Joomla - an Overview

Joomla!Mitch PirtlePHP.TO.STARTTorino, Italia 2011.07.11

Who?Joomla! founder, OSM founder

Who?Joomla! founder, OSM founderNew Yorker, moved to Torino in May 2011

Who?Joomla! founder, OSM founderNew Yorker, moved to Torino in May 2011Skateboard, snowboard, bike, bass, guitar, drums, dad

Who?Joomla! founder, OSM founderNew Yorker, moved to Torino in May 2011Skateboard, snowboard, bike, bass, guitar, drums, dadCTO at Sounday Music

Who?Joomla! founder, OSM founderNew Yorker, moved to Torino in May 2011Skateboard, snowboard, bike, bass, guitar, drums, dadCTO at Sounday MusicContributor to MongoDB, evangelist for Lithium PHPFramework

Who?Joomla! founder, OSM founderNew Yorker, moved to Torino in May 2011Skateboard, snowboard, bike, bass, guitar, drums, dadCTO at Sounday MusicContributor to MongoDB, evangelist for Lithium PHPFrameworkYes, I am learning Italian :-)

Oh yeah, one more thing.

Sounday is hiring: Cagliari PHP Engineer Front-end Engineer (Come see me after this talk!)

Why?Shortens deadlines

Why?Shortens deadlinesSpeeds development

Why?Shortens deadlinesSpeeds developmentLowers stress

Why?Shortens deadlinesSpeeds developmentLowers stressMinimizes hair loss, sometimes known to whiten teeth

Why?Shortens deadlinesSpeeds developmentLowers stressMinimizes hair loss, sometimes known to whiten teethHey lookit that, the finish line

Before we get started:Who are you?

Engineers“I like to break things.”

Designers“I like to look at things.”

Entrepreneurs“I like to make stuff up.”

Freeloaders“Heck, I’m just here for the coffee!”

Joomla! for developers

Nerds!

Nerds!Dealing with evolvingcode

Nerds!Dealing with evolvingcodeDealing with clients

Nerds!Dealing with evolvingcodeDealing with clientsDealing with projects

Nerds!Dealing with evolvingcodeDealing with clientsDealing with projectsDealing with deadlines

Nerds!Dealing with evolvingcodeDealing with clientsDealing with projectsDealing with deadlinesDealing with businessdevelopment

What Joomla can do for you

What Joomla can do for youInstant website

What Joomla can do for youInstant websiteMassive ecosystem of extensions

What Joomla can do for youInstant websiteMassive ecosystem of extensionsMassive ecosystem of developers (partners)

What Joomla can do for youInstant websiteMassive ecosystem of extensionsMassive ecosystem of developers (partners)Solid platform for rapid, scalable development

The facets of Joomla!

The facets of Joomla! It is a framework

The facets of Joomla! It is a framework It is a CMS

The facets of Joomla! It is a framework It is a CMS It is a platform

Framework?Take a look in your download, where you find oneframework and three applications: installer, front end,back end (admin)

The Joomla! frameworkhttps://github.com/joomla/joomla-platform

Joomla! framework docshttp://docs.joomla.org/Framework/1.6

What Joomla! did for me

Quizilla (MTV)

Quizilla (MTV) Complete reimplementation

Quizilla (MTV) Complete reimplementation Millions of users

Quizilla (MTV) Complete reimplementation Millions of users Millions of dynamic UGC

Quizilla (MTV) Complete reimplementation Millions of users Millions of dynamic UGC Peak: 60M views/week

Food2 (Food Networks)

Food2 (Food Networks)Rich media widgets

Food2 (Food Networks)Rich media widgetsDeep integration withCDN

Food2 (Food Networks)Rich media widgetsDeep integration withCDNRich UGC

Food2 (Food Networks)Rich media widgetsDeep integration withCDNRich UGCDeep integration withsocial media platforms

Food2 (Food Networks)Rich media widgetsDeep integration withCDNRich UGCDeep integration withsocial media platformsEssentially CMSmashup

Jetsetter (Gilt Groupe)

Jetsetter (Gilt Groupe) Massive load spikes

Jetsetter (Gilt Groupe) Massive load spikes Full REST integration with existing systems

Jetsetter (Gilt Groupe) Massive load spikes Full REST integration with existing systems Custom MongoDB data store

Jetsetter (Gilt Groupe) Massive load spikes Full REST integration with existing systems Custom MongoDB data store 900 requests/sec at launch

Business Models

Business models:Product/retail Plays Templates Extensions

Business models:Service Plays

Business models:Service PlaysSupport memberships

Business models:Service PlaysSupport membershipsMaintenance agreements

Business models:Service PlaysSupport membershipsMaintenance agreementsCustom development

Business models:Service PlaysSupport membershipsMaintenance agreementsCustom developmentHosting

Business models:Service PlaysSupport membershipsMaintenance agreementsCustom developmentHostingTemplate clubs

Business models:Service PlaysSupport membershipsMaintenance agreementsCustom developmentHostingTemplate clubsExtension clubs

Joomla! for designers

Designers!Joomla! looks scary,why would you bother?

What Joomla! gets you

What Joomla! gets youSimple, powerful template system

What Joomla! gets youSimple, powerful template systemAccess to a massive client base

What Joomla! gets youSimple, powerful template systemAccess to a massive client baseEasy efforts for self promotion, growth

What Joomla! gets youSimple, powerful template systemAccess to a massive client baseEasy efforts for self promotion, growthNo PHP freelancer to burn you, this time

Example: Rocket Theme

Example: Rocket ThemeFounded by Andy Miller

Example: Rocket ThemeFounded by Andy MillerStaffed in multiplecountries now

Example: Rocket ThemeFounded by Andy MillerStaffed in multiplecountries nowDominant player inindustry

Joomla! for entrepreneurs

Entrepreneurs!What can Joomla! dofor you?What can you do forJoomla!?

What Joomla Offers

What does Joomla get you?

What does Joomla get you?Instant website

What does Joomla get you?Instant websiteAccess to huge ecosystem of extensions

What does Joomla get you?Instant websiteAccess to huge ecosystem of extensionsAccess to a huge ecosystem of developers

What does Joomla get you?Instant websiteAccess to huge ecosystem of extensionsAccess to a huge ecosystem of developersAdditional marketing opportunities

What does Joomla get you?Instant websiteAccess to huge ecosystem of extensionsAccess to a huge ecosystem of developersAdditional marketing opportunitiesYES, YOU CAN HELP TOO

Joomla! for freeloaders

Joomla! for freeloadersBeat it, cheapskate!

Joomla! is an ecosystem

You gotta find balance...between give and take

Many ways to contribute

Many ways to contributeDocumentation

Many ways to contributeDocumentationTranslation

Many ways to contributeDocumentationTranslationForum moderation

Many ways to contributeDocumentationTranslationForum moderationCode: Create, debug and test

Many ways to contributeDocumentationTranslationForum moderationCode: Create, debug and testCoordinate events and user groups

Joomla! resources

Joomla!http://www.joomla.org/

Community resourcesForum, business, events, user groups, and more

Documentationhttp://docs.joomla.org/

Developer networkhttp://developer.joomla.org/

Joomla! Extension Directoryhttp://extensions.joomla.org/

Time for my favorite gameStump the Nerd™

Thanks!Email: mitch.pirtle@gmail.comTwitter: @mitchitizedWeb: http://about.me/mitchitizedSlides: slideshare.net/spacemonkeylabs

Joomla - an Overview

by Mitch Pirtle

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