Twitter and the
Telecommunications
Industry
http://www.flickr.com/photos/theboyds/2191804734/

Somebody please
tell me what it is!?

stuff

Lets keep it simple, twitter is…
1.
2.
One One
3.
One
Many

Is that it!?
http://www.flickr.com/photos/deathandgravity/2202873187/

NO, the proof of the pudding is in the tasting
http://www.flickr.com/photos/paulomauricio/384552488/

For some, twitter
is…
stupid waste madness pointless nerd geek
time email ineffective zero value fad
fashion ego rubbish lost

To others, twitter is…
Questions followers clients evolve blackberry IM
browser RSS public texting private thoughts
activities assistance 140 characters crowd
advertising publishing blogging community air
leadership iPhone participation emotion mobile
connect share involve relationships together
googletalk innovation creative ideas answers
anthropology alerts reactions manners team
contacts wikinomics

Video
http://www.youtube.com/ watch?v=ddO9idmax0o

http://www.flickr.com/photos/bazzler/100253655/
How do I use it
To promote my Blog
keep contact with distant friends
Advertise my innovation
Generate reputation
Develop collaboration network
Gain knowledge
Experience new ideas
Challenge my thinking
Build my personal brand
Create new ideas based on
interactions
Develop skills in Social Media promote contact advertise
reputation knowledge skills
challenge brand ideas

What is the value of twitter
Large numbers of
community members
Community interactions
Free to access
membersinteractsFree
http://www.flickr.com/photos/bloke_with_camera/385867431/

Spot the difference
Who is texting and
who is using twitter?
http://www.flickr.com/photos/miss-art/2255689527/
http://www.flickr.com/photos/mureena/2230835059/

Who cares?
They are interacting

How do you interact?
http://www.flickr.com/photos/thomashawk/419109430/

What is the future of twitter?

and

Twit-co
Merging of all phone number(s), twitter
accounts, email, IM, blog, website, real
name, address and payment details into a
single customer record
Integrate Twitter and Telco networks
including archive of all text messages
Making all text based interactions free by
applying analytics to all text based
interactions and present one advertising
message for every 100 text messages sent
or received.
MergingIntegrateadvertising

Zyb-co?
Vodafone acquires
ZYB for $49M
http://gigaom.com/2008/05/16/vodafone-buys-zyb-for-49m/

Can I help?
Chris Sparshott
(Sparkbouy)
chris@chrissparshott.com
Portfolio
http://www.slideshare.net/sparkbouy/slideshows
Blog
http://chrissparshot.com
IBM
chris_sparshott@nz.ibm.com