Open Source
Business Intelligence




www.eng.it         www.spagobi.org
Location Intelligence
when Business Intelligence
   meets Cartography

         Andrea Gioia (andrea.gioia@eng.it)




  w...
Agenda

                      Location Intelligence
                         • What is LI?
                         • Inte...
Definition



 Location Intelligence is the capacity to
 combining spatial data with other business
 data in order to gain...
Thematic maps



 Thematic maps are maps that tell a story
 about a place more than merely describe
 where something is lo...
An old idea (1) …

                                 1852
                               Cholera Map




    Dr. John Snow,...
An old idea (2) …

                                      1869
                Napoleon’s Russian Campaign 1812




       ...
… in a new context



                                         Location Intelligence




                                 ...
Two worlds coming together



                                         Location Intelligence

                            ...
Internal Integration barriers




             www.eng.it         www.spagobi.org
Strategic barriers: cooperation vs competition




                                     It’s not easy to balance
         ...
Cultural barriers: ignorance & misperceptions




                                    BI folks usually overestimate
      ...
External adoption barriers




             www.eng.it      www.spagobi.org
Perception barriers: tactical vs strategic buying




                                   • High   perceived TCO

         ...
External drivers



  Growing awareness of
  location-enabled services


  The availability of high-quality,
  current and...
Internal drivers



                           Better business decisions
                             “Everything is relat...
Technical architectures




                                        Geo DWH




                          integration




...
Who is it for?


                          Communications                              Insurance                         G...
Examples (1)




                            Source: http://www.zoocasa.com/


               www.eng.it   www.spagobi.org
Examples (2)




                            Source: http://sanfrancisco.crimespotting.org/


               www.eng.it   ...
Examples (3)




                                                I’m here :)




                            Source: http:...
What we want: SpagoBI LI strategy


                              Improve the coordination effort in the Location
        ...
What we do: SpagoBI LI Engines


           GeoEngine                           Geo Report Engine
        Architecture: Ca...
GeoEngine




     DWH                 SQL, MDX




    SVG Map
    Catalogue                        GeoEngine

          ...
GeoReportEngine




     DWH                SQL, MDX




                                   GeoReportEngine


            ...
Where we are going: SpagoBI LI roadmap


 New functionalities:
     • Geo dashboards
     • Inline filters
     • Spatial ...
With whom: the partnership with INOVA




                                INOVA is an Italian IT enterprise,
             ...
Demo




       www.eng.it   www.spagobi.org
DEMO: Sales Director



                           Login




    Sales
   Director




              www.eng.it           ...
DEMO: Sales Director


                           Analytical documents




    Sales
   Director




              www.eng...
DEMO: Sales Director


                                    Analytical documents
                                      “Sal...
DEMO: Sales Director


                           Analytical documents
                             “Sales by area”




  ...
DEMO: Sales Director


                           Analytical documents
                             “Sales by area”




  ...
DEMO: Sales Director


                           Analytical documents
                             “Sales by area”




  ...
DEMO: Sales Managers


                          Login




   Sales
  Managers




             www.eng.it           www.s...
DEMO: Sales Managers


                                 Analytical documents
                                    “Sales by...
DEMO: Sales Managers


                          Analytical documents
                             “Sales by city”




   ...
DEMO: Sales Managers


                          Analytical documents
                             “Sales by city”




   ...
DEMO: Sales Managers


                          Analytical documents
                             “Sales by city”




   ...
Q&A




      www.eng.it   www.spagobi.org
Thanks




         www.eng.it   www.spagobi.org
Links



                     www.slideshare.net
                     /spagoworld

                     www.spagobi.org

 ...
Licence




            Attribution-NonCommercial-ShareAlike
               Source: http://creativecommons.org/licenses/by...
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Location Intelligence: when Business Intelligence meets Cartography

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Presentation on SpagoBI Location Intelligence by Andrea Gioia, Engineering IT Solution Architect & SpagoBI Consultant , shown at Solutions Linux 2010, within OW2 Conferences.

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Location Intelligence: when Business Intelligence meets Cartography

  1. 1. Open Source Business Intelligence www.eng.it www.spagobi.org
  2. 2. Location Intelligence when Business Intelligence meets Cartography Andrea Gioia (andrea.gioia@eng.it) www.eng.it www.spagobi.org
  3. 3. Agenda Location Intelligence • What is LI? • Internal & external barriers • Internal & external drivers • Who is it for? Location Intelligence in SpagoBI • What we want • What we do • Where we are going DEMO www.eng.it www.spagobi.org
  4. 4. Definition Location Intelligence is the capacity to combining spatial data with other business data in order to gain critical insights, make better decisions and optimize important processes and applications Source: http://en.wikipedia.org/wiki/Thematic_map www.eng.it www.spagobi.org
  5. 5. Thematic maps Thematic maps are maps that tell a story about a place more than merely describe where something is located in space Source: From Place to Space: The Psychological Achievement in Thematic Mapping, Barbara Petchenik. 1979 - American Cartographer 1 Barbara Petchenik (1979). www.eng.it www.spagobi.org
  6. 6. An old idea (1) … 1852 Cholera Map Dr. John Snow, Physician www.eng.it www.spagobi.org
  7. 7. An old idea (2) … 1869 Napoleon’s Russian Campaign 1812 Charles Joseph Minard, Engineer www.eng.it www.spagobi.org
  8. 8. … in a new context Location Intelligence GIS BI visualization & distribution visualization spatial analysis data analysis OLAP workflow management information dissemination metadata management data integration data management Spatial Data Business Data vector data DWH raster data ODS www.eng.it www.spagobi.org
  9. 9. Two worlds coming together Location Intelligence ? GIS BI visualization & distribution visualization spatial analysis data analysis OLAP workflow management information dissemination metadata management data integration data management Spatial Data Business Data vector data DWH raster data ODS www.eng.it www.spagobi.org
  10. 10. Internal Integration barriers www.eng.it www.spagobi.org
  11. 11. Strategic barriers: cooperation vs competition It’s not easy to balance cooperation at the technology level and competition at the market level www.eng.it www.spagobi.org
  12. 12. Cultural barriers: ignorance & misperceptions BI folks usually overestimate complexity of GIS GIS folks usually underestimate complexity of BI www.eng.it www.spagobi.org
  13. 13. External adoption barriers www.eng.it www.spagobi.org
  14. 14. Perception barriers: tactical vs strategic buying • High perceived TCO • No dedicated budget • Other analytical priorities • Difficult change management • Internal skills shortage www.eng.it www.spagobi.org
  15. 15. External drivers Growing awareness of location-enabled services The availability of high-quality, current and complete data The rise of web services as a better-faster-cheaper deployment model www.eng.it www.spagobi.org
  16. 16. Internal drivers Better business decisions “Everything is related to everything else, but near things are more related than distant things” First law of geography - Waldo Tobler Spatial data are pervasive “80% of all data stored in corporate databases have a spatial component” An introduction to GIS: linking maps to databases - Franklin&Al. Valorize a dormient asset www.eng.it www.spagobi.org
  17. 17. Technical architectures Geo DWH integration costs Bridge Catalogue www.eng.it www.spagobi.org
  18. 18. Who is it for? Communications Insurance Government & & & Media Finance Services ? Marketing Portfolio Analysis Address Management micro-marketing predictive analytics address validation assessing penetration levels pricing and loss reserving data cleansing identifying competitive threats assessing policy saturation data maintenance Customer Service Marketing Services Information Integration pre-sales qualification property-level campaigns improved data integrity dispatch efficiencies neighborhood context a “one client view” multi-product eligibility repeat marketing tracking reducing cascading errors Operations Sustainable Compliance Entity Authentication customer serviceability risk assessment fraud detection cost avoidance improved monitoring risk profiling and scoring network planning compliance auditing & reporting advanced analytics And much more: industry, retailer, real estate, utility, transportation … Who is it not for? www.eng.it www.spagobi.org
  19. 19. Examples (1) Source: http://www.zoocasa.com/ www.eng.it www.spagobi.org
  20. 20. Examples (2) Source: http://sanfrancisco.crimespotting.org/ www.eng.it www.spagobi.org
  21. 21. Examples (3) I’m here :) Source: http://www.istat.it/popolazione/graficidinamici/census/index.html www.eng.it www.spagobi.org
  22. 22. What we want: SpagoBI LI strategy Improve the coordination effort in the Location Intelligence area Disseminate BI knowledge in GIS world and vice- versa Promote a standard based integration between Business Intelligence Suites and Geographical Systems Strengthen connections between OSBI & OS-GIS communities Foster OS Location intelligence enterprise adoption Break internal and external LI adoption barriers through integration & evangelization www.eng.it www.spagobi.org
  23. 23. What we do: SpagoBI LI Engines GeoEngine Geo Report Engine Architecture: Catalogue Architecture: Bridge, GeoDWH Main functionalities Main Functionalities: map’s internal repository integration with external GIS (WMF & WFS) map thematization (choropleth) map thematization (choropleth & proportional) layers management advanced layers management multi KPI management multi KPI management on-the-fly KPI re-aggregation on-the-fly KPI re-aggregation inline chart inline cross navigation (popup) data detail view data detail view cross navigation standard cross navigation (new win) map navigation controls advanced map navigation controls map print & exportation map print & exportation save map analysis state save map analysis state www.eng.it www.spagobi.org
  24. 24. GeoEngine DWH SQL, MDX SVG Map Catalogue GeoEngine Custom WS www.eng.it www.spagobi.org
  25. 25. GeoReportEngine DWH SQL, MDX GeoReportEngine WMS, WFS GIS www.eng.it www.spagobi.org
  26. 26. Where we are going: SpagoBI LI roadmap New functionalities: • Geo dashboards • Inline filters • Spatial OLAP • New thematizations • Multivariate Geo analysis • 4D Geo analysis (space + time) •… New initiatives: • Blog • GeoBI www.eng.it www.spagobi.org
  27. 27. With whom: the partnership with INOVA INOVA is an Italian IT enterprise, focused on the realization of on-line and off-line information systems INOVA have strong knowledge in the BI and GIS domains. INOVA manages the OS project GeoReport, which is the heart of the new SpagoBI GeoReportEngine INOVA and SpagoBI work together to accelerate the enterprise adoption of Location Intelligence solutions Links http://www.inovaos.it http://www.geobi.org www.eng.it www.spagobi.org
  28. 28. Demo www.eng.it www.spagobi.org
  29. 29. DEMO: Sales Director Login Sales Director www.eng.it www.spagobi.org
  30. 30. DEMO: Sales Director Analytical documents Sales Director www.eng.it www.spagobi.org
  31. 31. DEMO: Sales Director Analytical documents “Sales by area” Sales Director NOTE: Sales Director. Thanks to his role, he can freely decide on which area the analysis has to be focused. www.eng.it www.spagobi.org
  32. 32. DEMO: Sales Director Analytical documents “Sales by area” Sales Director www.eng.it www.spagobi.org
  33. 33. DEMO: Sales Director Analytical documents “Sales by area” Sales Director www.eng.it www.spagobi.org
  34. 34. DEMO: Sales Director Analytical documents “Sales by area” Sales Director www.eng.it www.spagobi.org
  35. 35. DEMO: Sales Managers Login Sales Managers www.eng.it www.spagobi.org
  36. 36. DEMO: Sales Managers Analytical documents “Sales by city” Sales Managers NOTA: Sales Manager with responsibility for the North area. Because of his role, he cannot freely decide on which area the analysis has to be focused. www.eng.it www.spagobi.org
  37. 37. DEMO: Sales Managers Analytical documents “Sales by city” Sales Managers www.eng.it www.spagobi.org
  38. 38. DEMO: Sales Managers Analytical documents “Sales by city” Sales Managers www.eng.it www.spagobi.org
  39. 39. DEMO: Sales Managers Analytical documents “Sales by city” Sales Managers www.eng.it www.spagobi.org
  40. 40. Q&A www.eng.it www.spagobi.org
  41. 41. Thanks www.eng.it www.spagobi.org
  42. 42. Links www.slideshare.net /spagoworld www.spagobi.org www.spagoworld.org /blog www.eng.it www.eng.it www.spagobi.org
  43. 43. Licence Attribution-NonCommercial-ShareAlike Source: http://creativecommons.org/licenses/by-nc-sa/3.0/ www.eng.it www.spagobi.org
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