University Seminar

    “Evolution of
  Social Networking
       in IBM”




Chris Sparshott, IBM Social Software
Things Change

 “I think there is a world market    Thomas Watson, chairman of IBM, 1943
 for maybe five computers.”


“Co...
Agenda
• IBM Research
• Evolution of Social
  Networking
  (in IBM)
• Opportunities
• Questions
History of IBM Innovation
                       Lasik technology




                                    4
History of IBM Innovation
                       Lasik technology




                                    5
Centre for Social Software
• Centre of excellence for social software research

• Key research goal: promote “venture rese...
Internship Opportunities


                   Michael Muller,
                   IBM Researcher
Smarter Planet



                Intelligent                              Smart energy   Smart retail
Smart traffic      ...
Vision of Service Science


“The vision of service science is to
discover the underlying principles of
complex service sys...
Evolution of
  Social
Networking
  in IBM
Evolution Roadmap
                                                            10. Beehive for
                            ...
1. Mainframe




Email, calendars, communities,
corporate directory lookup
2. Domino and Lotus Notes


 Corporate directory went into a domino directory
 RAD development environment
 Intranet useri...
3. Bluepages



Combined (mashed-up)
* Mainframe / HR
* Lotus Domino
* Unstructured data
* Applications
* Bespoke Solution
4. Dogear
      IBM Research on Tagging
• Using Social Tagging to Improve Social
  Navigation
  – David R Millen and Jonat...
Dogear Analysis: Return On Contribution is a
ratio of benefit divided by cost

                                       Bene...
Dogear: Return on Contribution



 Measure                          Social-Bookmarking
 Consumers              10896
 Book...
5. Fringe
(Bluepages + Dogear)
6. SmallBlue
    Value of Social Networks
   A Large Scale Analysis on
  Network Structure Impact to
Financial Revenue of ...
Objective

• To estimate the value of social networks.
• How does social capital influence productivity
• Study in depth h...
Who did IBM study?




IBM Global Services Business
        Consultants
What is the role of a Consultant


Perform high quality project work
Delight the customer
Generate repeat business
Make $ ...
What was measured?

• 2600 IBM Global
  Business Services
  consultants over 2
  years (2006-2008)
• Across 70 Countries
•...
What was measured?


                     Why is this important?
People interaction
                     Exact time of int...
What was measured?

• Detailed and objective
  performance
  measurements of the
  consultants
• Number of billable hours
...
Conducted 15 intensive interviews


Efficient access to information

Timely access to valuable
information results in high...
Results

• The value of each person in your address book is $948
• When friends of your friends are not friends of each ot...
Results
•       Optimal team composition is not to have all super stars, but
        complementary team members with a few...
Results



        SmallBlue

Large-scale knowledge and social
 network analysis search engine
SmallBlue components



Personal social network   Organizational social
     management           network analysis tool


...
Find a skill
Top 100 results in
                     How do you choose who to connect
a ranked order
                     with? Use the...
Community, results of
a find search, Social
path or Dogear tag
Analyse a person
My Network (Ego)
7. Lotus Connections
Bluepages and Dogear (Fringe)
     becomes productised
8. Atlas
SmallBlue becomes
  productised with
 Lotus Connections
Information is pulled from
Lotus Connections rather
than Bluepages
9. Beehive
What is Beehive?

Opt-in social networking site
Profiles – self-branding
Shared content – connecting
   •photos, lists, ev...
Beehive Profile Page
                                           people you are
                                           ...
Beehive Profile Page

     talk about
      yourself
                      what is
                    happening in
      ...
Usage Statistics



    social sharing is welcomed at work

               6500 people created profile pages
           ...
Evolution Roadmap
                                                            10. Beehive for
                            ...
Networks are important
Opportunities

• PhD internships
• Internships
• Speaking
  engagements
• Software pilot partners
• Software for education
Is it question time?
(or Sametime 3D video)
Thank you
   Think
Connect?


Chris Sparshott
(Sparkbouy)
spa rkbouy@gmail.com

Portfolio
http://w ww.slideshare .net/s pa rkbouy/slideshow s...
Evolution of Social Software in IBM
Evolution of Social Software in IBM
Evolution of Social Software in IBM
Evolution of Social Software in IBM
Evolution of Social Software in IBM
Evolution of Social Software in IBM
Evolution of Social Software in IBM
Evolution of Social Software in IBM
Evolution of Social Software in IBM
Evolution of Social Software in IBM
Evolution of Social Software in IBM
Evolution of Social Software in IBM
Evolution of Social Software in IBM
Evolution of Social Software in IBM
Evolution of Social Software in IBM
Evolution of Social Software in IBM
Evolution of Social Software in IBM
Evolution of Social Software in IBM
Evolution of Social Software in IBM
Evolution of Social Software in IBM
Evolution of Social Software in IBM
Evolution of Social Software in IBM
Evolution of Social Software in IBM
Evolution of Social Software in IBM
Evolution of Social Software in IBM
Evolution of Social Software in IBM
Evolution of Social Software in IBM
Evolution of Social Software in IBM
Evolution of Social Software in IBM
Evolution of Social Software in IBM
Evolution of Social Software in IBM
Evolution of Social Software in IBM
Evolution of Social Software in IBM
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Evolution of Social Software in IBM according to me. I created the presentation to show how research contributes to IBM software products and help explain the potential interactions between IBM and Academia.

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Evolution of Social Software in IBM

  1. 1. University Seminar “Evolution of Social Networking in IBM” Chris Sparshott, IBM Social Software
  2. 2. Things Change “I think there is a world market Thomas Watson, chairman of IBM, 1943 for maybe five computers.” “Computers in the future may weigh Popular Mechanics, 1949 no more than 1.5 tons. ” “There is no reason anyone Ken Olsen, founder of DEC, 1977 would want a computer in their home. ” “640K ought to be enough Bill Gates, 1981 for anybody. ”
  3. 3. Agenda • IBM Research • Evolution of Social Networking (in IBM) • Opportunities • Questions
  4. 4. History of IBM Innovation Lasik technology 4
  5. 5. History of IBM Innovation Lasik technology 5
  6. 6. Centre for Social Software • Centre of excellence for social software research • Key research goal: promote “venture research,” based on scalable internal and external deployment • Headquartered in Cambridge, MA, USA • Local programs in first year include Corporate Residency Program, year-round internships and public speakers series • Globally, the center is a focal point for social software research and development. It is a partnership of IBM Research, IBM Global Business Services, IBM Software Group and IBM’s CIO office.
  7. 7. Internship Opportunities Michael Muller, IBM Researcher
  8. 8. Smarter Planet Intelligent Smart energy Smart retail Smart traffic Smart food Smart oil field grids systems systems healthcare technologies Smart water Smart supply Smart Smart Smart Smart cities management chains countries weather regions
  9. 9. Vision of Service Science “The vision of service science is to discover the underlying principles of complex service systems” We don’t have a roadmap for investment e.g. if I put 80% of my investment in a service no way of knowing or predicting the performance improvements.
  10. 10. Evolution of Social Networking in IBM
  11. 11. Evolution Roadmap 10. Beehive for Lotus Connections *1 11: Virtual 8. Atlas for Lotus World (MUVE) Connections integration 9. Beehive *1 6. Smallblue 4. Dogear 7. Lotus Connections 5. Fringe 2. Domino and Lotus Notes 3. Bluepages 1. NOSS / Mainframe 11 *1 Chris’ best guess
  12. 12. 1. Mainframe Email, calendars, communities, corporate directory lookup
  13. 13. 2. Domino and Lotus Notes Corporate directory went into a domino directory RAD development environment Intranet userid and password was born Enhanced corporate directory became a possibility
  14. 14. 3. Bluepages Combined (mashed-up) * Mainframe / HR * Lotus Domino * Unstructured data * Applications * Bespoke Solution
  15. 15. 4. Dogear IBM Research on Tagging • Using Social Tagging to Improve Social Navigation – David R Millen and Jonathan Feinberg • Supporting social search with social bookmarking – David R Millen, Steve Whittaker**, Meng Yang, Jonathan Feinberg (** University of Sheffield) • Dogear: Social Bookmarking in the Enterprise – David R Millen, Jonathan Feinberg, Bernard Kerr
  16. 16. Dogear Analysis: Return On Contribution is a ratio of benefit divided by cost Benefit Return on Contribution (ROC) = Cost *No direct monetary costs the metric is therefore based on people *Assume employees make appropriate and strategic use of available collaborative resources Number of people who benefit from a resource Return on Contribution (ROC) = Number of people who create or contribute to that resource
  17. 17. Dogear: Return on Contribution Measure Social-Bookmarking Consumers 10896 Bookmark -Originators 4213 Return on Contribution 2.59 (Consumers) Consumers 10896 Return on Contribution (ROC) = = = 2.59 Originators 4213 * Some consumers may also be originators (Michael Muller’s research)
  18. 18. 5. Fringe (Bluepages + Dogear)
  19. 19. 6. SmallBlue Value of Social Networks A Large Scale Analysis on Network Structure Impact to Financial Revenue of Information Technology Consultants http://smallblue.research.ibm.com/
  20. 20. Objective • To estimate the value of social networks. • How does social capital influence productivity • Study in depth how information workers obtain information through various communications channels and social networks • To measure the impact to revenue at the personal and project level of the information workers
  21. 21. Who did IBM study? IBM Global Services Business Consultants
  22. 22. What is the role of a Consultant Perform high quality project work Delight the customer Generate repeat business Make $ for IBM (…and to stay off the bench)
  23. 23. What was measured? • 2600 IBM Global Business Services consultants over 2 years (2006-2008) • Across 70 Countries • Derive the network of 350k employees • Overall observation of 10k consulting projects
  24. 24. What was measured? Why is this important? People interaction Exact time of interaction Emails, Content exchanged Instant messaging
  25. 25. What was measured? • Detailed and objective performance measurements of the consultants • Number of billable hours • Number of projects • Revenue generated • Explore relationship between social network and productivity of those consultants
  26. 26. Conducted 15 intensive interviews Efficient access to information Timely access to valuable information results in higher quality decision making
  27. 27. Results • The value of each person in your address book is $948 • When friends of your friends are not friends of each other or belong to the same social group. = 276.64 % increase in monthly revenues • One strong link to your manager is worth $588.2 /m • One weak link to your manager costs $98.48 /m • Having managers in a project is correlated with team performance initially. • Too many managers in a project is negatively associated with team performance. • Strong ties to executives is positively correlated. • Attributes of your network human capital, power and status have a unique relationship with work performance
  28. 28. Results • Optimal team composition is not to have all super stars, but complementary team members with a few information keepers who are in the middle of information highway. • Start to better understand that composing a project team with desirable network characteristics is instrumental to the project success and work performance of the individual team members Closer connection to specialist information reduced the impact of distortion • No performance relationship for – access to different divisions – access to different geographical locations gender distribution –
  29. 29. Results SmallBlue Large-scale knowledge and social network analysis search engine
  30. 30. SmallBlue components Personal social network Organizational social management network analysis tool Is this the ‘best’ person to approach Find expertise in your and how? extended network
  31. 31. Find a skill
  32. 32. Top 100 results in How do you choose who to connect a ranked order with? Use the Social Dashboard (Reach)
  33. 33. Community, results of a find search, Social path or Dogear tag
  34. 34. Analyse a person
  35. 35. My Network (Ego)
  36. 36. 7. Lotus Connections Bluepages and Dogear (Fringe) becomes productised
  37. 37. 8. Atlas SmallBlue becomes productised with Lotus Connections
  38. 38. Information is pulled from Lotus Connections rather than Bluepages
  39. 39. 9. Beehive
  40. 40. What is Beehive? Opt-in social networking site Profiles – self-branding Shared content – connecting •photos, lists, events relationship building Social interaction People discovery and awareness On boarding people sensemaking Staying connected
  41. 41. Beehive Profile Page people you are connected to in beehive share photos of family, friends, holiday, IBM create, invite and events… keep it attend virtual clean events or combine these with F2F meetings. use them for informal brainstorming hive5s are list of 5 things, such as “5 things to details from do for your your BluePages PBC” profile
  42. 42. Beehive Profile Page talk about yourself what is happening in your network; leave how many comments too photos, hive5’s, events, connections you have
  43. 43. Usage Statistics social sharing is welcomed at work  6500 people created profile pages 8000 photos 3500 lists 350 hosted events
  44. 44. Evolution Roadmap 10. Beehive for Lotus Connections *1 11: Virtual 8. Atlas for Lotus World Connections integration 9. Beehive *1 6. Smallblue 4. Dogear 7. Lotus Connections 5. Fringe 2. Domino and Lotus Notes 3. Bluepages 1. NOSS / Mainframe 77 *1 Chris’ best guess
  45. 45. Networks are important
  46. 46. Opportunities • PhD internships • Internships • Speaking engagements • Software pilot partners • Software for education
  47. 47. Is it question time? (or Sametime 3D video)
  48. 48. Thank you Think
  49. 49. Connect? Chris Sparshott (Sparkbouy) spa rkbouy@gmail.com Portfolio http://w ww.slideshare .net/s pa rkbouy/slideshow s Blog http://c hriss pa rshott.com IBM chris _spars hott@nz.ibm.com
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