Marketing Spiders
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Marketing Spiders

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Mind maps on marketing for GCSE Business Studies

Mind maps on marketing for GCSE Business Studies

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    Marketing Spiders Marketing Spiders Presentation Transcript

    • Bully’s Biz
      Marketing
      • The market
      • Market research
      • Marketing mix
      • Price
      • Product
      • Place
      • Promotion
      • Niche V Mass
    • Bully’s Biz
      TheMarket
      Productorientatin
      Whatis marketing?
      Marketorientation
      Marketsegmentation
      • Age
      • Gender
      • Location
      • Lifestyle
      • Socio economic
      Themarket
      SWOT analysis
      Landavailability
      Analysingthemarket
      Laboursupply
    • Bully’s Biz
      MarketResearch
      Whatismarketresearch?
      Primaryorfieldresearch
      • Interviews
      • Questionnaires
      • Panel Groups
      • Observation
      • Testing
      Deskorsecondaryresearch
      MarketResearch
      Types of questions
      • Closed
      • Open
      • Multiplechoice
      • Prefernce
      • Scale
      Sampling
      • Random
      • Quota
      • Target
    • Bully’s Biz
      Marketing Mix
      Place
      Product
      Marketing Mix
      Price
      Promotion
    • Bully’s Biz
      Price
      Rightprice
      Pricingstartegies
      • Cost plus
      • Contribution
      • Penetration
      • Skimming
      • Discounting
      • Parallelpricing
      • Lossleaders
      • Pscholoigical
      • Price discimination
      Covercosts
      Level of revenue
      Price
      Level of profit
    • Bully’s Biz
      Product
      Productdecisions
      Productmix
      ProductLifecycle
      • Development
      • Launch
      • Growth
      • Maturity
      • Saturation
      • Decline
      Productdifferentiation
      • Size,colourshape
      • Taste, ingredients
      • BrandingPackaging
      • Extra features
      Product
      Productextension
      Branding
    • Bully’s Biz
      Place
      Channel of distribution/distributionchain
      Choosingtherightchannel
      Retailers
      E-Business
      Place
      Wholesalers
      Directselling
    • Bully’s Biz
      Promotion
      Advertising
      Advertising agencies
      Direct mail
      Choosingtherightpromotiondependson
      • Productnature
      • Budget
      • Target customers
      • Productlifecycle
      Promotion
      Personal selling
      Packaging
      Sales techniques
      Specialoffers
    • Bully’s Biz
      Niche V Mass
      Strategies
      Size of target market
      Competition
      Niche v Mass
      Economies of scale
      Specialization