Your SlideShare is downloading. ×
Trend Watch 2009
Upcoming SlideShare
Loading in...5

Thanks for flagging this SlideShare!

Oops! An error has occurred.


Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Trend Watch 2009


Published on

Presentation at IECSC Fort Lauderdale...Focus on the Future of Global Wellness

Presentation at IECSC Fort Lauderdale...Focus on the Future of Global Wellness

  • Be the first to comment

  • Be the first to like this

No Downloads
Total Views
On Slideshare
From Embeds
Number of Embeds
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

No notes for slide


  • 1.
    • Trend Watch 2009“Global Alternative Wellness”
    Bonnie Canavino
    Red Cherry Group
  • 2. We are in a revolutionary era of surprise and innovation!
    You need to think and act like a revolutionary!
    Age of the Unthinkable‘Quote from Joshua Cooper Ramo ‘The Age of the Unthinkable’
  • 3. New Spa Client is Setting the Trend
  • 4. Age of the Unthinkable
  • 5. The Indigenous Revolution
    First Global Ritual Embracers / last 10 years
    Destination Spas - Internationally Grown / Vacation Abroad
    Resort Spa – National Business Retreats / Vacation
    Culture Spa – Local Culture Diversification
    Spa Community Introduction
    City center spas and resorts
    Brand name recognized Spas and
    Alternative Self Care Spa Centers
    Medi Spas
  • 6. The New Spa Consumer
    Complete Wellness Treatment
    No longer a spa world of stand alone modalities or systems
    Alternative Healthy Life Style Choices
    Alternative health treatments for Proactive wellness
    Accupressure, Reiki, Acupuncture, Energy Work…
    Personalization incorporated into basic services
    Rather then Swedish and deep tissue…a custom modality therapy
    Rather then a Specific facial…created treatment with new modalities
    Indigenous Cultural Therapy
    Preventative wellness themes including ancient modalities and healing practices from old cultures
    Asia, European and New North and South American
    Searching for brands that offer specific healing therapy features in the forefront
  • 7. The New Spa Consumer
    Expectation of Excellence
    and Advantage!
    Revolutionary Environment
    New Service Culture
    Safe…language and treatment attention
    Comforting…human connection attention
    Personalization…from entrance to end
    Green & Sustainable
    Luxury without waste…with a silver spoon
    Wellness spa BRAND product… Organic, natural…
  • 8. The New Spa Consumer
    New Financial Commitment Reflects
    Understand the New Human Nature
    Relieve Fear about spending
    Eliminate stress out of their lives
    Include to preventative wellness
    Changes for New Economic Reality
    Reflect the consumer’s life style…Recycling, Conservation & Self health
    Spa Service and retail programs to meet, new life management
    New and Innovative…revolutionize services and retail education and offerings
  • 9. Aromatherapy
    Specific Collections
    Herbal Foot Soaks
    Herbs & Essential Oils
    Head Massage
    Shiro Oils
    Herbal Balancing
    Massage Modalities
    American Stone
    Herbal Compress
    Floral Water Therapy
    Sense conditioning
    Dry Raw herbs
    Soak, Scrub…
    Global therapies that Complete the Wellness service!
  • 10. Asian Spa Market steeped in culture service
    Presentation protocols
    Comfort to beautify the Spirit
    Healing Cultural Arts
    Asian spa financial structure
    Not pledged with high overhead
    Use of indigenous healing traditional therapies
    Client financial commitment is in balance
    Asian Future Trend
    Traditional bath houses
    Offering massage and additional body therapy creating a new cultural venue of spa for the weary traveler
    Why Look to Asia
  • 11. Javanese Lulur: multi modalities cleansing ritual
    Thai : ancient massage healing ritual
    Burmese Jivaka: muscle relief ritual
    Indian Head Massage: Balancing nervous
    system ritual
    Ayurvedic Udwartan: detoxification ritual
    Ayurvedic Shirodara: deep healing ritual
    Ayurvedic Abhyanga: lymph/ connective
    tissue massage ritual
    Ayurvedic Marma: ancient Indian
    accupressure for body junctures
    Indonesian Borea: healing full body
    health ritual
    Asia China, India, Burma, Bali
  • 12. Discovery by Economics and Local Indigenous Spa Culture Design
    North Americas are the newest resource
    indigenous healing rituals
    New Ritual Directive
    Healing to purify
    Soothing to calm and anti-inflammatory
    Spiritual to release tension and demons
    New world of aromatherapy
    Wild crafted organics : sage, tarragon, myrtle, fir needle,
    America’s own Peppermint Penny Royal
    New Textures :Wild Crafted and Organic
    Healing herbs: angelica root powder / evening primrose leaves
    Floral Water: angelica / hydrangea
    Paste masks: used dry or wet / blend of root powders
    and natural clays
    New and advanced techniques
    Sea Stone massage from Shaman Medicine
    Soaks with herbs and wild crafted oils
    Wraps with herbal pastes and floral waters
    New North American Rituals
  • 13. Searching the Future Indigenous Spa Culture Design
    South America will the next addition to spa rituals
    indigenous healing rituals
    New Ritual Directive
    Healing with fruit high in V-C and anti oxidants :
    camu-camu fruit
    New world of aromatherapy
    Palo Santo – family of frankincense - healing
    New Textures similar to North America
    Healing herbs
    Floral Water
    Paste masks
    New and advanced techniques
    Next South American Rituals
  • 14. New Lifestyle Spa Service
    Complete Wellness means therapy in every step, touch and product used including
    Preventative spa health consultation
    Customized Chosen Service therapy
    Customized specialized therapy modalities
    Customized blended professional products
    Sustainable aids and tools
    Post-custom therapy and home care retail recommendation experience
    Personalization Through Customization
  • 15. New retail trend is in Customization!
    Customizing….home care to
    match her wellness spa service,
    directly gives you the power to meet
    the spa guests search for Pro active
    lifestyle therapy and advantage
    Personalizing the spa guest
    home care makes her loyal
    to you and can grow your
    retail advantage into new marketing programs
    Personalization Through Customization
  • 16. Questions and Answers
    Booth 1416