Example three kubus
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  • 1. KUBUSC. Juice15th May 2013
  • 2. PRESENTATION OUTLINE About the brand 4Ps: Product 4Ps: Price 4Ps: Place 4Ps: Promotion Market Segmentation: Demographicand Geographical Questions and Answers time
  • 3. KUBUS [Q-BUSH] Carrots and fruits thick juices Produced by Maspex company Wide brand offering other products:
  • 4. PRODUCT Apple, banana and carrot juice (0,9l plastic bottle) High quality No added preservatives Pasteurization method used
  • 5. PRICE 0,33l bottle – £0,65; 0,9l bottle - £1,20 Price proper to quality Competitive products:
  • 6. PLACE Mainly sold in Poland Export: Great Britain, USA, Germany,Czech Republic, Russia, Lithuania
  • 7. PROMOTION Targeting children Represented by an image of a friendly bear Very attractive website www.kubus.pl
  • 8. MARKET SEGMENTATION:DEMOGRAPHIC: School age children Young, medium sized families from higher andmedium classGEOGRAPHICAL: Big cities Small villages
  • 9. THANK YOU,ENJOY YOUR JUICE!Sources:www.kubus.plwww.sciaga.pl/tekst/34905-35-analiza_sprzedazy_sokow_kubuswww.notesdesk.com/notes/marketing/marketing-segmentation