Social Media Implementation Plan

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A really brief overview of a social marketing tools to use and how for the novice. It is a start guide for a seller working at an education provider. I thought I would pull something together to …

A really brief overview of a social marketing tools to use and how for the novice. It is a start guide for a seller working at an education provider. I thought I would pull something together to give the seller somewhere to start. Makes me wonder if companies would pay for these types of consulting services - thoughts?

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  • 1. Social Media for Clifton’s Rough & Ready draft Chris Sparshott http://w w w .f lickr.com/photos/nostri-imago/3497408085/
  • 2. Agenda • Step 1: Social Media Accounts • Step 2: Deploy Content • Step 3: Identify Community • Step 4: Manage community – opportunity identification • Step 5: Bring on-line presence together • Step 6: Grow business, stats etc Chris Sparshott
  • 3. Step 1: Create Social Networking Accounts • Twitter and Monitter.com • Linkedin, for all your sellers • Slideshare, content distribution • Meeting aggregation sites, free advertising Chris Sparshott
  • 4. http://monitter.com/ Chris Sparshott
  • 5. Keyword: Cliftons Chris Sparshott
  • 6. What are people saying about “Cliftons”? 4 relevant tweets Chris Sparshott
  • 7. Identify a supporter / reseller? Chris Sparshott
  • 8. Follow Chris Sparshott
  • 9. Learn about them Chris Sparshott
  • 10. Assess the supporter to see if they can support you more e.g. advertise courses on their web site e.g. Affiliate Chris Sparshott
  • 11. Interact Chris Sparshott
  • 12. Ask question Get response Engage Chris Sparshott
  • 13. Re-Tweet (RT) and support the persons message Chris Sparshott
  • 14. RSS Feed Chris Sparshott
  • 15. click Chris Sparshott
  • 16. Copy url Chris Sparshott
  • 17. Add new feed Paste URL and click on “ok” Chris Sparshott
  • 18. See all Tweets with the keyword Cliftons automatically in your RSS feed reader Chris Sparshott
  • 19. What about the local New Zealand market? Chris Sparshott
  • 20. 2 1 Chris Sparshott
  • 21. Assessment 1. No mention of Cliftons in Auckland today 2. Potential to identify opportunities for Clifton’s training rooms 3. Potential to identify supporters, recommenders, partners and resellers 4. Potential to grow Chris Sparshott
  • 22. If you want more….let me know • Step 1: Social Media Accounts • Step 2: Deploy Content • Step 3: Identify Community • Step 4: Manage community – opportunity identification • Step 5: Bring on-line presence together • Step 6: Grow business, stats etc Chris Sparshott
  • 23. Chris Sparshott sparkbouy@gmail.com Chris Sparshott