Social Media for Clifton’s




                                                        Rough & Ready draft
               ...
Agenda
• Step 1: Social Media Accounts
• Step 2: Deploy Content
• Step 3: Identify Community
• Step 4: Manage community – ...
Step 1: Create Social Networking Accounts

•   Twitter and Monitter.com
•   Linkedin, for all your sellers
•   Slideshare,...
http://monitter.com/




      Chris Sparshott
Keyword: Cliftons




      Chris Sparshott
What are people
                  saying about
                  “Cliftons”?


                  4 relevant tweets




Chr...
Identify a supporter / reseller?




             Chris Sparshott
Follow
Chris Sparshott
Learn about them
     Chris Sparshott
Assess the supporter to see if they can
   support you more e.g. advertise
 courses on their web site e.g. Affiliate




 ...
Interact
 Chris Sparshott
Ask
                question



Get
response

           Engage
            Chris Sparshott
Re-Tweet (RT) and support the persons
              message
               Chris Sparshott
RSS Feed




  Chris Sparshott
click




        Chris Sparshott
Copy url




    Chris Sparshott
Add new feed




 Paste URL and
 click on “ok”
 Chris Sparshott
See all Tweets with the keyword Cliftons
 automatically in your RSS feed reader




                 Chris Sparshott
What about the local
New Zealand market?




       Chris Sparshott
2
1




    Chris Sparshott
Assessment
1. No mention of Cliftons in Auckland
   today
2. Potential to identify opportunities for
   Clifton’s training...
If you want more….let me know
• Step 1: Social Media Accounts
• Step 2: Deploy Content
• Step 3: Identify Community
• Step...
Chris Sparshott

sparkbouy@gmail.com




      Chris Sparshott
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Social Media Implementation Plan

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A really brief overview of a social marketing tools to use and how for the novice. It is a start guide for a seller working at an education provider. I thought I would pull something together to give the seller somewhere to start. Makes me wonder if companies would pay for these types of consulting services - thoughts?

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Social Media Implementation Plan

  1. 1. Social Media for Clifton’s Rough & Ready draft Chris Sparshott http://w w w .f lickr.com/photos/nostri-imago/3497408085/
  2. 2. Agenda • Step 1: Social Media Accounts • Step 2: Deploy Content • Step 3: Identify Community • Step 4: Manage community – opportunity identification • Step 5: Bring on-line presence together • Step 6: Grow business, stats etc Chris Sparshott
  3. 3. Step 1: Create Social Networking Accounts • Twitter and Monitter.com • Linkedin, for all your sellers • Slideshare, content distribution • Meeting aggregation sites, free advertising Chris Sparshott
  4. 4. http://monitter.com/ Chris Sparshott
  5. 5. Keyword: Cliftons Chris Sparshott
  6. 6. What are people saying about “Cliftons”? 4 relevant tweets Chris Sparshott
  7. 7. Identify a supporter / reseller? Chris Sparshott
  8. 8. Follow Chris Sparshott
  9. 9. Learn about them Chris Sparshott
  10. 10. Assess the supporter to see if they can support you more e.g. advertise courses on their web site e.g. Affiliate Chris Sparshott
  11. 11. Interact Chris Sparshott
  12. 12. Ask question Get response Engage Chris Sparshott
  13. 13. Re-Tweet (RT) and support the persons message Chris Sparshott
  14. 14. RSS Feed Chris Sparshott
  15. 15. click Chris Sparshott
  16. 16. Copy url Chris Sparshott
  17. 17. Add new feed Paste URL and click on “ok” Chris Sparshott
  18. 18. See all Tweets with the keyword Cliftons automatically in your RSS feed reader Chris Sparshott
  19. 19. What about the local New Zealand market? Chris Sparshott
  20. 20. 2 1 Chris Sparshott
  21. 21. Assessment 1. No mention of Cliftons in Auckland today 2. Potential to identify opportunities for Clifton’s training rooms 3. Potential to identify supporters, recommenders, partners and resellers 4. Potential to grow Chris Sparshott
  22. 22. If you want more….let me know • Step 1: Social Media Accounts • Step 2: Deploy Content • Step 3: Identify Community • Step 4: Manage community – opportunity identification • Step 5: Bring on-line presence together • Step 6: Grow business, stats etc Chris Sparshott
  23. 23. Chris Sparshott sparkbouy@gmail.com Chris Sparshott
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