Agile Software Design for Startups
www.sparcedge.com
Maggie Hall
Senior UX Designer
Brad Kaloupek
Director of Design
Bryan...
© 2014 SPARC LLC Proprietary and Confidential
≡2
SPARC is a software
development company
creating engaging
technology with...
© 2014 SPARC LLC Proprietary and Confidential
≡3
•12 UI/UX Designers
•9 Internal Products Designed & Launched
•±36 Venture...
© 2014 SPARC LLC Proprietary and Confidential
≡
Design Cycle
5
Design Assessment
Assessment
IDEA
Beta Launch
BUILD
Learn, ...
© 2014 SPARC LLC Proprietary and Confidential
≡
Design Cycle
6
Design Assessment
Assessment
IDEA
Beta Launch
BUILD
Learn, ...
Research
Visual
Design
Patterns
Deliver
Prototype
Example Product - The Process - Old
7 - 1 week sprints -
Deliver 3 user ...
Research
Iterate
Wireframe Support & launch
Week 7Test
Example Product - The Process - Agile
Discovery
Week 1
Design & Bui...
© 2014 SPARC LLC Proprietary and Confidential
≡
Design Cycle
9
Design Assessment
Assessment
IDEA
Beta Launch
BUILD
Learn, ...
Research - overview
Market Research
User Research
Solution
Business Goals
© 2014 SPARC LLC Proprietary and Confidential
≡
Design Cycle
14
Design Assessment
Assessment
IDEA
Beta Launch
BUILD
Learn,...
© 2014 SPARC LLC Proprietary and Confidential
≡
Design Cycle
16
Design Assessment
Assessment
IDEA
Beta Launch
BUILD
Learn,...
Agile Software Design for Startups
www.sparcedge.com
Maggie Hall
Senior UX Designer
Brad Kaloupek
Director of Design
Bryan...
Agile Software Design for Startups
Agile Software Design for Startups
Agile Software Design for Startups
Agile Software Design for Startups
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Agile Software Design for Startups

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Presented at Giant Conference in Charleston, SC on June

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  • We all know that mobile devices are just about everywhere… but just how “everywhere” are they, really? • Using the WebEx interface select your answer for the following question…
  • We all know that mobile devices are just about everywhere… but just how “everywhere” are they, really? • Using the WebEx interface select your answer for the following question…

  • Design Advocates - this is a new concept we’re trying to allow members of our team to focus and teach one area of design.

    We touch a lot of different disciplines in design, put people in a position for others to hear them.

  • We all know that mobile devices are just about everywhere… but just how “everywhere” are they, really? • Using the WebEx interface select your answer for the following question…
  • We all know that mobile devices are just about everywhere… but just how “everywhere” are they, really? • Using the WebEx interface select your answer for the following question…
  • We all know that mobile devices are just about everywhere… but just how “everywhere” are they, really? • Using the WebEx interface select your answer for the following question…
  • Research
    Business goals
    Market research
    User research

    Success is in the center
    Every element in your design process should point to data from your research.

  • We start with a barebones wordpress theme and we work to a final visual design.
  • We all know that mobile devices are just about everywhere… but just how “everywhere” are they, really? • Using the WebEx interface select your answer for the following question…
  • We all know that mobile devices are just about everywhere… but just how “everywhere” are they, really? • Using the WebEx interface select your answer for the following question…
  • Agile Software Design for Startups

    1. 1. Agile Software Design for Startups www.sparcedge.com Maggie Hall Senior UX Designer Brad Kaloupek Director of Design Bryan Callahan Director of Commercial Services Chad Norman Director of Marketing
    2. 2. © 2014 SPARC LLC Proprietary and Confidential ≡2 SPARC is a software development company creating engaging technology with our Government & Commercial partners.
    3. 3. © 2014 SPARC LLC Proprietary and Confidential ≡3 •12 UI/UX Designers •9 Internal Products Designed & Launched •±36 Ventures & Products Designed with Partners •#14 Fastest Growing private company in America by Inc. 500 in 2013. •#1 Fastest growing private company in South Carolina & the Software category in Inc. 500 •“SC Best Place to Work” Award-Winning Culture 3 years in a row.
    4. 4. © 2014 SPARC LLC Proprietary and Confidential ≡ Design Cycle 5 Design Assessment Assessment IDEA Beta Launch BUILD Learn, Iterate, Improve SUCCESS REPEAT Software Development Learn, Iterate, Improve • Sales Strategy Support • Marketing Strategy • Branding, Identity & Messaging • Website Design • Content Development • Social Media Management • Discovery & Research • UX Wireframes & Design • Prototype & Deliver • Agile Software Development • Effective Communication • MVP approach to delivery • Quality Assurance
    5. 5. © 2014 SPARC LLC Proprietary and Confidential ≡ Design Cycle 6 Design Assessment Assessment IDEA Beta Launch BUILD Learn, Iterate, Improve SUCCESS REPEAT Software Development Learn, Iterate, Improve • Sales Strategy Support • Marketing Strategy • Branding, Identity & Messaging • Website Design • Content Development • Social Media Management • Discovery & Research • UX Wireframes & Design • Prototype & Deliver • Agile Software Development • Effective Communication • MVP approach to delivery • Quality Assurance
    6. 6. Research Visual Design Patterns Deliver Prototype Example Product - The Process - Old 7 - 1 week sprints - Deliver 3 user flows Wireframes 3 user flows 1 week 3 weeks 1 week Build 2 weeks
    7. 7. Research Iterate Wireframe Support & launch Week 7Test Example Product - The Process - Agile Discovery Week 1 Design & Build 3 User Flows Week 2 - 6
    8. 8. © 2014 SPARC LLC Proprietary and Confidential ≡ Design Cycle 9 Design Assessment Assessment IDEA Beta Launch BUILD Learn, Iterate, Improve SUCCESS REPEAT Software Development Learn, Iterate, Improve • Sales Strategy Support • Marketing Strategy • Branding, Identity & Messaging • Website Design • Content Development • Social Media Management • Discovery & Research • UX Wireframes & Design • Prototype & Deliver • Agile Software Development • Effective Communication • MVP approach to delivery • Quality Assurance
    9. 9. Research - overview Market Research User Research Solution Business Goals
    10. 10. © 2014 SPARC LLC Proprietary and Confidential ≡ Design Cycle 14 Design Assessment Assessment IDEA Beta Launch BUILD Learn, Iterate, Improve SUCCESS REPEAT Software Development Learn, Iterate, Improve • Sales Strategy Support • Marketing Strategy • Branding, Identity & Messaging • Website Design • Content Development • Social Media Management • Discovery & Research • UX Wireframes & Design • Prototype & Deliver • Agile Software Development • Effective Communication • MVP approach to delivery • Quality Assurance
    11. 11. © 2014 SPARC LLC Proprietary and Confidential ≡ Design Cycle 16 Design Assessment Assessment IDEA Beta Launch BUILD Learn, Iterate, Improve SUCCESS REPEAT Software Development Learn, Iterate, Improve • Sales Strategy Support • Marketing Strategy • Branding, Identity & Messaging • Website Design • Content Development • Social Media Management • Discovery & Research • UX Wireframes & Design • Prototype & Deliver • Agile Software Development • Effective Communication • MVP approach to delivery • Quality Assurance
    12. 12. Agile Software Design for Startups www.sparcedge.com Maggie Hall Senior UX Designer Brad Kaloupek Director of Design Bryan Callahan Director of Commercial Services Chad Norman Director of Marketing

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