Session 1 Social Software Introduction

Social Software Discussion Chris Sparshott IBM Software Group

• Introductions • Purpose of meeting • Social software overview – Change • IBM Solutions – Lotus Connections – LotusLive • Next Steps

The world has changed

Inter-connected

Inter-dependent

Inter-dependent 1,250 New Zealanders are losing their job every week. Peter Conway Secretary of the New Zealand Council of Trade Unions Stock market Jobless

Inter-dependent State Department officials earlier urged Twitter to delay scheduled maintenance work to avoid interrupting its service in Iran. Twitter ? YouTube Iranian Student Shot

The world has changed Every interaction has an effect The number of interactions is increasing

What is Social Software ? http://flickr.com/photos/deanspic/2371901531/

Social software is normally defined as a range of Web- dependent tools that allow interaction and information sharing amongst users. This computer-mediated communication has become very popular with social sites like MySpace and Facebook, media sites like Flickr and YouTube, and commercial sites like Amazon and eBay. Many of these applications share characteristics like interoperability, service oriented design and the ability to easily upload information and media. http://en.wikipedia.org/wiki/Social_software

Employees need ... People Places Things “I need someone to “We need a “I need to find explain this to me” place to information” collaborate” Tacit Context Explicit

What is a Social Network? A social network is a network of people. But it is not about the people themselves, which solutions like expertise location focus on; it’s about relationships. The value is in the relationship or tie “between” people – and the reciprocal activity of giving and receiving:

The benefits of Networking are significant to the Individual as well as the Organization For Individuals, it’s about: For Organizations, it’s about: • Being and staying “in the loop” • Improving the productivity of knowledge workers – since their • Being “top of mind” for special work is highly collaborative and projects, interesting work: social Statistics show that more than 70 • Getting everyone involved in percent of jobs are found and filled innovation through collaboration through networking • Making everyone’s talent accessible • Increased visibility, efficiency and to the organization productivity • Improving efficiency by leveraging • Improved opportunities to the expertise of everyone contribute • Improved social capital • Being efficient by tapping into other’s expertise as mentors or • Creates a dynamic environment consultants that will provide sustainable business advantage through • Innovation through brainstorming employee satisfaction and retention and collaboration

Common criticisms include: I don't have the time Sharing is a lot of work It doesn't make sense in my role I'm at clients all the My work is time anyway confidential I don't want people The tools are too to bug me complicated http://flickr.com/photos/notjake13/2512978292/

Common praises include: I find information quickly It gives me a sense of community It helps me find experts It provides some serendipity It expands my network I can learn from others http://flickr.com/photos/26601279@N04/2496173491/

Organisations need social software to... Be simple for employees to access and use. Offer the security required by corporate guidelines. Provide quick and accurate search capabilities. Seemlessly integrate into employee workflow.

What's available ? http://flickr.com/photos/beatdrifter/260132788/

What's available ? Lotus Connections (on-premise) Homepage Provides you with a consolidated, drag & drop customizable view Communities Create, find, join, and work with communities of people who share a common interest Blogs Use a weblog to capture unstructured knowledge Bookmarks Save, organize and share bookmarks; discover others with similar interests & expertise Wikis (coming in Q309) Create wiki spaces for individuals, groups, and communities to coauthor pages. Profiles Quickly find expertise by searching across your organization using keywords Files Upload and share any type of file with colleagues and communities. Activities Organize your work, plan next steps, and easily tap your professional network http://flickr.com/photos/beatdrifter/260132788/

w3 Role www LC Activities Shared Tasks Basecamp LC Profiles Profiles LinkedIn / Facebook LC Blogs Blogging WordPress LC File Share File Sharing Bluehouse, Dropbox LC Bookmarks Social Bookmarking Del.icio.us LC Communities Communities NING LC Wiki Wiki Wikipedia … … …

What's available ? LotusLive (SaaS) Profiles Quickly find expertise by searching across your organization using keywords Files Upload and share any type of file with colleagues and communities. Activities Organize your work, plan next steps, and easily tap your professional network Blogs (2010) Use a weblog to capture unstructured knowledge http://flickr.com/photos/beatdrifter/260132788/

Impact of Social Collaboration at IBM IBM social software benefits acknowledged by % of survey respondents Improved customer satisfaction 42% Increased sales 60% Increased sense of belonging 65% Improved personal reputation 65% Increased productivity 74% Reused assets 77% Shared know ledge w ith others 84% Accessed experts quicker 84% Increased skills 87% 0% 20% 40% 60% 80% 100% *Source: IBM Community of Practice Business Impact Survey 2007 completed by approximately 2,300 respondents.

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Session 1 Social Software Introduction

by Chris Sparshott on Dec 09, 2009

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