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ConfSL 2011: Which relationship between enterprises and the free software community?
 

ConfSL 2011: Which relationship between enterprises and the free software community?

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The presentation supported the speech by Gabriele Ruffatti, Engineering Group's Architectures and Consulting Director, at the fifth edition of the Italian Conference on Free Software (Milan, Italy - ...

The presentation supported the speech by Gabriele Ruffatti, Engineering Group's Architectures and Consulting Director, at the fifth edition of the Italian Conference on Free Software (Milan, Italy - 23rd - 24th June 2011).

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    ConfSL 2011: Which relationship between enterprises and the free software community? ConfSL 2011: Which relationship between enterprises and the free software community? Presentation Transcript

    • Which relationship between enterprises and the free software community? Gabriele Ruffatti Research & Innovation Engineering Group gabriele.ruffatti@eng.it 1Creative Commons Attribution-Share Alike 2.5 Italy License www.eng.it gabriele.ruffatti AT eng.it
    • Free software / Open Source DISTRIBUTION COMMUNITY COMMERCIAL MODEL 2Creative Commons Attribution-Share Alike 2.5 Italy License www.eng.it gabriele.ruffatti AT eng.it
    • Industry-grade free software … and its relationship with the COMMUNITY 3Creative Commons Attribution-Share Alike 2.5 Italy License www.eng.it gabriele.ruffatti AT eng.it
    • Different kinds of community Simon Phipps, http://webmink.com/essays/community-types/ 4Creative Commons Attribution-Share Alike 2.5 Italy License www.eng.it gabriele.ruffatti AT eng.it
    • Different kinds of community conferencewhere open source meets academiahttp://fossa2010.inrialpes.fr end-users, adopters, committers a varied community is a healthy community 5 Creative Commons Attribution-Share Alike 2.5 Italy License www.eng.it gabriele.ruffatti AT eng.it
    • Different kinds of community open source communities evolution over time Communities, Consortia, Actors Individuals Community Competence Centers Networks Management Hacker ethics Governance Ecosystems Goals Technology Technology Technology Business source: Cedric Thomas, OW2 Consortium, 2008A collective business model: collaboration to increase the value of the organization as a wholeCo-opetition relations: availability of technology and of a business platform 6 Creative Commons Attribution-Share Alike 2.5 Italy License www.eng.it gabriele.ruffatti AT eng.it
    • What is the communitySafe place for personal achievement (love/gift)Restrictions: reception and exclusionPersonal and collective identity 7 Creative Commons Attribution-Share Alike 2.5 Italy License www.eng.it gabriele.ruffatti AT eng.it
    • What is the networkUnsafe ever-evolving place (gain/loss)Openness: connection and disconnectionPersonal identity and collective marketing 8 Creative Commons Attribution-Share Alike 2.5 Italy License www.eng.it gabriele.ruffatti AT eng.it
    • New commercial model: business ecosystem Community Channel Network Ecosystem Upstream flow of added value Value-added sharing Vendor-buyer relationships Coopetition relationships Quantitative rationale Qualitative and quantitative rationaleEfficiency – Differentiation – Customer relations Network externalities from: Cedric Thomas, OW2 Consortium, 2008 from profit-based to value-based economic models 9 Creative Commons Attribution-Share Alike 2.5 Italy License www.eng.it gabriele.ruffatti AT eng.it
    • From the ecosystem to the ecology of value Enterprises End users Developers Integrators Service providers Network aggregators Community and Network coexistence 10Creative Commons Attribution-Share Alike 2.5 Italy License www.eng.it gabriele.ruffatti AT eng.it
    • Motivations and incentivesMotivations at the individual and organizational levelNeed to recognize contributions and successes, to award incentivesEgo-altruism learn and develop new skills share knowledge and skills participate in a new form of cooperation Social participate in the OS/FS scene think that software should not be a proprietary good Political limit the power of large software companies solve a problem that could not be solved by proprietary software Product-related get help in realizing a good idea for a software product improve OS/FS products of other developers improve my job opportunities Signaling get a reputation in OS/FS community distribute not marketable software products make money Monetary Reason to continue with F/LOSS 0 10 20 30 40 50 60 70 80 90 Reason to start F/LOSS % of Respondents © 2002 International Institute of Infonomics source: Free/Libre/Open Source Software (FLOSS) Study of Developers 11 Creative Commons Attribution-Share Alike 2.5 Italy License www.eng.it gabriele.ruffatti AT eng.it
    • Comunity and the enterprise: the Engineering Group’s case studyFREE SOFTWARE AS THE KNOWLEDGE SPREAD ANDSHARING (COMMONS)PARTICIPATION IN GLOBAL COMMUNITIESECOSYSTEM-BASED MODEL economic model based on pure open source 12 Creative Commons Attribution-Share Alike 2.5 Italy License www.eng.it gabriele.ruffatti AT eng.it
    • Economic models based on FLOSS PRODUCT-CENTRIC PROJECT-CENTRICdual-licensing/open-coreproprietary licensing salethe project adapts itself to the product pure open source purchase of support and consulting services the product includes the users’ requirements: - it adapts itself to the project needs (real value) - it grows over time integrating innovations 13 Creative Commons Attribution-Share Alike 2.5 Italy License www.eng.it gabriele.ruffatti AT eng.it
    • SpagoBI Services and solutions: Cloud BI Mobile BIThe only BI suite 100% Open On-demand BISource forever, suitable to the Real-time BIdevelopment of Business Agile BIIntelligence projects in an Location Intelligenceintegrated and very flexibleenvironment 14 Creative Commons Attribution-Share Alike 2.5 Italy License www.eng.it gabriele.ruffatti AT eng.it
    • SpagoBI communityIntegratorsDevelopersUsersAnalysts, researchers and students 15Creative Commons Attribution-Share Alike 2.5 Italy License www.eng.it gabriele.ruffatti AT eng.it
    • Motivations and expectations of SpagoBI communityFree of charge and available: software documentation easy of use support information Poor sharing, scanty of feedbacks! 16 Creative Commons Attribution-Share Alike 2.5 Italy License www.eng.it gabriele.ruffatti AT eng.it
    • Free software Free software is not free of charge, but it is collaboration and sharing giving is no-sense unless we give in order to share 17Creative Commons Attribution-Share Alike 2.5 Italy License www.eng.it gabriele.ruffatti AT eng.it
    • Communications and incentives Participants categorization Different languages to different categories Preparation of incentives Reaffirmation of basic values “Why contributors should trust Engineering Group?Because of the concreteness of its statements and of its actions.” 18 Creative Commons Attribution-Share Alike 2.5 Italy License www.eng.it gabriele.ruffatti AT eng.it
    • ActionsMore information (use, extensions, promotion, contributions)More tools (mail, forum, wiki, tracker, continuous integration, test)More communication (suggestions, actions, visibility)Quality data (product, process, participation)More success stories (project plus user experiences)More support to research and education (presentations, master thesis,stages) 19 Creative Commons Attribution-Share Alike 2.5 Italy License www.eng.it gabriele.ruffatti AT eng.it
    • ExpectationsTransparency, openness, collaboration, trustKnowledge and experience sharingValue is not only profit, but:“a factor not just resulting from the sum of the values coming from thesingle contributions, but it is set on the background of the values andinterdependencies shared by the different actors voluntarily andactively contributing to its creation.” Source : Pilotti, Ganzaroli, 2006 20 Creative Commons Attribution-Share Alike 2.5 Italy License www.eng.it gabriele.ruffatti AT eng.it
    • Lessons learnedCREATION OF COMMUNITIES AND NETWORKSNON-QUANTITATIVE VALUERELATIONSHIP OF TRUST 21 Creative Commons Attribution-Share Alike 2.5 Italy License www.eng.it gabriele.ruffatti AT eng.it
    • Is it the right time now?Yesterday (2003)“The present generations are living through a period requiring intense social andinstitutional creativity. There is a growing sense of urgency that leads to manyproposals coming forth, of greater or lesser scope, with greater or lesser ambition,going from alternative economic theories to practical measures and policies.There is also ample scope for redirecting business imagination andtechnological innovation towards the deeper transformation of worldsociety, through developing truly knowledge intensive ways of producingand living.” Technological Revolutions and Financial Capital, Carlota Perez, 2003 Today: New rules and values http://www.thenation.com/reimagining-capitalism 22 Creative Commons Attribution-Share Alike 2.5 Italy License www.eng.it gabriele.ruffatti AT eng.it
    • A possible model of growth We must stand on the sidelines in a proactive way, pre-adapting ourselves to what is going to happen. We have to generate a potential stock and, even if we don’t know “when” we will have to use it, we must have a clear knowledge of “how” we will use it. Looking at the value to produce sustainability. Veering if the wind turnsWe must look at the future, keeping our eyes and mind open:- investing in network relations feeding our own ecosystem- develop knowledge complementarity in order to adopt a way ofthinking which is pre-adapted to future changes. Credits to: http://fr.freepik.com e www.clipartgratis.it 23 Creative Commons Attribution-Share Alike 2.5 Italy License www.eng.it gabriele.ruffatti AT eng.it
    • Live the communitySharing and open collaborationAltruism and trustworthiness as the base of the knowledge societyGift and gratuitousness along with sharing and participation creation of the “right value” 24 Creative Commons Attribution-Share Alike 2.5 Italy License www.eng.it gabriele.ruffatti AT eng.it
    • Throw the net Thanks to this unknown Cambodian fishermen 25Creative Commons Attribution-Share Alike 2.5 Italy License www.eng.it gabriele.ruffatti AT eng.it
    • Referencesmore resources: www.spagoworld.orgecology of value: www.spagoworld.org/blog/comments: www.linkedin.com (gruppo: SpagoWorld) www.twitter.com (@gruffatti)mailto: gabriele.ruffatti@eng.itbibliografy: Quale rapporto tra aziende e comunità nel software libero? Conference proceedings 26 Creative Commons Attribution-Share Alike 2.5 Italy License www.eng.it gabriele.ruffatti AT eng.it