First leasing


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First leasing

  1. 1. Laying down a concept note for launching & sustaining the strategy on Online Marketing platforms for First Leasing, Qatar.
  2. 2. Introduction SPANCO Golden Key Solutions , a collaborated entity of two distinctly varied professional corporations, is a leading provider of State of the Art Contact Centre and BPO services and IT services from the Gulf Countries. Through a combination of experience, people, latest technologies, domain expertise and rigorous quality processes, the company helps clients improve operations, quality and efficiency, while lowering costs by outsourcing. <ul><li>Spanco Golden Key Solutions offers customized and comprehensive customer care solutions to </li></ul><ul><li>Telecommunications </li></ul><ul><li>Banking and Financial Services </li></ul><ul><li>Media </li></ul><ul><li>And Many More </li></ul>
  3. 3. Spanco GKS…..Beyond BPO <ul><li>After proving our expertise in the BPO & ITES industry for almost 5 years, Spanco GKS explores the World Wide Web and goes BEYOND BPO </li></ul>Few of our latest initiatives Web Souq (Qatar Day, My Car Souq, Bank Souq) Marhaba Dial Uniqtel And many more <ul><li>Spanco GKS has slowly and steadily diversified into the following new verticals: </li></ul><ul><ul><li>Online Market Research </li></ul></ul><ul><ul><li>Social CRM </li></ul></ul><ul><ul><li>Social Media Commerce </li></ul></ul><ul><ul><li>Online Reputation Management </li></ul></ul>We are also developing an in-house team of designers and application developers on Mobile and Digital platforms to offer a 360 degree experience By 2012, we see ourselves leading the social web revolution in MENA region.
  4. 4. First Leasing, Qatar. First Leasing Co. C.Q.S.C. (FLC) was incorporated in April 2008 under the 2002 Qatari Commercial Law Number 5. The Company was incorporated with paid-in capital of QR280 million. It is specialized in providing leasing services for movable and immovable assets to corporations and individuals. FLC also invests in companies engaged in similar business in Qatar and across the Gulf Cooperation Council (GCC) region. Whether you are a company or an individual, First Leasing Company provides you with ultimate leasing solutions tailored to your needs.
  5. 5. The Purpose <ul><ul><li>Spanco GKS will work with First Leasing, Qatar to support them for all Online & Offline marketing requirements. </li></ul></ul>
  6. 6. The challenge First Leasing, Qatar. The challenge and purpose of this proposal is to ultimately increase the loan applications for First Leasing, Qatar. It has been correctly identified that one of the primary issues to be addressed is the low levels of awareness within the broader mass market.
  7. 7. Brand Awareness Increased Sale HOW? Online Offline Information Channel
  8. 8. Online Brand & Reputation Management
  9. 9. Do you think Social Media is Not Important?
  10. 10. A Few facts about Social Media Years to Reach 500 million…. Facebook added 100 million users in less than 9 months 38 yrs 13 yrs 4 yrs
  11. 11. Still Think Social Media is Not Important? Welcome to the Revolution…
  12. 12. Power of social Media There are 200, 000, 000 Blogs 54% of bloggers post content or tweet daily 78% of the consumers trust their peer recommendations Only 14% trust advertisements
  13. 13. So why aren't people doing it? <ul><ul><li>46% of the companies surveyed claim that there isn't enough knowledgeable staff in place to help support the effort </li></ul></ul>
  14. 14. 300,000+ <ul><li>No. of people active on Social Media in Qatar </li></ul>We will target this population and create Brand Awareness about First Leasing, Qatar. How are we going to do this
  15. 15. Proposed Model- 1 Concept note for the marketing strategy Developing a mascot for the brand Sustained strategy on social media platforms (Web2.0) 2 3 Qatar Day 4
  16. 16. Concept Note <ul><li>Strategy </li></ul><ul><li>Give the brand a face and hence connect with the users on a personal level. </li></ul><ul><li>Use the forums for increasing interaction with the target audience </li></ul><ul><li>Make crucial announcements to give updates about the happenings at client </li></ul><ul><li>Be seen in the news and blogs enough to establish the brand name of choice in lead generation activities </li></ul><ul><li>Benefits </li></ul><ul><li>Direct communication with potential and existing customers </li></ul><ul><li>Increase in “Productivity” while creating a brand </li></ul><ul><li>Creates a lasting impression about the brand. A very powerful branding mechanism </li></ul><ul><li>Drive traffic to targeted pages of client website as well as blog pages. </li></ul>
  17. 17. Enters The Brand Mascot
  18. 18. Mr. Money: Taking Promotion to next level <ul><li>Strategy </li></ul><ul><li>Brand Mascot is 37 years old and a financial consultant. </li></ul><ul><li>Friendly. Intelligent. Educated. </li></ul><ul><li>He becomes the face of the brand </li></ul><ul><li>He will proactively answer queries / help / Share details about financial industry, banking products, investment guidance etc. and have his perspective. </li></ul><ul><li>Users follow the story and life of the Mascot as he helps users in the online community via informative and interesting conversations </li></ul><ul><li>Benefits </li></ul><ul><li>Mascot can run contests/ spot prizes /discounts to keep the community engaged. </li></ul><ul><li>He will regularly interact with patrons and connect to the prospects and patrons on a more personal level </li></ul><ul><li>He as a helpful friend will create the initial buzz </li></ul>
  19. 19. Hi, We provide consumers with a wide array of leasing products including our vehicle lease services offer flexible financial solutions directly to individuals and business customers. You may call us on 12345678 and get an appointment for yourself with one of our leasing agents. Call us – Email- Our Website- Best Regards, First Leasing, Qatar. Conversations can be entertained-
  20. 20. Hi, We provide consumers with a wide array of leasing products including our vehicle lease services offer flexible financial solutions directly to individuals and business customers. Auto Lease, a First Leasing subsidiary also provides Shari’a compliant finance and operating lease for light vehicles and passenger cars primarily tailored to individual customers. You may call us on 12345678 and get an appointment for yourself with one of our leasing agents. Email- Our Website- Best Regards, First Leasing, Qatar.
  21. 21. Social Media Strategy Social media optimization allows you to promote your company’s product & services through an interactive method. You can be popular among the social media users and can leverage your business, through social media optimization. <ul><li>Advantage: </li></ul><ul><li>Brand building </li></ul><ul><li>Increased inbound links and direct referrals </li></ul><ul><li>Reaching targeted market segment </li></ul><ul><li>Negligible media costs </li></ul><ul><li>Increased site traffic </li></ul>
  22. 22. Social media has millions of users around the world and the number keeps increasing, everyday. We help you to tap the immense potential of social media to your advantage. Our Deliverables- SMM Strategy Account setup/enhance & promotion Account Management & updates Ads campaign mgmt. Fan seeding Custom Background design Wikis promotion Article writing
  23. 23. <ul><li>Link building- through blog articles, whitepapers, comments, and content updates for more site traffic. </li></ul><ul><li>Bookmarking and tagging- through appropriate tags and notes, for making your website popular. </li></ul><ul><li>Continuous monitoring and analysis- monitoring progress and suggesting tips to improve the social media marketing campaigns. </li></ul><ul><li>Creative marketing- Introduction of informative contents and creative marketing strategies for better site traffic. </li></ul>Our Deliverables-
  24. 24. Qatar Day
  25. 25. Few Facts- <ul><li>More than 1500 daily unique visitors </li></ul><ul><li>One of the fastest growing website </li></ul><ul><li>Highest number (45000+) of page views as compared to all other websites in Qatar. </li></ul><ul><li>More than 15 different unique features </li></ul><ul><li>Catch news at a speed of light </li></ul><ul><li>Entertainment at your doorstep </li></ul><ul><li>Live updates from Aladdin (Admin Blogger) </li></ul><ul><li>Excellent presence on Social Media Platforms </li></ul><ul><li>Many More… </li></ul>
  26. 26. Solutions Offered By Qatar Day <ul><li>Flash Banner on the Home Page </li></ul><ul><li>Web space on individual pages. </li></ul><ul><li>Your World Your Space…. </li></ul>
  27. 27. Flash Banner on the Home Page
  28. 28. Web Space on Individual Pages <ul><li>Qatar Day as a website has unique individual pages featuring latest updates: </li></ul><ul><li>Blogs </li></ul><ul><li>Events </li></ul><ul><li>Classifieds: Cars, Accommodation, Home Appliances, Electronics & </li></ul><ul><li>Mobiles </li></ul><ul><li>Gallery: Pictures & Videos </li></ul><ul><li>Q&A </li></ul><ul><li>Aladdin's Blog </li></ul><ul><li>Entertainment: Restaurants, Weekend Planner, Movies, Shopping, Nightlife </li></ul><ul><li>Contest </li></ul><ul><li>News </li></ul>Advertise your brand on these pages and attract crowd from various demographics
  29. 29. Example Look on the Entertainment Page
  30. 30. Your World Your Space <ul><li>Your Space to talk about your business!!! </li></ul><ul><li>Your Personalized Space to talk to your fans.. </li></ul><ul><li>You write we showcase…. </li></ul><ul><li>People Ask…You Answer.. </li></ul>
  31. 31. Viewers Choice Viewers Choice
  32. 32. Electronics & Home Appliances Viewers Choice Viewers Choice Ask the Expert ? 1- What are the general terms and condition while leasing a house ? 2- Which company provides heavy cranes for lease ? 3- Where can I get better deal for lease car? <ul><li>GENERAL QUESTIONS </li></ul><ul><li>WHICH IS THE BEST </li></ul><ul><li>LEASING COMPANY </li></ul><ul><li>IN DOHA ? </li></ul><ul><li>WHICH IS THE CAR </li></ul><ul><li>TO BE TAKEN ON </li></ul><ul><li>LEASE ? </li></ul><ul><li>WHERE CAN I GET </li></ul><ul><li>MARINE EQUIPMENT </li></ul><ul><li>ON LEASE ? </li></ul><ul><li>BLOGS OF THE WEEK </li></ul><ul><li>Precaution which need </li></ul><ul><li>to be taken while taking </li></ul><ul><li>rented car….. </li></ul><ul><li>2. The Captivating Stories </li></ul><ul><li>Behind 127 Hours </li></ul><ul><li>127 Hours!!! A strange </li></ul><ul><li>title the first thing that </li></ul><ul><li>came to my mind was </li></ul><ul><li>it would be ………. </li></ul>NAME: Mr. Trevor Clinard AGE: 33 Current Profile – Finacial Analysts Profession: Finance and Leasing Analyst at First Leasing
  33. 33. What's in it for you??? <ul><li>Branding </li></ul><ul><li>Marketing </li></ul><ul><li>New Followers </li></ul><ul><li>More Revenue </li></ul><ul><li>Your Own Space to Blog and connect with the people of Qatar </li></ul>
  34. 34. Shukran! Connect with us! Gurpreet Singh Ahuja AGM-Projects [email_address] M- +974-33251417 Zohar Jivan Manager-Projects [email_address] M- +974-33602601 Our growth depends on your growth