Adoption Of Social Software For Ss

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  • + sparkbouy Chris Sparshott 7 months ago
    @peremuk just use the embed code Adoption Of Social Software For SsView more presentations from Chris Sparshott.
  • + sparkbouy Chris Sparshott 10 months ago
    Hi Michael, apologies for the IBM specific terminology thought I had 'cleansed it'. BlueIQ is the name given to volunteers within IBM who provide guidance to ibm colleagues and teams in the usage of social software in order to effect positive cultural change.

    All the best
    Chris
  • + michaelc michaelc 11 months ago
    Thank you Chris. Some interesting perspectives on old gnarly questions. What is BlueIQ? A Yammer-like tool perchance?
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Adoption Of Social Software For Ss - Presentation Transcript

  1. Adoption of Social Software Chris Sparshott IBM Social Software
  2. Agenda • What capabilities do/will you have? • Adoption strategy why bother? • Bottom-up • Top-down • Work for you?
  3. Capabilities of Social Software @ Customer
  4. Lotus Quickr collaboration and content management portal  Self Service customizable team sites  Start quickly with the out-of-the- box business templates  Set of connectors to desktop applications  Rich collaborative reusable components with an open architecture for developers  ECM interoperability to provide comprehensive, scalable end-to- end content mgmt. * These platforms will require a separate purchase when interoperability with  Built on the industry leading IBM JCR Lotus Domino IBM FileNet * IBM CM * Other (*) Quickr is supported WebSphere Portal platform Native support
  5. Lotus Sametime 5
  6. Lotus Connections Profiles Quickly find the people you need by searching across your organization using keywords that help identify expertise, current projects and responsibilities Communities Create, find, join, and work with communities of people who share a common interest, responsibility, or area of expertise Blogs Use a weblog to present your idea and get feedback from others; learn from the expertise and experience of others who blog Dogear Save, organize and share bookmarks; discover bookmarks that have been qualified by others with similar interests & expertise Activities Organize your work, plan next steps, and easily tap your expanding professional network to help execute your everyday deliverables, faster Homepage Provides you with a consolidated, drag & drop customizable view, via widgets, of the other five Lotus Connections services
  7. Adoption Why bother?
  8. Adoption – why bother? • Value • 6000 employees and only 200 employees using the social software tools provides less value to the business than 1000 employees using the tools. (all things being equal)
  9. The Ladder of Social Software Adoption Publish a blog 18% Creators Publish your own Web pages Upload video you created Upload audio/music you created Write articles or stories and post them 25% Critics Post ratings/reviews of products/services Comment on someone else’s blog Contribute to online forums Contribute to/edit articles in a wiki 12% Collectors Use RSS feeds Add “tags” to Web pages or photos “Vote” for Web sites online Maintain profile on a social networking site 25% Joiners Visit social networking sites Read blogs Watch video from other users Groups include people 48% Spectators Listen to podcasts participating in at least Read online forums one of the activities monthly. Read customer ratings/reviews Base: US online adults Source: Forrester Q2 2007 44% Inactives None of the above Social Technographics Survey
  10. Benefits of Capabilities • Increased Productivity • Reduced Costs • Cultural change – Enhanced employee engagement
  11. Approach Which one?
  12. Do Nothing?
  13. Top-down Middlespace Bottom-up
  14. Bottom up
  15. The difference in the Generations Generation Traditionalist Boomer Gen X (Chris) Gen Y (Chloe) Born 1922 - 1945 1946 - 1964 1965 – 1976 1977 – 2000 between… Too much and I’ll Continuous & Training The hard way Required to keep me leave expected Collaborative & Learning style Classroom Facilitated Independent networked Communication style Top down Guarded Hub & Spoke Collaborative Problem-solving Hierarchical Horizontal Independent Collaborative Decision-making Seeks Approval Team informed Team included Team decided Command & Leadership style Get out of the way Coach Partner control No news is good Feedback Once per year Weekly / Daily On demand news Unable to work Unfathomable if not Technology use Uncomfortable Unsure without it provided Job changing Unwise Sets me back Necessary Part of my daily routine Lancaster, L.C. and Stillman, D. When Generations Collide: Who They Are. Why They Clash. How to Solv e the Generational Puzzle at Work. Wheaton, IL. Harper Business, 2003.
  16. Identify the human hubs Known & Unknown (advocates & detractors)
  17. Train the Advocates
  18. Sell to the users & detractors * Directly * Indirectly
  19. Direct Selling: Marketing 101 • We know what the key problems are • We already have a solution • We have identified advocates (bottom-up) • Create a story line / hook that generates interest – Story 1: W ho wants to do less email? – Story 2: W ho wants access to accurate documents? – Story 3: W ho wants access to information immediately without using email? – Story 4: W ho wants to have a video conference and not travel? – Story 5: W ho wants to share information in real-time with a colleague working remotely? • Explain how these tools will help • Identify key Evangelist by business unit • Create Volunteer Evangelist team
  20. Other Promotions • Print – notice boards • Freebie – pen and brochure • Lunch-and-learn • Departmental team meetings • Voluntary team • Be involved with employee communities • Get feedback and publish – “How it helped” – cash / kudos incentive • Videos – YouTube, internally published • Newsletters / email / notice boards • Invite to Lotus Connections communities.
  21. Conversion through training • Convert key users into advocates • Convert advocates into trainers • Convert detractors into happy users • Encourage voluntary participation
  22. Indirect Selling • Seeing value • Indirect Encouragement • Peer enthusiasm • Word of mouth (Conversation)
  23. IBM’s Adoption Approach
  24. IBM’s Adoption Program • The social software adoption program primarily focuses on enabling employees to help one another • Participants have a clear path to do so:
  25. Frequent and Open Communication • Communication about social software adoption efforts abound: – Intranet news articles written by corporate communications – Wiki, managed by the dedicated team – Blogs, shared bookmarks, shared files, and forum entries, written or identified by individual contributors – tagged with a codeword for easy findability and ease of subscribing
  26. Employee Participation • The Ambassadors community, launched November 2007 and is comprised solely of IBM volunteers – includes a participant awards program • Ambassadors are self-defined social software experts who help individual IBM employees, teams and communities with using social software • As an ambassador, you can volunteer to: – organize and run clinics, lunch and learn sessions – lead or work as a consultant in jumpstart engagements – create and/or recommend material for Getting Started – share success stories, evangelize at events
  27. Top Down
  28. Management * The process is… * All new projects will… * Our success depends upon you doing… * I participate so should you… * Encourage and foster adoption * Investment ($$) for * Training * Communications * Recognition & Rewards
  29. Summary • Generational Resistance • Bottom-up & Top-down for success • Open communication • Rewards and Encouragement
  30. Will any of this work for you? • Where has your organisation been successful at deploying tools and getting (near) universal employee uptake? • What methods sit well with your business culture? • How do you measure your success?
  31. Where to next
  32. IBM Thank you Chris Sparshott IBM Social Software
  33. Chris Sparshott (Sparkbouy) chris@chrissparshott.com Portfolio http://www.slideshare.net/sparkbouy/slideshows Blog http://chrissparshott.com IBM chris_sparshott@nz.ibm.com

+ Chris SparshottChris Sparshott, 11 months ago

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