Social Media for Clifton’s
Rough & Ready draft
Chris Sparshott
http://w w w .f lickr.com/photos/nostri-imago/3497408085/

Agenda
• Step 1: Social Media Accounts
• Step 2: Deploy Content
• Step 3: Identify Community
• Step 4: Manage community – opportunity
identification
• Step 5: Bring on-line presence together
• Step 6: Grow business, stats etc
Chris Sparshott

Step 1: Create Social Networking Accounts
• Twitter and Monitter.com
• Linkedin, for all your sellers
• Slideshare, content distribution
• Meeting aggregation sites, free
advertising
Chris Sparshott

http://monitter.com/
Chris Sparshott

Keyword: Cliftons
Chris Sparshott

What are people
saying about
“Cliftons”?
4 relevant tweets
Chris Sparshott

Identify a supporter / reseller?
Chris Sparshott

Follow
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Learn about them
Chris Sparshott

Assess the supporter to see if they can
support you more e.g. advertise
courses on their web site e.g. Affiliate
Chris Sparshott

Interact
Chris Sparshott

Ask
question
Get
response
Engage
Chris Sparshott

Re-Tweet (RT) and support the persons
message
Chris Sparshott

RSS Feed
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click
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Copy url
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Add new feed
Paste URL and
click on “ok”
Chris Sparshott

See all Tweets with the keyword Cliftons
automatically in your RSS feed reader
Chris Sparshott

What about the local
New Zealand market?
Chris Sparshott

2
1
Chris Sparshott

Assessment
1. No mention of Cliftons in Auckland
today
2. Potential to identify opportunities for
Clifton’s training rooms
3. Potential to identify supporters,
recommenders, partners and resellers
4. Potential to grow
Chris Sparshott

If you want more….let me know
• Step 1: Social Media Accounts
• Step 2: Deploy Content
• Step 3: Identify Community
• Step 4: Manage community – opportunity
identification
• Step 5: Bring on-line presence together
• Step 6: Grow business, stats etc
Chris Sparshott

Chris Sparshott
sparkbouy@gmail.com
Chris Sparshott