Location Intelligence: when Business Intelligence meets Cartography

Open Source Business Intelligence www.eng.it www.spagobi.org

Location Intelligence when Business Intelligence meets Cartography Andrea Gioia (andrea.gioia@eng.it) www.eng.it www.spagobi.org

Agenda Location Intelligence • What is LI? • Internal & external barriers • Internal & external drivers • Who is it for? Location Intelligence in SpagoBI • What we want • What we do • Where we are going DEMO www.eng.it www.spagobi.org

Definition Location Intelligence is the capacity to combining spatial data with other business data in order to gain critical insights, make better decisions and optimize important processes and applications Source: http://en.wikipedia.org/wiki/Thematic_map www.eng.it www.spagobi.org

Thematic maps Thematic maps are maps that tell a story about a place more than merely describe where something is located in space Source: From Place to Space: The Psychological Achievement in Thematic Mapping, Barbara Petchenik. 1979 - American Cartographer 1 Barbara Petchenik (1979). www.eng.it www.spagobi.org

An old idea (1) … 1852 Cholera Map Dr. John Snow, Physician www.eng.it www.spagobi.org

An old idea (2) … 1869 Napoleon’s Russian Campaign 1812 Charles Joseph Minard, Engineer www.eng.it www.spagobi.org

… in a new context Location Intelligence GIS BI visualization & distribution visualization spatial analysis data analysis OLAP workflow management information dissemination metadata management data integration data management Spatial Data Business Data vector data DWH raster data ODS www.eng.it www.spagobi.org

Two worlds coming together Location Intelligence ? GIS BI visualization & distribution visualization spatial analysis data analysis OLAP workflow management information dissemination metadata management data integration data management Spatial Data Business Data vector data DWH raster data ODS www.eng.it www.spagobi.org

Internal Integration barriers www.eng.it www.spagobi.org

Strategic barriers: cooperation vs competition It’s not easy to balance cooperation at the technology level and competition at the market level www.eng.it www.spagobi.org

Cultural barriers: ignorance & misperceptions BI folks usually overestimate complexity of GIS GIS folks usually underestimate complexity of BI www.eng.it www.spagobi.org

External adoption barriers www.eng.it www.spagobi.org

Perception barriers: tactical vs strategic buying • High perceived TCO • No dedicated budget • Other analytical priorities • Difficult change management • Internal skills shortage www.eng.it www.spagobi.org

External drivers Growing awareness of location-enabled services The availability of high-quality, current and complete data The rise of web services as a better-faster-cheaper deployment model www.eng.it www.spagobi.org

Internal drivers Better business decisions “Everything is related to everything else, but near things are more related than distant things” First law of geography - Waldo Tobler Spatial data are pervasive “80% of all data stored in corporate databases have a spatial component” An introduction to GIS: linking maps to databases - Franklin&Al. Valorize a dormient asset www.eng.it www.spagobi.org

Technical architectures Geo DWH integration costs Bridge Catalogue www.eng.it www.spagobi.org

Who is it for? Communications Insurance Government & & & Media Finance Services ? Marketing Portfolio Analysis Address Management micro-marketing predictive analytics address validation assessing penetration levels pricing and loss reserving data cleansing identifying competitive threats assessing policy saturation data maintenance Customer Service Marketing Services Information Integration pre-sales qualification property-level campaigns improved data integrity dispatch efficiencies neighborhood context a “one client view” multi-product eligibility repeat marketing tracking reducing cascading errors Operations Sustainable Compliance Entity Authentication customer serviceability risk assessment fraud detection cost avoidance improved monitoring risk profiling and scoring network planning compliance auditing & reporting advanced analytics And much more: industry, retailer, real estate, utility, transportation … Who is it not for? www.eng.it www.spagobi.org

Examples (1) Source: http://www.zoocasa.com/ www.eng.it www.spagobi.org

Examples (2) Source: http://sanfrancisco.crimespotting.org/ www.eng.it www.spagobi.org

Examples (3) I’m here :) Source: http://www.istat.it/popolazione/graficidinamici/census/index.html www.eng.it www.spagobi.org

What we want: SpagoBI LI strategy Improve the coordination effort in the Location Intelligence area Disseminate BI knowledge in GIS world and vice- versa Promote a standard based integration between Business Intelligence Suites and Geographical Systems Strengthen connections between OSBI & OS-GIS communities Foster OS Location intelligence enterprise adoption Break internal and external LI adoption barriers through integration & evangelization www.eng.it www.spagobi.org

What we do: SpagoBI LI Engines GeoEngine Geo Report Engine Architecture: Catalogue Architecture: Bridge, GeoDWH Main functionalities Main Functionalities: map’s internal repository integration with external GIS (WMF & WFS) map thematization (choropleth) map thematization (choropleth & proportional) layers management advanced layers management multi KPI management multi KPI management on-the-fly KPI re-aggregation on-the-fly KPI re-aggregation inline chart inline cross navigation (popup) data detail view data detail view cross navigation standard cross navigation (new win) map navigation controls advanced map navigation controls map print & exportation map print & exportation save map analysis state save map analysis state www.eng.it www.spagobi.org

GeoEngine DWH SQL, MDX SVG Map Catalogue GeoEngine Custom WS www.eng.it www.spagobi.org

GeoReportEngine DWH SQL, MDX GeoReportEngine WMS, WFS GIS www.eng.it www.spagobi.org

Where we are going: SpagoBI LI roadmap New functionalities: • Geo dashboards • Inline filters • Spatial OLAP • New thematizations • Multivariate Geo analysis • 4D Geo analysis (space + time) •… New initiatives: • Blog • GeoBI www.eng.it www.spagobi.org

With whom: the partnership with INOVA INOVA is an Italian IT enterprise, focused on the realization of on-line and off-line information systems INOVA have strong knowledge in the BI and GIS domains. INOVA manages the OS project GeoReport, which is the heart of the new SpagoBI GeoReportEngine INOVA and SpagoBI work together to accelerate the enterprise adoption of Location Intelligence solutions Links http://www.inovaos.it http://www.geobi.org www.eng.it www.spagobi.org

Demo www.eng.it www.spagobi.org

DEMO: Sales Director Login Sales Director www.eng.it www.spagobi.org

DEMO: Sales Director Analytical documents Sales Director www.eng.it www.spagobi.org

DEMO: Sales Director Analytical documents “Sales by area” Sales Director NOTE: Sales Director. Thanks to his role, he can freely decide on which area the analysis has to be focused. www.eng.it www.spagobi.org

DEMO: Sales Director Analytical documents “Sales by area” Sales Director www.eng.it www.spagobi.org

DEMO: Sales Managers Login Sales Managers www.eng.it www.spagobi.org

DEMO: Sales Managers Analytical documents “Sales by city” Sales Managers NOTA: Sales Manager with responsibility for the North area. Because of his role, he cannot freely decide on which area the analysis has to be focused. www.eng.it www.spagobi.org

DEMO: Sales Managers Analytical documents “Sales by city” Sales Managers www.eng.it www.spagobi.org

Q&A www.eng.it www.spagobi.org

Thanks www.eng.it www.spagobi.org

Links www.slideshare.net /spagoworld www.spagobi.org www.spagoworld.org /blog www.eng.it www.eng.it www.spagobi.org

Licence Attribution-NonCommercial-ShareAlike Source: http://creativecommons.org/licenses/by-nc-sa/3.0/ www.eng.it www.spagobi.org

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Location Intelligence: when Business Intelligence meets Cartography

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