Your SlideShare is downloading. ×
Growing Your Product Startup Business
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Growing Your Product Startup Business

1,076
views

Published on

If you are in the product startup journey, you might find the framework relevant and useful; especially from a broader perspective as there are multiple considerations/priorities to balance as you …

If you are in the product startup journey, you might find the framework relevant and useful; especially from a broader perspective as there are multiple considerations/priorities to balance as you build up your v1 product and then grow the business. As you develop focus and prioritization, the framework lists the key gating factors between stages in the growth of the business – and pointers to key strategic and operational areas of focus.

Raising capital is one consideration that is most likely to come up across both Early-Growth and Growth stages and is likely to depend on a few other operational factors in the business, including time to market, cash situation etc. – hence it is not explicitly stated here. There are also elements around team building (e.g., key hires/team building etc.) that are not explicitly covered here (but the thought is that it follows based on the pointers listed out).

Published in: Business

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,076
On Slideshare
0
From Embeds
0
Number of Embeds
12
Actions
Shares
0
Downloads
0
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Srihari Palangala December 2013 Views and thoughts expressed here are entirely mine and strictly personal.
  • 2. Stage Early Early-Growth Growth Entry Criteria v1.0 of product built Established ‘Proof of Concept’ of the product & business Stable product/services and clear target segments Strategic Areas to • • Marketing – customer references, Co-marketing – building strategic partner connects, active demand gen, industry awards, continue positioning Build momentum and customer acquisition velocity in target segments Bundling &OEM opportunities Spawn product flavors/variants; Product roadmap • Talent – grow the team Marketing-Sales closed loop Sales to ~100 customers Tie loose ends, and close gaps from engineering to support Capital and OpEx efficiency • Focus on for Cos. in this stage • • • Marketing – position value prop among Target segments Pricing GTM & Licensing model Patents & Entry barriers • • • Operational • Elements to Execute for Cos. in this stage • Marketing – reaching the right segments (reach Top ~100-150 accounts) Sales & convert first ~12 paying customers • • • • • • • • Build the business with End game exit in mind Establish brand recall among internal and external target stakeholders Establish as top independent player in the segment Cash flow and managing cash position Achieving quarterly targets 2
  • 3. • spalangala@gmail.com • My other decks on Slideshare: • Necessary Elements of Digital Marketing for Startups; • B2B Startup Marketing - Positioning The content in the deck is what I am sharing based on my experience and learning over the years; I hope it helps you in your startup journey as you distil some of the information and apply some of the points in your own context(s). 3