Enterprise Mashups
Why mash it up?   ‘cos it tastes good?
Evolution of the Mashup
Collage
1. A form of art in which various
   materials are arranged and
   stuck to a backing.

2. A combination or collec...
He was one of the most exceptional
artists of the 1920s.

His art form was a bit of everything

          Painting,
      ...
Merzbau
     In 1923 Kurt Schwitters began to construct
     his ultimate work of art.

     It began as disparate pieces ...
In 1961 James Tenney
created Collage #1
(quot;Blue Suedequot;) from
samples of Elvis
Presley's recording of
the song quot;...
MTV: Popular Music Mash-ups




http://nz.youtube.com/watch?v=CV41-AZTcXg   http://nz.youtube.com/watch?v=nYKKmI9q--A&feat...
quick situational users
 application short-life software
 small group specific need
 application rapid group
 Create respo...
A composite application
  defines an application built by
  combining multiple existing
  functions into a new application...
People often compare
composite applications
to mash-ups.

According to Wikipedia,
Composite applications
Leverage enterpri...
Microformats

 A microformat is a web-based
data formatting approach that
seeks to re-use existing
content as metadata.

M...
A widget is a portable chunk
of code that can be installed
and executed within a web
page.

Widgets have existed since
the...
What is a Mash-up?

              A mash-up is a web
              application that
              combines data from
     ...
In 2005 Paul Rademacher created HousingMaps.com, a
     combination of Google Maps with real estate listings from
     Cra...
Mash-up solutions must deliver the 3Rs


        3Rs
  Return value quickly
 Rapid creation (hours)
Reuse existing capabil...
What has caused this
    evolution?
A need to blend
Enterprise and
Internet capabilities
Cost
of solution
creation
and delivery
needs to be
low
Long-tail
Number of users per application
                                  Strategic, IT built
                          ...
Demographics

           A growing culture
           of participation and
           innovation

35% of all teen girls bl...
How do we progress?

Interoperability and Openness
           David Boloker of IBM holds the
           chair for the Open...
“There are two kinds of people in this
world, the givers and the takers. The
difference between the two is that the
takers...
Can I help?


Chris Sparshott
(Sparkbouy)
chris@chrissparshott.com

Portfolio
http://www.slideshare.net/sparkbouy/slidesho...
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Enterprise Mashups

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My personal thoughts on the evolution of mash-ups along with some of the current drivers.

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Enterprise Mashups

  1. 1. Enterprise Mashups Why mash it up? ‘cos it tastes good?
  2. 2. Evolution of the Mashup
  3. 3. Collage 1. A form of art in which various materials are arranged and stuck to a backing. 2. A combination or collection of various things.
  4. 4. He was one of the most exceptional artists of the 1920s. His art form was a bit of everything Painting, Poetry Literature Performance Architecture Typography Design Collage Photomontage Kurt Schwitters: Art mash-ups
  5. 5. Merzbau In 1923 Kurt Schwitters began to construct his ultimate work of art. It began as disparate pieces of collage and assemblages round the studio walls, which over time were connected by string, then wire, then wood, and finally plastered wood. His quot;Merzbauquot; gradually took over the downstairs and when it required more space for expansion, Schwitters cut a hole in the ceiling and gave notice to his upstairs lodgers. Into the individual quot;grottosquot; of the Merzbau Schwitters placed a bizarre collection of objects gathered from his friends and fellow artists, anything from a stolen sock to a broken pencil.
  6. 6. In 1961 James Tenney created Collage #1 (quot;Blue Suedequot;) from samples of Elvis Presley's recording of the song quot;Blue Suede Shoes. James Tenney: Music mash-ups
  7. 7. MTV: Popular Music Mash-ups http://nz.youtube.com/watch?v=CV41-AZTcXg http://nz.youtube.com/watch?v=nYKKmI9q--A&feature=related
  8. 8. quick situational users application short-life software small group specific need application rapid group Create respond changes situational evolve accommodate abandonment easier development team easy teaming workspace Situational Applications introduced by Lotus in 1989
  9. 9. A composite application defines an application built by combining multiple existing functions into a new application Composite applications often incorporate logic to control how the multiple functions interact with each other Composite Applications
  10. 10. People often compare composite applications to mash-ups. According to Wikipedia, Composite applications Leverage enterprise- ready sources of information, while mash-ups rely on web-based, and often free sources. This is changing.
  11. 11. Microformats A microformat is a web-based data formatting approach that seeks to re-use existing content as metadata. Microformats allow people and machines to access the same information e.g. contact information, geographic coordinates, calendar events
  12. 12. A widget is a portable chunk of code that can be installed and executed within a web page. Widgets have existed since the beginning of the Web in the form of counters and advertising banners. The first widely syndicated web widget, Trivia Blitz was introduced in 1997 embedded on 15000 websites within one year. Widget Creators, Catalogues and Aggregators
  13. 13. What is a Mash-up? A mash-up is a web application that combines data from more than one source into a single integrated view. Content used in mash-ups is typically sourced from a third party via a Widget or API (web service).
  14. 14. In 2005 Paul Rademacher created HousingMaps.com, a combination of Google Maps with real estate listings from Craigslist One of the first mash-ups
  15. 15. Mash-up solutions must deliver the 3Rs 3Rs Return value quickly Rapid creation (hours) Reuse existing capabilities
  16. 16. What has caused this evolution?
  17. 17. A need to blend Enterprise and Internet capabilities
  18. 18. Cost of solution creation and delivery needs to be low
  19. 19. Long-tail Number of users per application Strategic, IT built applications Portals SOA Mashups Long Tail - situational Number of applications A need to deliver to the long tail within the enterprise and to customers
  20. 20. Demographics A growing culture of participation and innovation 35% of all teen girls blog 54% of wired girls post photos online 19% of boys have posted videos 39% share their own artistic creations online 26% of teens remix content 27% of teens maintain a personal webpage 28% of teens have created their own blog 33% of teens create or work on webpages or blogs for others http://www.pewinternet.org/pdfs/PIP_Teens_Social_Media_Final.pdf http://www.flickr.com/photos/14692968@N00/1351463530/
  21. 21. How do we progress? Interoperability and Openness David Boloker of IBM holds the chair for the Open AJAX alliance to drive interoperability among AJAX toolkits and more recently has been driving initiatives to develop standards for widgets, mashups and mashup security.
  22. 22. “There are two kinds of people in this world, the givers and the takers. The difference between the two is that the takers eat well, and the givers sleep well at night.” Joy Mills (Between Heaven and Earth: the Purpose of the Soul)
  23. 23. Can I help? Chris Sparshott (Sparkbouy) chris@chrissparshott.com Portfolio http://www.slideshare.net/sparkbouy/slideshows Blog http://chrissparshott.com IBM chris_sparshott@nz.ibm.com
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