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Joomla For Entrepreneurs

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This is my "Joomla for Entrepreneurs" deck from the NYC Joomla Day, October 2009.

This is my "Joomla for Entrepreneurs" deck from the NYC Joomla Day, October 2009.

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  • Transcript

    • 1. Joomla! for Entrepreneurs Mitch Pirtle Joomla!Day New York City 2009
    • 2. So what’s this all about? DEVELOPERS ENTREPRENEURS Different business Joomla! approaches models Common strategies Managing clients Use cases Business development Smart resources Smart resources
    • 3. Who am I? Joomla founder Former VP at KickApps NYCJUG founder Bassist Skate punk Soccer coach
    • 4. Ok entrepreneurs, take a nap, we’ll wake you when we’re done.
    • 5. Nerds! Dealing with evolving code Dealing with clients Dealing with projects Dealing with deadlines Dealing with business development
    • 6. What Joomla can do for you Instant website Massive ecosystem of extensions Massive ecosystem of developers (partners) Solid platform for rapid, scalable development
    • 7. Business Models
    • 8. Business models: Product/retail Plays Templates Extensions
    • 9. Business models: Service Plays Support memberships Maintenance agreements Custom development Hosting Template clubs Extension clubs
    • 10. Client Management
    • 11. Reality check Your projects are on time Your estimates are correct Your costs are competitive Your quality is good-to-excellent
    • 12. Qualify Customers Background checks are simple - do they stiff their business partners, etc.? If the budget is not there, the discussion is over Can they commit to a review (PAID) and milestones? Payment terms are acceptable to you, right? You’re using proper agreements and docs, right?
    • 13. Managing Projects Agile Scrum Extreme Project Management on Wikipedia Project Management Institute
    • 14. My Favorite PM Platform Redmine - (demo)
    • 15. Somebody please wake up the entrepreneurs.
    • 16. Entrepreneurs! What can Joomla! do for you? What can you do for Joomla!?
    • 17. What Joomla Offers
    • 18. What does Joomla get you? Instant website Access to huge ecosystem of extensions Access to a huge ecosystem of developers Additional marketing opportunities YES, YOU CAN HELP TOO
    • 19. Business and Open Source
    • 20. Business and Open Source Learn what the license means Understand license is not the same as copyright Distribution, redistribution Open Source Software on Wikipedia
    • 21. Some Use Cases
    • 22. Use case: Joomla as a consumer Power your website, get to market FIRST, and look good while you are doing it
    • 23. Use case: Joomla as a platform Same as before, but providing additional capabilities
    • 24. Use case: Joomla as an offering Many people make a living delivering Joomla websites, without writing a single line of PHP code
    • 25. Use case: Joomla as expertise If you are good with Joomla, there are plenty of folks out there that need to talk to you
    • 26. How ‘bout that Social Media thing everyone is talking about?
    • 27. Social Media and Business “Ignore social media at your own peril.” -- Mitch Pirtle, CMSExpo Denver 2008
    • 28. Social Media and Business “If you’re still asking what social media can do for you, please come out from under that rock so we can talk.” -- Mitch Pirtle, Joomla!Day NYC 2009
    • 29. Some light reading To help you get your groove on
    • 30. The Art of the Start Guy Kawasaki “The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything”
    • 31. Designing with Web Standards Jeff Zeldman If you write any HTML or CSS, then this book is a must read.
    • 32. Eric Meyer on CSS Eric Meyer If you write any HTML or CSS, then this book is a must read.
    • 33. Pragmatic Thinking and Learning Andy Hunt Self assessment Debug your brain
    • 34. Practices of an Agile Developer Venkat Subramaniam & Andy Hunt “Working in the real world”
    • 35. Learning Joomla! 1.5 Extension Development Joe LeBlanc Excellent overview Smart look at application architecture
    • 36. Joomla! 1.5: A User’s Guide Barrie North Good overall coverage SEO Organizing content
    • 37. Brand Autopsy Collective blog Brand strategy Group studies brandautopsy.typepad.com
    • 38. How to Change the World more Guy Kawasaki goodness http://blog.guykawasaki.com
    • 39. A List Apart Collective blog Design Markup Semantic web SEO ....and more.... http://www.alistapart.com/
    • 40. Community Strategist Connie Bensen Social media Community management http://conniebensen.com/
    • 41. Web Strategy Jeremiah Owyang Social media Marketing www.web-strategist.com/blog/
    • 42. Thanks! http://www.mitchitized.com http://www.spacemonkeylabs.com
    • 43. Image credits Nerdy Bush: http://www.freakingnews.com/Nerd- George-Bush-Pictures-38786.asp Homeless “entrepreneur”: http://www.sxc.hu/photo/ 691662 Reading glasses: http://www.sxc.hu/photo/89159