DIGITAL DISRUPTION: an open platform for digital economy between creative innovation and pragmatism

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This presentation supported the speech entitled "Digital disruption: an open platform to face the digital economy between creative innovation and concreteness" by Gabriele Ruffatti, founder of the …

This presentation supported the speech entitled "Digital disruption: an open platform to face the digital economy between creative innovation and concreteness" by Gabriele Ruffatti, founder of the SpagoWorld initiative. The speech took place on May 11th, 2013 at ALMA Graduate School at the University of Bologna, within the Business Administration master's program of the Information Systems class. www.spagoworld.org

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  • 1. 1Creative Commons Attribution-Share Alike 3.0 Italia License www.eng.itMBA Distance LearningManagement Information SystemsMay 11th 2013Gabriele RuffattiTechnical, Innovation & Research DivisionEngineering GroupDIGITAL DISRUPTIONan open platform for digital economybetween creative innovation and pragmatism.
  • 2. 2Creative Commons Attribution-Share Alike 3.0 Italia License www.eng.itPresentationwww.spagoworld.org/blog/@gruffattigabriele.ruffatti@eng.it
  • 3. 3Creative Commons Attribution-Share Alike 3.0 Italia License www.eng.itEngineering Group and Open Sourcewww.ow2.orgwww.ow2.orgBrazilBeneluxItalyArgentinaLebanonThe leading Italian independent, privately-owned software and ITservices companyOne of the top 10 in Europe in software and services43 branches in Italy, Belgium, Latin America and the MENA area> 770M€ Value of Production in 2012, 1,000 large accounts in allmarket sectorswww.eng.itwww.eng.it7 major support centers in Italy4 international officesSupport in 5 continents provided by partnersMore that 50 OSS professionalsOSS Competency CenterOSS Competency CenterInnovation & Research DivisionInnovation & Research DivisionEngineering GroupEngineering Groupwww.spagoworld.orgwww.spagoworld.orgThe global open source community granting open source availability, quality andsustainability over timeAn independent non-profit organization> 100 organizations and 6,000 IT professionals in Europa, Asia and the Americas
  • 4. 4Creative Commons Attribution-Share Alike 3.0 Italia License www.eng.itSpagoWorld and Open Sourcewww.spagoworld.orgOpen collaborations
  • 5. 5Creative Commons Attribution-Share Alike 3.0 Italia License www.eng.itKey wordseconomy, disruption, platform, creativity, digital, innovation, pragmatism
  • 6. 6Creative Commons Attribution-Share Alike 3.0 Italia License www.eng.it
  • 7. 7Creative Commons Attribution-Share Alike 3.0 Italia License www.eng.itDigital economywww.youtube.com/watch?v=wa7QE5_tpB4
  • 8. 8Creative Commons Attribution-Share Alike 3.0 Italia License www.eng.itData economy
  • 9. 9Creative Commons Attribution-Share Alike 3.0 Italia License www.eng.itInformation management lifecyclePresentationKnowledgeInformationData
  • 10. 10Creative Commons Attribution-Share Alike 3.0 Italia License www.eng.itBig Data: 5V and 1CVOLUME: Large amounts of dataVARIETY: Various data formatsVELOCITY: Analysis on-the-flyVARIABILITY and/or COMPLEXITY:Different meanings & complexity of data typesVALUE: get more business value from data through acost-effective process
  • 11. 11Creative Commons Attribution-Share Alike 3.0 Italia License www.eng.itsource:Extreme Information Systems & Next Generation Analytics
  • 12. 12Creative Commons Attribution-Share Alike 3.0 Italia License www.eng.itOpen Datasource: http://www.slideshare.net/Metamorphosis/improving-government-through-open-data-and-open-engagement-12115027
  • 13. 13Creative Commons Attribution-Share Alike 3.0 Italia License www.eng.itIn-memory computingsource:
  • 14. 14Creative Commons Attribution-Share Alike 3.0 Italia License www.eng.itBig Data: SpagoBI
  • 15. 15Creative Commons Attribution-Share Alike 3.0 Italia License www.eng.it
  • 16. 16Creative Commons Attribution-Share Alike 3.0 Italia License www.eng.itThomas Suarez, 12 years old,CarrotCorp CEO, a startupcompany developing iOSApps for iPhone and iPadDigital disruption: a storyStarting frominterest in technologyfirst self-training on Python, Java and C$99 (from his parents) to register with the AppleApp Storeand ... (let’s see this later)TEDx conference Manhattan Beach, October 2011Today he has createdan app club in his school to help students and ... teachersa small startup company
  • 17. 17Creative Commons Attribution-Share Alike 3.0 Italia License www.eng.itDigital disruption: a definitionA disruptive innovation is an innovation that helps create a new market and valuenetwork, and eventually goes on to disrupt an existing market and value network ... ,displacing an earlier technology.The term is used in business and technology literature to describe innovations that improve a product or servicein ways that the market does not expect, typically first by designing for a different set of consumers inthe new market and later by lowering prices in the existing market.In contrast to disruptive innovation, a sustaining innovation does not create new markets orvalue networks but rather only evolves existing ones with better value, allowing the firms within tocompete against each others sustaining improvements.http://en.wikipedia.orgDisruption is an event which causes an "unplanned, negative deviation from theexpected delivery ... according to the organization’s objectives"Disruption means finding a better way to meet a fundamental need that thecustomer has, not just replacing an existing process or outcome with somethingsimilar but slightly better. James McQuivey, Forrester
  • 18. 18Creative Commons Attribution-Share Alike 3.0 Italia License www.eng.itDigital disruption: the IT contextDecrease of visible complexity & growth of invisible complexityIT enterprise users look for the same experience as ITconsumersIT applications from a prescriptive to a consumer-drivenapproachBottom-up innovationDecrease of computational task cost
  • 19. 19Creative Commons Attribution-Share Alike 3.0 Italia License www.eng.itDigital disruption: nexus of forcesNetworks and behaviorsdynamismComplete re-desingof IT processesA new way toacquire technologyNew approachesfor information managementsource:
  • 20. 20Creative Commons Attribution-Share Alike 3.0 Italia License www.eng.itContext-aware computingThe physical world intersects the digital world: the information referring to users andto the objects of its surrounding environment improve the quality of interactionAdjacent devices, peopleGPS, NFC, bar code image recognitionIdentity, time, location, social networksContext driven by business strategyContextual content, anticipatorybehaviors, contextual UIContext delivery arch., brokers, search+Habits, needs, behavior, inferred intentAmbienteIdentitàComunitàRe-design of various application domains:CRM (Customer Relationship Management), Information Management, PaymentSystems, etc.)Digital disruption: integration of digital and physical worlds
  • 21. 21Creative Commons Attribution-Share Alike 3.0 Italia License www.eng.itDigital disruption: the mindsetValue comes from seeing what customers need and delivering itDigital disruptors do this:at lower costwith faster development timeswith greater impact on user experience than any-thing that came beforeToday we have the chance because we have the tools:to bring our own ideas to the marketto test the resultto refine them and have a great impactThe right mindset makes the differenceTechnology plays a key role, but it’s just a toolDigital disruptors think about opportunity differently
  • 22. 22Creative Commons Attribution-Share Alike 3.0 Italia License www.eng.itinnovation
  • 23. 23Creative Commons Attribution-Share Alike 3.0 Italia License www.eng.itInnovation
  • 24. 24Creative Commons Attribution-Share Alike 3.0 Italia License www.eng.itInnovationLinus Torvalds was looking for building an open operating system: we have LinuxSteve Jobs was looking for selling user experience: we have the iPADIt’s dependent on the contextIt refers to research or production activitiesIt relates to new things or changes in mature marketsSometimes it’s mistaken for re-organization or simplificationInnovation is giving shape to ideasDoes open source drive innovation?Let’s see it later …
  • 25. 25Creative Commons Attribution-Share Alike 3.0 Italia License www.eng.itcreativity
  • 26. 26Creative Commons Attribution-Share Alike 3.0 Italia License www.eng.itCreativity: Obermuttenwww.youtube.com/watch?v=e91c0mWP960
  • 27. 27Creative Commons Attribution-Share Alike 3.0 Italia License www.eng.itfrom VUCA to SuperVUCA worldSaatchi & Saatchi CEO Kevin Roberts
  • 28. 28Creative Commons Attribution-Share Alike 3.0 Italia License www.eng.itpragmatism
  • 29. 29Creative Commons Attribution-Share Alike 3.0 Italia License www.eng.itPragmatism: down-to-earth
  • 30. 30Creative Commons Attribution-Share Alike 3.0 Italia License www.eng.itPragmatism: achieving one’s own goalswww.youtube.com/watch?v=5RXX-PiifXYSorry, video in Italian language
  • 31. 31Creative Commons Attribution-Share Alike 3.0 Italia License www.eng.itplatform
  • 32. 32Creative Commons Attribution-Share Alike 3.0 Italia License www.eng.itPlatformName of plane and resistant surfaces, fixed or mobile,generally having support or connection purposes.Translation from the Italian language:Dizionario delle Scienze Fisiche (2012)www.treccani.itA solid and plane surface, artificially created with various materials,at the level or above the level of the surrounding area, used as thebase for many applications.Translation from the Italian language:Grande Dizionario Italiano di Gabrielli – HOEPLIwww.grandidizionari.it
  • 33. 33Creative Commons Attribution-Share Alike 3.0 Italia License www.eng.itPlatform: openness
  • 34. 34Creative Commons Attribution-Share Alike 3.0 Italia License www.eng.itOpen Source: Linux storyDon’t dream bigGive it all awayhttp://www.spagoworld.org/blog/Don’t have a planDon’t be nice
  • 35. 35Creative Commons Attribution-Share Alike 3.0 Italia License www.eng.itDistribution: who can playCommunity: who plays the gameArchitecture: the playing fieldOpen Source refers to software freedomOpenArchitectureOpenLicensingOpenCommunityOpen Source: what it isCommercial ModelCommercial model: how to sustain the game
  • 36. 36Creative Commons Attribution-Share Alike 3.0 Italia License www.eng.itOpen Source: benefitsfreedom to change, innovation, flexibility, control, support, cost reduction
  • 37. 37Creative Commons Attribution-Share Alike 3.0 Italia License www.eng.itFinally, what’s your vision of the world where open sourceis a major part of computing?[…]In the meshed world, what helps you be successful in a business isinfluence. And, you get influence not by power but by being valuable. Myvision is that we’re switching over to this new world of influence instead ofcontrol, of value instead of power, of participation instead of distribution.[…]Interview to Simon Phipps, OSI DirectorLinux Journal, June 2007Open Source: vision
  • 38. 38Creative Commons Attribution-Share Alike 3.0 Italia License www.eng.itOpen Source and innovationCollaboration, sharing, communityare sufficient conditions to bring innovation?Does Open source mean innovation?CollaborationSharingCommunitylet’s see it later …
  • 39. 39Creative Commons Attribution-Share Alike 3.0 Italia License www.eng.itrules, values
  • 40. 40Creative Commons Attribution-Share Alike 3.0 Italia License www.eng.itRules and ValuesRules make us confident of our next behaviorRules drive decisionsEmotions drive actions
  • 41. 41Creative Commons Attribution-Share Alike 3.0 Italia License www.eng.itCollaboration
  • 42. 42Creative Commons Attribution-Share Alike 3.0 Italia License www.eng.itTransparency
  • 43. 43Creative Commons Attribution-Share Alike 3.0 Italia License www.eng.itValue
  • 44. 44Creative Commons Attribution-Share Alike 3.0 Italia License www.eng.itFreedom
  • 45. 45Creative Commons Attribution-Share Alike 3.0 Italia License www.eng.itsuggestions
  • 46. 46Creative Commons Attribution-Share Alike 3.0 Italia License www.eng.itOpen Source and InnovationInnovation is strictly connected to knowledge, to knowledgesharing and relations(networks, ecosystems, ecologies)Collaboration, sharing, communityare sufficient conditions to bring innovation?Collaboration, sharing and communityare powerful tools to support innovation
  • 47. 47Creative Commons Attribution-Share Alike 3.0 Italia License www.eng.itCommunication: the story
  • 48. 48Creative Commons Attribution-Share Alike 3.0 Italia License www.eng.itCommunication: respect and love
  • 49. 49Creative Commons Attribution-Share Alike 3.0 Italia License www.eng.itNew strategy: pre-adactivity and serendipityLook at the future, keeping our eyesand mind open to be able to catch andmake future changes emergeStanding on the sidelines in a proactiveway, generating a potential resource stockthat we will use when we need to.Be ready to veer if the wind turns
  • 50. 50Creative Commons Attribution-Share Alike 3.0 Italia License www.eng.itNew leadership: collectivityhttp://vimeo.com/31661336
  • 51. 51Creative Commons Attribution-Share Alike 3.0 Italia License www.eng.itCreditsThank for images to:www.wordle.net/www.intel.comwww.gartner.comwww.digitpa.gov.itwww.spagoworld.orgwww.fotosearch.comwww.londonlovesbusiness.comwww.nanopress.ithttp://www.carrotcorp.comhttp://fda.gov/http://iangotts.wordpress.comwww.blinkerart.net/http://foolsjournals.wordpress.com/www.varese7press.itwww.modalizer.comwww.6oredeitemplari.ithttp://fr.freepik.comwww.clipartgratis.ithttp://eatocracy.cnn.comhttp://swervechurch.wordpress.com/http://blossomsandposies.comhttp://recipesingoodtaste.comhttp://clearmotive.ca/http://ingredienti.saicosamangi.org/http://caffeamodomio.com/http://ganjarruntiko.blogspot.it/www.petapixel.com/2011/11/03/breathtaking-murmuration-of-starlings-caught-on-camera/