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Companies are increasingly challenged to drive loyalty and satisfaction to improve customer experience.
While organisations have programmes to measure and manage customer experiences, there are major challenges in analysing the multiple information sources and the huge amounts of structured and unstructured data available.
Although most organisations conduct Voice of the Customer Programmes, the ability to deliver real insight and to implement actions for customer experience improvements from basic survey data is limited.
There are a number of advanced analytical procedures that companies can utilise to integrate into their Voice of the Customer programmes to better understand customers. These range from key driver analysis, modelling analysis to segmentation and forecasting.
Want to know more? Please download our free white paper to find out how advanced analytics can help drive your Voice of the Customer programme. It focusses on:
• Key Driver Analysis
• Modelling Analysis
• Insight Mining
• Forecasting / Target Setting
• Data Linkage
• Text Mining
• Action Planning
• Social Media Integration
Here at SPA Future Thinking we work with leading blue chip organisations to help them achieve greater customer engagement and improve business performance.
To understand more about the role of advanced analytics and VoC programmes please contact Will Ullstein on +44 (0)20 7843 9777 or by email firstname.lastname@example.org