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Marketing Spiders

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Mind maps on marketing for GCSE Business Studies

Mind maps on marketing for GCSE Business Studies

Published in: Business, News & Politics

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  • 1. Bully’s Biz
    Marketing
  • Bully’s Biz
    TheMarket
    Productorientatin
    Whatis marketing?
    Marketorientation
    Marketsegmentation
    Themarket
    SWOT analysis
    Landavailability
    Analysingthemarket
    Laboursupply
  • 13. Bully’s Biz
    MarketResearch
    Whatismarketresearch?
    Primaryorfieldresearch
    Deskorsecondaryresearch
    MarketResearch
    Types of questions
    Sampling
  • Bully’s Biz
    Marketing Mix
    Place
    Product
    Marketing Mix
    Price
    Promotion
  • 24. Bully’s Biz
    Price
    Rightprice
    Pricingstartegies
    Covercosts
    Level of revenue
    Price
    Level of profit
  • 33. Bully’s Biz
    Product
    Productdecisions
    Productmix
    ProductLifecycle
    Productdifferentiation
    • Size,colourshape
    • 39. Taste, ingredients
    • 40. BrandingPackaging
    • 41. Extra features
    Product
    Productextension
    Branding
  • 42. Bully’s Biz
    Place
    Channel of distribution/distributionchain
    Choosingtherightchannel
    Retailers
    E-Business
    Place
    Wholesalers
    Directselling
  • 43. Bully’s Biz
    Promotion
    Advertising
    Advertising agencies
    Direct mail
    Choosingtherightpromotiondependson
    Promotion
    Personal selling
    Packaging
    Sales techniques
    Specialoffers
  • 47. Bully’s Biz
    Niche V Mass
    Strategies
    Size of target market
    Competition
    Niche v Mass
    Economies of scale
    Specialization