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Brand PR, Stockholm, presentation

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  • 1. +46 734 053 053Sveavägen 17, 111 57 STOCKHOLM, SWEDEN BRAND PR
  • 2. PR  is  basically;  do  something   good  and  show  it.   It  is  not  talking  and  promising.     Your  ac<ons  build  trust,  and  PR  is  all   about  trust.  And  trust  is  key  in  the  era  of  dialogue...  
  • 3. In  the  era  of  dialogue  we  all  have  to  be  honest.  Companies  need  to   behave  like  ordinary  people.  No  one  likes  someone  who  pretends   to  be  perfect.  The  perfect  brand  is  a  myth.    
  • 4. It  sounds  contradictory,  but  to  create  the  successful  human  brand   you  will  not  only  have  to  stand  out  of  the  crowd  –  you  must  avoid   crowds  altogether.  It´s  not  about  being  the  perfect  partner  –  it´s  about  being  a  unique   partner  
  • 5. A  Grand  Idea,  our  trademark!  It´s  when  all  the  hard  work  with  a  sharp  strategy  is  done  and   you  can  enjoy  the  euphoria  of  thinking  freely...   It´s  also  about  the  freedom  of  a  Eght  brief...  
  • 6. As  Hugh  McLeod  put  it:   ”Change  is  not  death.  Fear  of  change  is  death”.  As  partners  we  expect  you  to  bear  with  us  if  we  twist  and  turn  things  a  liMle  bit.   It´s  not  to  make  us  look  good.  It´s  to  make  you  look  good.  
  • 7. All  Grand  Ideas  come  with  great  stories  baked-­‐in.  And  all  great   stories  have  adversity  baked-­‐in.  "Against  the  odds"  etc.    David  doesnt  always  beat  Goliath  in  real  life,  of  course.  That  said,   being  David  is  the  human  condiEon.  Being  Goliath  is  not.    
  • 8. All  good  ideas  must  die  –  so  that  great  ideas  can  live.   Killing  your  babies  is  hard  at  first  –  but  you  get  used  to  it.  Being  presEgeless  is  an  art  both  we  and  our  clients  are  used  to.  
  • 9. So,  what  is  the  secret  sauce  behind  all  our  prize  winning  Grand   Ideas?  The  secret  is  –  there  is  no  secret  sauce...  Just  an  ambiEon  to  look  for  true  consumer  relaEons,  and  not  to   look  for  image.  
  • 10. How  to  create  a  shiAy  brand  SomeEmes  it  puts  things  in  perspecEve  when  you  think  of  how  you   should  not    do  things.  
  • 11. How  can  we  partner  together?   Our  approach  is  quite  simple.     1)  Give  us  a  brief,  and  we  will  get  back  to  you  with  a  sketchy   strategy,  and  a  Grand  Idea.  If  you  buy  us,  you  pay  us.  If  not,  you   don´t...  2)  No  one  can  judge  us  beMer  than  our  clients.  Call  anyone  and  let   them  tell  you  about  us.  We  will  give  you  their  numbers  on  your   request.  Here  are  some  of  them,  with  the  work  we  do:  Apollo,  tour  operator,  helping  them  to  take  responsability  for  people  and  environment   Cambio  Healthcare  Systems  is  now  into  a  digital  dialogue  with  paEents  and  doctors   CTEK  is  ignited  by  a  new  brand  pla]orm  that  sparks  and  glows   Fla8rog  is  now  leaping  the  internaEonal  markets   Shell,  down  to  earth  markeEng  that  smells  of  diesel  and  rock´n  roll   St1  –  Suits  on,  and  into  the  chambers  of  the  ministers   Svenska  Spel  -­‐  as  big  as  it  gets   (Links  to  all  clients  on  www.brandpr.se)  
  • 12. Some cumulative experience BerwaldhallenCV,  sort  of…  

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