Keynote Digital Technology Symposium

Thinking of the Future Chris Sparshott, Social Media Consultant

Time to Think - Video

Agenda • IBM’s Innovation • Chloe’s World • Needs of the Global Economies • Emerging Technology • Final Thoughts • Summary

Thinking of the future - from the past “I think there is a world market Thomas Watson, chairman of IBM, 1943 for maybe five computers.” “Computers in the future may weigh Popular Mechanics, 1949 no more than 1.5 tons. ” “There is no reason anyone Ken Olsen, founder of DEC, 1977 would want a computer in their home. ” “640K ought to be enough Bill Gates, 1981 for anybody. ”

History of IBM Innovationtechnology Lasik 5

History of IBM Innovationtechnology Lasik 6

Chloe’s World

Meet Chloe

A.K.A… Redeye_Cheeza a 14 year old girl

She likes…

..her best friend Lucy

..her kitten Björk

..her boyfriend Matt

..her mobile phone

…chocolate

…Computer Games

..hair dye

Digital Media http://elouai.com/doll-makers/new- dollmaker.php#aligntop

She LOVES her iPod

She doesn’t like...

…her parents

E

…her teacher (Mr Perkins)

Disconnected

…tidying her room

Chloe likes to think she knows a lot

Chloe likes to think she knows Everything

http://www.pewinternet.org/pdfs/PIP_Teens_Social_Media_Final.pdf Who are we dealing with? 93% use the internet (social interaction) 64% 12-17yr, content creating activities Girls dominate content creation 35% of all teen girls blog (20% Boys) 54% of wired girls post photos online 19% of boys have posted videos 39% share their own artistic creations online 26% of teens remix content 27% of teens maintain a personal webpage 28% of teens have created their own blog 33% of teens create or work on webpages or blogs for others http://www.flickr.com/photos/14692968@N00/1351463530/

The difference in the Generations Generation Traditionalist Boomer Gen X (Chris) Gen Y (Chloe) Born 1922 - 1945 1946 - 1964 1965 – 1976 1977 – 2000 between… Too much and I’ll Training The hard way Required to keep me Continuous & expected leave Collaborative & Learning style Classroom Facilitated Independent networked Communication style Top down Guarded Hub & Spoke Collaborative Problem-solving Hierarchical Horizontal Independent Collaborative Decision-making Seeks Approval Team informed Team included Team decided Command & Leadership style Get out of the way Coach Partner control No news is good Feedback Once per year Weekly / Daily On demand news Unable to work Unfathomable if not Technology use Uncomfortable Unsure without it provided Job changing Unwise Sets me back Necessary Part of my daily routine Lancaster, L.C. and Stillman, D. When Generations Collide: Who They Are. Why They Clash. How to Solv e the Generational Puzzle at Work. Wheaton, IL. Harper Business, 2003.

Learning Styles Generation Traditionalist Boomer Gen X (Chris) Gen Y (Chloe) Born 1922 - 1945 1946 - 1964 1965 – 1976 1977 – 2000 between… Too much and I’ll Training The hard way Required to keep me Continuous & expected leave Collaborative & Learning style Classroom Facilitated Independent networked Communication style Top down Guarded Hub & Spoke Collaborative Problem-solving Hierarchical Horizontal Independent Collaborative Decision-making Seeks Approval Team informed Team included Team decided Command & Leadership style Get out of the way Coach Partner control No news is good Feedback Once per year Weekly / Daily On demand news Unable to work Unfathomable if not Technology use Uncomfortable Unsure without it provided Job changing Unwise Sets me back Necessary Part of my daily routine Lancaster, L.C. and Stillman, D. When Generations Collide: Who They Are. Why They Clash. How to Solv e the Generational Puzzle at Work. Wheaton, IL. Harper Business, 2003.

Generation Y Generation Traditionalist Boomer Gen X (Chris) Gen Y (Chloe) Born 1922 - 1945 1946 - 1964 1965 – 1976 1977 – 2000 between… Too much and I’ll Continuous & Training The hard way Required to keep me leave expected Collaborative & Learning style Classroom Facilitated Independent networked Communication style Top down Guarded Hub & Spoke Collaborative Problem-solving Hierarchical Horizontal Independent Collaborative Decision-making Seeks Approval Team informed Team included Team decided Command & Leadership style control Get out of the way Coach Partner No news is good Feedback news Once per year Weekly / Daily On demand Unable to work Unfathomable if Technology use Uncomfortable Unsure without it not provided Part of my daily Job changing Unwise Sets me back Necessary Lancaster, L.C. and Stillman, D. When Generations Collide: Who They Are. Why They Clash. How to Solv e the Generational Puzzle at Work. Wheaton, IL. Harper Business, 2003. routine

Chloe is a… • Collaborator and Networker • Technologist • Demanding • Young Teen • Future Leader?

What do the major economies of the world (OECD) want Chloe to do when she grows up?

Call Centre Operator?

Blogger?

Sales Executive?

Programmer? (Coder / Hacker)

Teacher? (Teachers can be cool too)

A Service Scientist?

What is a Service Scientist?

What is the Global Need? • For the first time in human history worldwide service jobs (42%) outnumbered jobs in agriculture (36.1%) and manufacturing (21.9%) The International Labour Organisation report in 2007 Value of Services to economies compared to Industry, Construction and Agriculture

A Simple Service System

My Service System

• Transparency / Efficiency • Capabilities • SLA / Fulfilment G2B, B2G Service Systems

Definition of a Service “A dynamic configuration of resources (people, technology, organisations and shared information) that creates and delivers value between the provider and the customer through service.”

The Service Sector is very important • Two thirds of GDP and therefore jobs rely on the service sector • Less than 1% R&D is spent on services research • To drive future economic growth

Vision of Service Science “The vision of service science is to discover the underlying principles of complex service systems” We don’t have a roadmap for investment e.g. if I put 80% of my investment in a service no way of knowing or predicting the performance improvements.

Service Science needs to answer these questions • How to invest in service systems to sustainably improve key performance indicators e.g. revenue, margin, growth, customer satisfaction, productivity, innovation, quality of life, social responsibility, environmental sustainability, regulatory compliance • How to develop new service offerings together with creative value propositions and improved service systems

How do we go about answering those questions? • Business and Organisations – Schools of Management Business and Technology Operations (marketing ops mgmt, supply chain) • Technology Formulate – Schools of Science and responses Engineering (industrial eng, computer, statistical control Shared theory) People Information • People – Schools of Social Science and Humanities (economics, Communication Skills Across Other Fields political science, design, arts) • Shared Information – Schools of Information (communications, MIS, process modelling, simulation) Depth

The Global Economies Need… • A new breed of professional, the T-Shaped professional • Service Scientist • Your help to educate pupils like Chloe and her friends to become Innovators.

Classroom Idea • Pick a service that is delivered in or by your School – e.g. catering, sports, maintenance of the building, • Identify the processes, providers and clients – all those involved • Create a wiki or team room to capture and share information • Get students to identify gaps in their knowledge and ways they can fill those gaps • Get students to suggest ideas for improvements to the service

Emerging Technology

On-line Console Games? Virtual Worlds

Console

Are Console Games just toys?

Console On-line Games? Virtual Worlds

http://www.mmorpg.com/ Mmorpgs – Massively multiplayer Online Role-playing Games Online Games

Are online Games just toys?

Video - World of Warcraft (WoW)

Future of Business Leadership “If you want to see what business leadership may look like in three to five years look at what’s happening in online games.” Byron Reeves Ph.D. – Stanford University

On-line Games you play to Educate

Teaching Resource: Games

Teaching Resource: Simulation Games

Games-To-Team Projects

On-line Games you create to Educate

Teachers Resource: Game Making Marshall Community and Technical College - \"Game Making\" learning experience Wiki: http://www.myglife.org/usa/wv/ mctcwiki/index.php/Final_Game

http://worldwideworkshop.org/programs Teachers Resource: World Wide Workshops

Fortune Magazine “Educators who teach kids to make their own video games are on education's cutting edge.” David Kirkpatrick, Senior Editor, Fortune Magazine http://money.cnn.com/2008/06/06/technology/games_change.fortune/?postversion=2008060606

Virtual Worlds

Are Virtual Worlds just toys?

Virtual Worlds - Video A virtual world is a computer-based simulated environment intended for its users to inhabit and interact via avatars.

The Most Talked about How many hours have you spent in SecondLife (SL)?

Economy Daily Spend: US$1,500,000 (approx) Monthly 14.5 million Transactions: Profitable in-world 31,929 merchants: Total Currency L$2.6B (Linden Dollars) Supply:

What are the possibilities?

DISPLAY & ENTERTAINMENT Architecture and Sport BBC hosted a weekend party

NEWS – reporting on SL news Reuters have a Second Life office, complete with an embedded journalist

Education: Youth Venture and Global Kids to improve health and healthcare Design Build http://teen.secondlife.com Explorer 13 – 17 year olds Games

Gartner “By the end of 2011, 80 % of active Internet users (and Fortune 500 enterprises) will have a second life” but not necessarily in Second Life.

What’s Next? Convergence 1. Applications 2. Interoperability

1. Applications

PKR Gambling

Health: Anatomic and Symbolic Mapper Engine Google Earth for the body Provides an interactive 3D model of the human body that displays health record information at a glance http://jp.youtube.com/watch? v=VAwYdmUd59A&feature=related

Video: PowerUp www.powerupthegame.org Game-based approach for education Rich 3D User Interface, extensible missions, highly collaborative Complemented with teacher guide and lesson plans Focus: • Motivate students to apply science and maths concepts to real world problems (environmental responsibility) • Practice team-building, team-based problem resolution • Learn about environmental responsibilities

Training: Crossing the Ravine Game 90 Games for Virtual Team Building 11/20/08

Video Addresses Industry need for skills that help bridge the gap between business and IT - Service Oriented Architecture (SOA) and Business Process Management (BPM) Combines the concept of simulators with the latest in gaming technology to provide a “serious game” where the focus is on education rather than entertainment Complimentary to and incorporated within existing IBM and institutional curricula. (Most effective in conjunction with face-to-face classroom debriefs) www.ibm.com/soa/innov8

2. Interoperability Today’s Virtual Worlds Future Virtual Worlds TOOLS TOOLS TOOLS COMMON TOOLS SHARED CONTENT CONTENT CONTENT CONTENT UNIQUE UNIQUE UNIQUE CONTENT CONTENT CONTENT RUNTIME RUNTIME RUNTIME RUNTIME RUNTIME RUNTIME CLIENT CLIENT CLIENT Standard Standard Standard Based Based Based Clients Clients Clients

The Pace of Change “Working in Labs today is beyond what we thought we could do last year” John Cohn – IBM Gaming Futurist, 2008

Final Thoughts: Challenges and Opportunities • Vision to see the potential • Keeping up with the kids!! (and the cost) • Skills to manage teaching and technology • New strategies and resources to keep students engaged • Scepticism regarding benefits of technology in learning • Security concerns

Summary • Students who can Innovate will drive future growth for New Zealand and the World • The proposed Digital Technology Guidelines looks to be a pathway to engage and retain the brightest students in our field

Who is educating the leaders of tomorrow ?

YOU

Thank you Think

Introducing Augmented Reality

Keynote Digital Technology Symposium

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Notes on slide 1

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