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Vocational PP - Tourism
Vocational PP - Tourism
Vocational PP - Tourism
Vocational PP - Tourism
Vocational PP - Tourism
Vocational PP - Tourism
Vocational PP - Tourism
Vocational PP - Tourism
Vocational PP - Tourism
Vocational PP - Tourism
Vocational PP - Tourism
Vocational PP - Tourism
Vocational PP - Tourism
Vocational PP - Tourism
Vocational PP - Tourism
Vocational PP - Tourism
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Vocational PP - Tourism

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  • 1. PORTUGAL Tourist Destination for UK visitors Ana Mourao HNC Tourism 26 th May 2011
  • 2. Contents <ul><li>Portugal </li></ul><ul><li>Appeal of Portugal </li></ul><ul><li>Tourism purposes </li></ul><ul><li>Tourist Generating regions </li></ul><ul><li>Most visited regions </li></ul><ul><li>Algarve, Madeira, Lisbon and other regions </li></ul><ul><li>Travelling to Portugal </li></ul><ul><li>Current trends </li></ul><ul><li>Conclusions </li></ul>
  • 3. Portugal <ul><li>9 th country most visited by UK tourists </li></ul><ul><li>1.8 million visitors per year </li></ul><ul><li>Top 5 main markets for Portugal </li></ul>Destination Ranking Spain 1 France 2 Ireland 3 USA 4 Italy 5 Germany 6 Greece 7 Holland 8 Portugal 9 Turkey 10
  • 4. Appeal of Portugal <ul><li>Weather </li></ul><ul><li>Beaches </li></ul><ul><li>Food </li></ul><ul><li>Golf </li></ul><ul><li>Affordable </li></ul><ul><li>Relatively close </li></ul><ul><li>Low-cost flights </li></ul>
  • 5. Tourism Purposes
  • 6. Tourism Generating Regions in the UK
  • 7. Most Visited Regions in Portugal
  • 8. Algarve <ul><li>Most popular tourist destination in Portugal </li></ul><ul><li>Population triples during peak season </li></ul><ul><li>Mediterranean climate </li></ul><ul><li>Seaside Resorts </li></ul><ul><li>Network of Golf courses </li></ul><ul><li>Cuisine </li></ul><ul><li>Relatively cheap </li></ul>
  • 9. Madeira <ul><li>Archipelago on the Atlantic Ocean </li></ul><ul><li>Mild year-round temperatures </li></ul><ul><li>Mountain/ Beach resorts </li></ul><ul><li>Hillwalking </li></ul><ul><li>New Year&apos;s Celebrations </li></ul>
  • 10. Lisbon <ul><li>Capital </li></ul><ul><li>“ City of the 7 Hills” </li></ul><ul><li>Largest City: 2.8 million </li></ul><ul><li>City Breaks </li></ul><ul><li>Business Tourism </li></ul>
  • 11. Other Regions <ul><li>Northern Region </li></ul><ul><li>Central Region </li></ul><ul><li>Alentejo </li></ul><ul><li>Azores </li></ul>
  • 12. Travelling to Portugal <ul><li>98.7% of tourists fly </li></ul><ul><li>Good air links </li></ul><ul><li>Direct flights from many cities in the UK to the main destinations </li></ul><ul><li>Direct from Edinburgh to the Algarve, Madeira and Lisbon </li></ul><ul><li>Low cost airlines such as Ryanair, Easyjet, Jet2 </li></ul>
  • 13. Current Trends <ul><li>Most British tourists travel from July to September </li></ul><ul><li>Explosion of low cost airlines is leading to increasing numbers of visitors from other UK cities </li></ul><ul><li>Despite the economic downturn tourism numbers </li></ul><ul><li>Growth in online and last minute booking </li></ul><ul><li>UK tourists purchase mainly package holidays </li></ul>
  • 14. Conclusions <ul><li>UK tourists visit Portugal mainly for leisure purposes </li></ul><ul><li>Portugal appeals to tourists because of the weather, prices and good air connections </li></ul><ul><li>Most tourists come from greater London </li></ul><ul><li>The Algarve is the most popular destination </li></ul><ul><li>The great majority travels by air </li></ul>
  • 15. Sources <ul><li>Websites </li></ul><ul><li>Www.visitportugal.com </li></ul><ul><li>Www.turismodeportugal.pt </li></ul><ul><li>Www.wikipedia.co.uk </li></ul><ul><li>Images </li></ul><ul><li>www.google.co.uk </li></ul>
  • 16. Thank you for your attention! <ul><li>Any questions </li></ul>

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