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Spa Nomics


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Look at the past and see the future of Spa Business practices

Look at the past and see the future of Spa Business practices

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  • 1. Spa-nomics
    Bonnie Canavino
    Red Cherry Group
  • 2. We are in a revolutionary era of surprise and innovation!
    You need to think and act like a revolutionary!
    Age of the Unthinkable‘Quote from Joshua Cooper Ramo ‘The Age of the Unthinkable’
  • 3. Age of the Unthinkable
  • 4. The Midwest Spa vs. the Global Condition
    First Signs of down turn:
    Financial exchange-economics
    Travel- the average is15% loss of occupancy
    Where is the Spa Client Activity today
    City center spas and resorts
    Brand name recognized Spas and Resorts
  • 5. Asian Spa Market steeped in culture service
    Presentation protocols
    Comfort to beautify the Spirit
    Healing Cultural Arts
    Asian spa financial structure
    Not pledged with high overhead
    Use of indigenous healing traditional therapies
    Client financial commitment is in balance
    Asian Future Trend
    Traditional bath houses
    Offering massage and additional body therapy creating a new cultural venue of spa for the weary traveler
    Asia is spa Busy and Growing
  • 6. Identifying the new market
  • 7. Identifying the new market
  • 8. The New Luxury Spa Consumer
    Expectation of Excellence
    and Advantage!
    Revolutionary Environment
    New Service Culture
    Safe…language and treatment attention
    Comforting…human connection attention
    Personalization…from entrance to end
    Green & Sustainable
    Luxury without waste…with a silver spoon
    Wellness spa BRAND product… Organic, natural…
  • 9. Complete Wellness Treatment
    No longer a spa world of stand alone modalities or systems
    Alternative Healthy Life Style Choices
    Alternative health treatments for Proactive wellness
    Accupressure, Reiki, Acupuncture, Energy Work…
    Personalization incorporated into basic services
    Rather then Swedish and deep tissue…a custom modality therapy
    Rather then a Specific facial…created treatment with new modalities
    Indigenous Cultural Therapy
    Preventative wellness themes including ancient modalities and healing practices from old cultures
    Asia, European and New North and South American
    Searching for brands that offer specific healing therapy features in the forefront
    The New Luxury Spa Consumer
  • 10. New Financial Commitment Reflects
    Understand the New Human Nature
    Relieve Fear about spending
    Eliminate stress out of their lives
    Include to preventative wellness
    Changes for New Economic Reality
    Reflect the consumer’s life style…Recycling, Conservation & Self health
    Spa Service and retail programs to meet, new life management
    New and Innovative…revolutionize services and retail education and offerings
    The New Luxury Spa Consumer
  • 11. Create a Healthier Staff
    Top Three Strategies
    Safe and secure work place
    Healthy environment, green,
    sustainable, non toxic, functional…
    Organic /natural wellness products
    for their health and the clients…
    Non-invasive preventative anti-aging…
    Education / new skills
    Up dated traditional modalities…
    Global alternative health modalities…
    Spa Departmental Business Building
    Proactive management involvement along with support…
    New responsibilities and multi-tasking…
    New Spa Service Professional
  • 12. New Lifestyle Spa Service
    Complete Wellness means therapy in every step, touch and product used including
    Preventative spa health consultation
    Customized Chosen Service therapy
    Customized specialized therapy modalities
    Customized blended professional products
    Sustainable aids and tools
    Post-custom therapy and home care retail recommendation experience
    Personalization Through Customization
  • 13. New retail trend is in Customization!
    Customizing….home care to
    match her wellness spa service,
    directly gives you the power to meet
    the spa guests search for Pro active
    lifestyle therapy and advantage
    Personalizing the spa guest
    home care makes her loyal
    to you and can grow your
    retail advantage into new marketing programs
    Personalization Through Customization
  • 14. Aromatherapy
    Specific Collections
    Herbal Foot Soaks
    Herbs & Essential Oils
    Head Massage
    Shiro Oils
    Herbal Balancing
    Massage Modalities
    Herbal Compress
    Floral Water Therapy
    Sense conditioning
    Dry Raw herbs
    Soak, Scrub…
    Global therapies that Complete the Wellness service!
  • 15. Innovative programs for the new economic reality that are working!
    Return Spa client:
    design a strategic calendar program
    to match each spa guest’s new financial
    lifestyle including retail and micro treatments
    between services.
    New Prospective and Occasional Spa Client:
    design seasonal service clubs with
    retail advantage and free gifts
    design alternative wellness service
    and retail programs including phone concierge & therapist consultation
    Group spa guests:
    design the new group event packages with an organic menu
    selection, private wellness menu, concierge attendant,
    lots of complimentary perks and return bonuses…
    make it different then your spa menu services
    Marketing Inside the Spa
  • 16. Write about your new revolution (PR) and e-mail it out! Every magazine lists it’s editor’s addresses+
    Take advantage of every PR Opportunity that comes your spas way!
    Look for fund raising events in your community to become a part of or offer any meeting space with a spa experience…
    Support a local Women’s Club, Art Clubs…chose your culture match
    Get green involved with local green clubs, green city-officials…
    Target Hospital “Dinner Benefits”…donate a silent auction gift…
    Link all PR Marketing on your web-site and highlight the event
    Create e mail News Card… focus on ”Your Spa Advantage, What’s new or the Events your doing, Who is New and offer an insensitive…
    Marketing Outside the Spa
  • 17. Hot Facts!
  • 18. Act for Action
  • 19. Questions and Answers