Brand PR, Stockholm, presentationPresentation Transcript
+46 734 053 053Sveavägen 17, 111 57 STOCKHOLM, SWEDEN BRAND PR
PR is basically; do something good and show it. It is not talking and promising. Your ac<ons build trust, and PR is all about trust. And trust is key in the era of dialogue...
In the era of dialogue we all have to be honest. Companies need to behave like ordinary people. No one likes someone who pretends to be perfect. The perfect brand is a myth.
It sounds contradictory, but to create the successful human brand you will not only have to stand out of the crowd – you must avoid crowds altogether. It´s not about being the perfect partner – it´s about being a unique partner
A Grand Idea, our trademark! It´s when all the hard work with a sharp strategy is done and you can enjoy the euphoria of thinking freely... It´s also about the freedom of a Eght brief...
As Hugh McLeod put it: ”Change is not death. Fear of change is death”. As partners we expect you to bear with us if we twist and turn things a liMle bit. It´s not to make us look good. It´s to make you look good.
All Grand Ideas come with great stories baked-‐in. And all great stories have adversity baked-‐in. "Against the odds" etc. David doesnt always beat Goliath in real life, of course. That said, being David is the human condiEon. Being Goliath is not.
All good ideas must die – so that great ideas can live. Killing your babies is hard at ﬁrst – but you get used to it. Being presEgeless is an art both we and our clients are used to.
So, what is the secret sauce behind all our prize winning Grand Ideas? The secret is – there is no secret sauce... Just an ambiEon to look for true consumer relaEons, and not to look for image.
How to create a shiAy brand SomeEmes it puts things in perspecEve when you think of how you should not do things.
How can we partner together? Our approach is quite simple. 1) Give us a brief, and we will get back to you with a sketchy strategy, and a Grand Idea. If you buy us, you pay us. If not, you don´t... 2) No one can judge us beMer than our clients. Call anyone and let them tell you about us. We will give you their numbers on your request. Here are some of them, with the work we do: Apollo, tour operator, helping them to take responsability for people and environment Cambio Healthcare Systems is now into a digital dialogue with paEents and doctors CTEK is ignited by a new brand pla]orm that sparks and glows Fla8rog is now leaping the internaEonal markets Shell, down to earth markeEng that smells of diesel and rock´n roll St1 – Suits on, and into the chambers of the ministers Svenska Spel -‐ as big as it gets (Links to all clients on www.brandpr.se)
Some cumulative experience BerwaldhallenCV, sort of…