platforms Open Source: IBM Institute for Business Value (IBV) Modified by Chris Sparshott f or University Sector.
  • The Future Business Model – Students get paid for content by distributors? University Learning Internet Student
  • The Future Business Model – The Universities pay Students for content? University Learning Internet Student
  • Do things change? http://www.flickr.com/photos/riverwatcher09/1833276063/
  • Where to next?
  • Conclusion Your students have changed Your industry has change Your turn…. http://www.flickr.com/photos/5ubxtanc3/40997434/
  • Can I help? Chris Sparshott (Sparkbouy) chris@chrissparshott.com Portfolio http://www.slideshare.net/sparkbouy/slideshows Blog http://chrissparshott.com IBM chris_sparshott@nz.ibm.com
  • Credits • Michael Wesch: Assistant Professor of Cultural Anthropology, Kansas State University. • Karl Fisch: Director of Technology for Arapahoe High School in Centennial, Colorado. • Ed Yourdon: CEO of NODRUOY Inc. New York State.