A presentation given to the Digital Technology Symposium in Auckland in November 2008. Lots of video was used which I can't show here. I will post a video copy of the presentation on my blog http://kiwilight.blogspot.com

1. Thinking of the Future
Chris Sparshott,
Social Media Consultant

2. Time to Think - Video

3. Agenda
• IBM’s Innovation
• Chloe’s World
• Needs of the
Global Economies
• Emerging
Technology
• Final Thoughts
• Summary

4. Thinking of the future - from the past
“I think there is a world market Thomas Watson, chairman of IBM, 1943
for maybe five computers.”
“Computers in the future may weigh Popular Mechanics, 1949
no more than 1.5 tons. ”
“There is no reason anyone Ken Olsen, founder of DEC, 1977
would want a computer in their
home. ”
“640K ought to be enough
Bill Gates, 1981
for anybody. ”

5. History of IBM Innovationtechnology
Lasik
5

6. History of IBM Innovationtechnology
Lasik
6

7. Chloe’s World

8. Meet Chloe

9. A.K.A…
Redeye_Cheeza
a 14 year old girl

10. She likes…

11. ..her best friend Lucy

12. ..her kitten Björk

13. ..her boyfriend Matt

14. ..her mobile phone

15. …chocolate

16. …Computer Games

17. ..hair dye

18. Digital Media
http://elouai.com/doll-makers/new-
dollmaker.php#aligntop

19. She LOVES her iPod

20. She doesn’t
like...

21. …her parents

23. E

24. …her teacher
(Mr Perkins)

25. Disconnected

26. …tidying her room

27. Chloe likes to think she knows a lot

28. Chloe likes to think she knows
Everything

29. http://www.pewinternet.org/pdfs/PIP_Teens_Social_Media_Final.pdf
Who are
we dealing
with?
93% use the internet (social interaction)
64% 12-17yr, content creating activities
Girls dominate content creation
35% of all teen girls blog (20% Boys)
54% of wired girls post photos online
19% of boys have posted videos
39% share their own artistic creations online
26% of teens remix content
27% of teens maintain a personal webpage
28% of teens have created their own blog
33% of teens create or work on webpages
or blogs for others
http://www.flickr.com/photos/14692968@N00/1351463530/

30. The difference in the Generations
Generation
Traditionalist Boomer Gen X (Chris) Gen Y (Chloe)
Born
1922 - 1945 1946 - 1964 1965 – 1976 1977 – 2000
between…
Too much and I’ll
Training The hard way Required to keep me Continuous & expected
leave
Collaborative &
Learning style Classroom Facilitated Independent
networked
Communication style Top down Guarded Hub & Spoke Collaborative
Problem-solving Hierarchical Horizontal Independent Collaborative
Decision-making Seeks Approval Team informed Team included Team decided
Command &
Leadership style Get out of the way Coach Partner
control
No news is good
Feedback Once per year Weekly / Daily On demand
news
Unable to work Unfathomable if not
Technology use Uncomfortable Unsure
without it provided
Job changing Unwise Sets me back Necessary Part of my daily routine
Lancaster, L.C. and Stillman, D. When Generations Collide: Who They Are. Why They Clash. How to Solv e the Generational Puzzle at Work. Wheaton, IL. Harper Business, 2003.

31. Learning Styles
Generation
Traditionalist Boomer Gen X (Chris) Gen Y (Chloe)
Born
1922 - 1945 1946 - 1964 1965 – 1976 1977 – 2000
between…
Too much and I’ll
Training The hard way Required to keep me Continuous & expected
leave
Collaborative &
Learning style Classroom Facilitated Independent
networked
Communication style Top down Guarded Hub & Spoke Collaborative
Problem-solving Hierarchical Horizontal Independent Collaborative
Decision-making Seeks Approval Team informed Team included Team decided
Command &
Leadership style Get out of the way Coach Partner
control
No news is good
Feedback Once per year Weekly / Daily On demand
news
Unable to work Unfathomable if not
Technology use Uncomfortable Unsure
without it provided
Job changing Unwise Sets me back Necessary Part of my daily routine
Lancaster, L.C. and Stillman, D. When Generations Collide: Who They Are. Why They Clash. How to Solv e the Generational Puzzle at Work. Wheaton, IL. Harper Business, 2003.

32. Generation Y
Generation
Traditionalist Boomer Gen X (Chris) Gen Y (Chloe)
Born
1922 - 1945 1946 - 1964 1965 – 1976 1977 – 2000
between…
Too much and I’ll Continuous &
Training The hard way Required to keep me
leave expected
Collaborative &
Learning style Classroom Facilitated Independent
networked
Communication style Top down Guarded Hub & Spoke Collaborative
Problem-solving Hierarchical Horizontal Independent Collaborative
Decision-making Seeks Approval Team informed Team included Team decided
Command &
Leadership style
control
Get out of the way Coach Partner
No news is good
Feedback
news
Once per year Weekly / Daily On demand
Unable to work Unfathomable if
Technology use Uncomfortable Unsure
without it not provided
Part of my daily
Job changing Unwise Sets me back Necessary
Lancaster, L.C. and Stillman, D. When Generations Collide: Who They Are. Why They Clash. How to Solv e the Generational Puzzle at Work. Wheaton, IL. Harper Business, 2003. routine

33. Chloe is a…
• Collaborator and
Networker
• Technologist
• Demanding
• Young Teen
• Future Leader?

34. What do the major economies of
the world (OECD) want Chloe to do
when she grows up?

35. Call Centre Operator?

36. Blogger?

37. Sales Executive?

38. Programmer? (Coder / Hacker)

39. Teacher?
(Teachers can be
cool too)

40. A Service
Scientist?

41. What is a Service Scientist?

42. What is the Global Need?
• For the first time in human history
worldwide service jobs (42%)
outnumbered jobs in agriculture (36.1%)
and manufacturing (21.9%)
The International Labour Organisation report in 2007
Value of Services to economies compared to Industry, Construction and Agriculture

43. A Simple Service System

44. My Service System

45. • Transparency /
Efficiency
• Capabilities
• SLA / Fulfilment
G2B, B2G Service Systems

46. Definition of a Service
“A dynamic configuration of resources
(people, technology, organisations and
shared information) that creates and
delivers value between the provider and
the customer through service.”

47. The Service Sector is very important
• Two thirds of GDP and therefore jobs rely
on the service sector
• Less than 1% R&D is spent on services
research
• To drive future economic growth

48. Vision of Service Science
“The vision of service science is to
discover the underlying principles of
complex service systems”
We don’t have a roadmap for investment
e.g. if I put 80% of my investment in a
service no way of knowing or predicting
the performance improvements.

49. Service Science needs to answer
these questions
• How to invest in service systems to sustainably
improve key performance indicators e.g.
revenue, margin, growth, customer satisfaction,
productivity, innovation, quality of life, social
responsibility, environmental sustainability,
regulatory compliance
• How to develop new service offerings together
with creative value propositions and improved
service systems

50. How do we go about answering
those questions?
• Business and Organisations
– Schools of Management Business and Technology
Operations
(marketing ops mgmt, supply
chain)
• Technology Formulate
– Schools of Science and responses
Engineering (industrial eng,
computer, statistical control Shared
theory) People Information
• People
– Schools of Social Science and
Humanities (economics, Communication Skills Across Other Fields
political science, design, arts)
• Shared Information
– Schools of Information
(communications, MIS, process
modelling, simulation)
Depth

51. The Global Economies Need…
• A new breed of professional,
the T-Shaped professional
• Service Scientist
• Your help to educate pupils like Chloe
and her friends to become Innovators.

52. Classroom Idea
• Pick a service that is delivered in or by your
School
– e.g. catering, sports, maintenance of the building,
• Identify the processes, providers and clients – all
those involved
• Create a wiki or team room to capture and share
information
• Get students to identify gaps in their knowledge
and ways they can fill those gaps
• Get students to suggest ideas for improvements
to the service

53. Emerging Technology

54. On-line
Console
Games?
Virtual Worlds

55. On-line
Console
Games?
Virtual Worlds

56. Console

57. Are Console Games just
toys?

59. Console On-line
Games?
Virtual Worlds

60. http://www.mmorpg.com/
Mmorpgs – Massively multiplayer Online Role-playing Games
Online Games

61. Are online Games just toys?

62. Video - World of Warcraft (WoW)

63. Future of Business Leadership
“If you want to see what business
leadership may look like in three to five
years look at what’s happening in online
games.”
Byron Reeves Ph.D. – Stanford University

64. On-line Games you play to
Educate

65. Teaching Resource: Games

66. Teaching Resource: Games

67. Teaching Resource: Simulation Games

68. Games-To-Team Projects

69. On-line Games you create to
Educate

70. Teachers Resource: Game Making
Marshall Community and Technical College - quot;Game Makingquot; learning experience
Wiki:
http://www.myglife.org/usa/wv/
mctcwiki/index.php/Final_Game

71. http://worldwideworkshop.org/programs
Teachers Resource: World Wide Workshops

72. Fortune Magazine
“Educators who teach kids to make their
own video games are on education's cutting
edge.”
David Kirkpatrick, Senior Editor, Fortune Magazine
http://money.cnn.com/2008/06/06/technology/games_change.fortune/?postversion=2008060606

73. On-line
Console
Games?
Virtual Worlds

74. Virtual Worlds

75. Are Virtual Worlds just toys?

76. Virtual Worlds - Video
A virtual world is a computer-based
simulated environment intended for its
users to inhabit and interact via avatars.

77. The Most Talked
about
How many hours
have you spent in
SecondLife (SL)?

78. Economy
Daily Spend: US$1,500,000 (approx)
Monthly 14.5 million
Transactions:
Profitable in-world 31,929
merchants:
Total Currency L$2.6B (Linden Dollars)
Supply:

79. What are the possibilities?

80. DISPLAY & ENTERTAINMENT
Architecture and Sport
BBC hosted a
weekend party

81. NEWS – reporting on SL news
Reuters have a Second Life office, complete with an embedded journalist

82. Education: Youth Venture and Global
Kids to improve health and healthcare
Design
Build
http://teen.secondlife.com Explorer
13 – 17 year olds Games

83. Gartner
“By the end of 2011, 80 % of active Internet
users (and Fortune 500 enterprises) will
have a second life”
but not necessarily in Second Life.

84. On-line
Console
Games?
Virtual Worlds

85. What’s Next?
Convergence
1. Applications
2. Interoperability

86. 1. Applications

87. PKR Gambling

88. Health: Anatomic and Symbolic Mapper Engine
Google Earth for the body
Provides an interactive 3D model
of the human body that displays
health record information at a
glance
http://jp.youtube.com/watch?
v=VAwYdmUd59A&feature=related

89. Video: PowerUp
www.powerupthegame.org
Game-based approach for education
Rich 3D User Interface, extensible missions, highly
collaborative
Complemented with teacher guide and lesson plans
Focus:
• Motivate students to apply science and maths
concepts to real world problems (environmental
responsibility)
• Practice team-building, team-based problem
resolution
• Learn about environmental responsibilities

90. Training: Crossing the Ravine Game
90 Games for Virtual Team Building 11/20/08

91. Video
Addresses Industry need for skills that help
bridge the gap between business and IT -
Service Oriented Architecture (SOA) and
Business Process Management (BPM)
Combines the concept of simulators with the
latest in gaming technology to provide a
“serious game” where the focus is on education
rather than entertainment
Complimentary to and incorporated within
existing IBM and institutional curricula. (Most
effective in conjunction with face-to-face
classroom debriefs)
www.ibm.com/soa/innov8

92. 2. Interoperability
Today’s Virtual Worlds Future Virtual Worlds
TOOLS TOOLS TOOLS COMMON TOOLS
SHARED CONTENT
CONTENT CONTENT CONTENT
UNIQUE UNIQUE UNIQUE
CONTENT CONTENT CONTENT
RUNTIME RUNTIME RUNTIME
RUNTIME RUNTIME RUNTIME
CLIENT CLIENT CLIENT
Standard Standard Standard
Based Based Based
Clients Clients Clients

93. The Pace of Change
“Working in Labs today is beyond what we
thought we could do last year”
John Cohn – IBM Gaming Futurist, 2008

94. Final Thoughts: Challenges and Opportunities
• Vision to see the potential
• Keeping up with the kids!! (and the cost)
• Skills to manage teaching and technology
• New strategies and resources to keep
students engaged
• Scepticism regarding benefits of
technology in learning
• Security concerns

95. Summary
• Students who can Innovate will drive future
growth for New Zealand and the World
• The proposed Digital Technology
Guidelines looks to be a pathway to
engage and retain the brightest students in
our field

96. Who is educating the leaders
of tomorrow
?

97. YOU

98. Thank you
Think

99. Introducing Augmented Reality