Search
MARKETING FOR
MAGENTO
Wednesday, 30 April 14
Brought to you by the smashing folk at
Space 48
Wednesday, 30 April 14
What is
Magento Search Marketing?
Wednesday, 30 April 14
Strategic
Marketing
Skills
Magento Gold
Partner development
expertise
Ecommerce
Consultancy
Wednesday, 30 April 14
How many Magento
Gold partners have
this specialist ability?
Wednesday, 30 April 14
VERY FEW
Answer...
Wednesday, 30 April 14
special
WHICH MAKES US
Wednesday, 30 April 14
Digital marketing agencies are usually the
first port of call for an eCommerce business
that wants to increase its sales.
W...
Online marketing agencies provide smart
tactics that promise to pull in customers
including search, social and PPC
Wednesd...
These tactics get them
Wednesday, 30 April 14
These tactics get them
ATTENTION
Wednesday, 30 April 14
These tactics get them
ATTENTION
and win them business based on
promising ROI figures
Wednesday, 30 April 14
However, marketing agencies may not offer
the supporting business process thinking
and technological depth that is essentia...
Before deploying these tactics, there
are questions of
Wednesday, 30 April 14
Before deploying these tactics, there
are questions of
BUSINESS
Wednesday, 30 April 14
Before deploying these tactics, there
are questions of
BUSINESS
REWARD
Wednesday, 30 April 14
Before deploying these tactics, there
are questions of
BUSINESS
PROCESS
REWARD
Wednesday, 30 April 14
Before deploying these tactics, there
are questions of
BUSINESS
PROCESS
REWARD
RISK
Wednesday, 30 April 14
Before deploying these tactics, there
are questions of
BUSINESS
PROCESS
REWARD
RISK & PRIORITY
Wednesday, 30 April 14
Before deploying these tactics, there
are questions of
that need addressing
BUSINESS
PROCESS
REWARD
RISK & PRIORITY
Wednes...
eCommerce
agency
These will be answered by an
Wednesday, 30 April 14
Relying purely on development can
often lead to online retailers becoming
lost in a technical environment.
help
Wednesday,...
Your business can’t be
without technological
development.
But at the same time,
it can’t rely purely on
this alone.
Wednes...
For true eCommerce success,
a single solution is needed that blends
both of these essential disciplines...
Wednesday, 30 A...
Wednesday, 30 April 14
10STEPS OF
MAGENTO
search marketing
Wednesday, 30 April 14
1. Business
Modelling
Wednesday, 30 April 14
This is your cornerstone
thinking. Your proposition
thinking.
Wednesday, 30 April 14
TextToo many organisations presume and
many fail to appreciate the true nature
of influence online
Wednesday, 30 April 14
How customers really make decisions
and how they really search
Wednesday, 30 April 14
Smart business
modelling recognises
buying signals.
Wednesday, 30 April 14
2. Process
Analysis
Wednesday, 30 April 14
How efficiently are
you running your
processes?
Wednesday, 30 April 14
Seamless 3rd
party logistics
integration is the
least you should
strive for
Wednesday, 30 April 14
Having good customer
services and returns
processes in place is key...
Wednesday, 30 April 14
As is an onsite review platform
such as ...
Wednesday, 30 April 14
Wednesday, 30 April 14
Wednesday, 30 April 14
Wednesday, 30 April 14
3. Sector
Analysis
Wednesday, 30 April 14
Whatkeywords are your competitors targeting?
Wednesday, 30 April 14
Whereare their links coming from?
Wednesday, 30 April 14
From techniques to technology,
study it all...
Wednesday, 30 April 14
GOOD
The
Wednesday, 30 April 14
BAD
The
Wednesday, 30 April 14
&Wednesday, 30 April 14
ugly
The
Wednesday, 30 April 14
4. Tech Spec
Wednesday, 30 April 14
Dress the store,
merchandise,
add layers of
and make it
suitable for all
engagement
devices.
Wednesday, 30 April 14
Place products in appropriate categories.
Define related products. List top rated
products and recently viewed products.
We...
5. Technical
Build
Wednesday, 30 April 14
Rendering the wireframe.
Applying the specification, where developers
work their magic.
Wednesday, 30 April 14
Architecture, site structure, hosting,
navigation, product feeds and categories.
Wednesday, 30 April 14
6. Test
Wednesday, 30 April 14
Test, test and test again.
A committed and
consistent testing strategy
studying both technical
and UX issues is vital.
Wed...
The great thing about eCommerce is that
the impact of any changes are rapid and
measurable.
Wednesday, 30 April 14
7. Manage
Wednesday, 30 April 14
You have an almost unlimited range of
eCommerce tactics at your disposal.
Wednesday, 30 April 14
Tactics to help you grow traffic, earn
proximity and win conversions.
Wednesday, 30 April 14
The trick is to deploy the right one at
the right time in the right way.
Wednesday, 30 April 14
8. Refine
Wednesday, 30 April 14
MAXIMISEexcellence on your site...
Wednesday, 30 April 14
...dispose
OF THE
INEFFICIENT.
Wednesday, 30 April 14
There are more
channels in online
retailing than just
search
Wednesday, 30 April 14
Consider all the different
channels such as email,
social, marketplace
feeds, affiliate.
Wednesday, 30 April 14
9. Review
Wednesday, 30 April 14
Make best practices better.
Get analytical.
Wednesday, 30 April 14
Use the eyes of a business analyst, the
mind of a data analyst and the heart of a
marketeer.
Wednesday, 30 April 14
Calculated assessments
will enable precision
planning.
Wednesday, 30 April 14
10. Plan
Wednesday, 30 April 14
Give consumers what they want in the
form of useful, entertaining and
informative content, tutorials, video
demonstrations...
Think about what events are coming up
and how you can use these as a vehicle to
engage with your consumer.
Wednesday, 30 A...
Flag it clearly through
smart architecture
and systematic
on-page signposting.
Work hard to build a
community and you
will...
Magento Search Marketing is a detailed
analysis of all the factors that are important
for your business. And, just as impo...
It’s about knowing your business well and
understanding your business better than
anyone.
Wednesday, 30 April 14
You know what you want and a Magento
Search Marketing specialist will work with
you to achieve this.
Wednesday, 30 April 14
(that’s us)
Wednesday, 30 April 14
Thomson House
Birchwood Park
Warrington
WA3 6GA
Tel 01925 393510
Email hello@space48.com
www.space48.com
Wednesday, 30 Apr...
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10 Elements of Magento Search Marketing

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10 elements-of-magento-search-marketing-by-space-48

  1. 1. Search MARKETING FOR MAGENTO Wednesday, 30 April 14
  2. 2. Brought to you by the smashing folk at Space 48 Wednesday, 30 April 14
  3. 3. What is Magento Search Marketing? Wednesday, 30 April 14
  4. 4. Strategic Marketing Skills Magento Gold Partner development expertise Ecommerce Consultancy Wednesday, 30 April 14
  5. 5. How many Magento Gold partners have this specialist ability? Wednesday, 30 April 14
  6. 6. VERY FEW Answer... Wednesday, 30 April 14
  7. 7. special WHICH MAKES US Wednesday, 30 April 14
  8. 8. Digital marketing agencies are usually the first port of call for an eCommerce business that wants to increase its sales. Wednesday, 30 April 14
  9. 9. Online marketing agencies provide smart tactics that promise to pull in customers including search, social and PPC Wednesday, 30 April 14
  10. 10. These tactics get them Wednesday, 30 April 14
  11. 11. These tactics get them ATTENTION Wednesday, 30 April 14
  12. 12. These tactics get them ATTENTION and win them business based on promising ROI figures Wednesday, 30 April 14
  13. 13. However, marketing agencies may not offer the supporting business process thinking and technological depth that is essential in the success of an eCommerce business. Wednesday, 30 April 14
  14. 14. Before deploying these tactics, there are questions of Wednesday, 30 April 14
  15. 15. Before deploying these tactics, there are questions of BUSINESS Wednesday, 30 April 14
  16. 16. Before deploying these tactics, there are questions of BUSINESS REWARD Wednesday, 30 April 14
  17. 17. Before deploying these tactics, there are questions of BUSINESS PROCESS REWARD Wednesday, 30 April 14
  18. 18. Before deploying these tactics, there are questions of BUSINESS PROCESS REWARD RISK Wednesday, 30 April 14
  19. 19. Before deploying these tactics, there are questions of BUSINESS PROCESS REWARD RISK & PRIORITY Wednesday, 30 April 14
  20. 20. Before deploying these tactics, there are questions of that need addressing BUSINESS PROCESS REWARD RISK & PRIORITY Wednesday, 30 April 14
  21. 21. eCommerce agency These will be answered by an Wednesday, 30 April 14
  22. 22. Relying purely on development can often lead to online retailers becoming lost in a technical environment. help Wednesday, 30 April 14
  23. 23. Your business can’t be without technological development. But at the same time, it can’t rely purely on this alone. Wednesday, 30 April 14
  24. 24. For true eCommerce success, a single solution is needed that blends both of these essential disciplines... Wednesday, 30 April 14
  25. 25. Wednesday, 30 April 14
  26. 26. 10STEPS OF MAGENTO search marketing Wednesday, 30 April 14
  27. 27. 1. Business Modelling Wednesday, 30 April 14
  28. 28. This is your cornerstone thinking. Your proposition thinking. Wednesday, 30 April 14
  29. 29. TextToo many organisations presume and many fail to appreciate the true nature of influence online Wednesday, 30 April 14
  30. 30. How customers really make decisions and how they really search Wednesday, 30 April 14
  31. 31. Smart business modelling recognises buying signals. Wednesday, 30 April 14
  32. 32. 2. Process Analysis Wednesday, 30 April 14
  33. 33. How efficiently are you running your processes? Wednesday, 30 April 14
  34. 34. Seamless 3rd party logistics integration is the least you should strive for Wednesday, 30 April 14
  35. 35. Having good customer services and returns processes in place is key... Wednesday, 30 April 14
  36. 36. As is an onsite review platform such as ... Wednesday, 30 April 14
  37. 37. Wednesday, 30 April 14
  38. 38. Wednesday, 30 April 14
  39. 39. Wednesday, 30 April 14
  40. 40. 3. Sector Analysis Wednesday, 30 April 14
  41. 41. Whatkeywords are your competitors targeting? Wednesday, 30 April 14
  42. 42. Whereare their links coming from? Wednesday, 30 April 14
  43. 43. From techniques to technology, study it all... Wednesday, 30 April 14
  44. 44. GOOD The Wednesday, 30 April 14
  45. 45. BAD The Wednesday, 30 April 14
  46. 46. &Wednesday, 30 April 14
  47. 47. ugly The Wednesday, 30 April 14
  48. 48. 4. Tech Spec Wednesday, 30 April 14
  49. 49. Dress the store, merchandise, add layers of and make it suitable for all engagement devices. Wednesday, 30 April 14
  50. 50. Place products in appropriate categories. Define related products. List top rated products and recently viewed products. Wednesday, 30 April 14
  51. 51. 5. Technical Build Wednesday, 30 April 14
  52. 52. Rendering the wireframe. Applying the specification, where developers work their magic. Wednesday, 30 April 14
  53. 53. Architecture, site structure, hosting, navigation, product feeds and categories. Wednesday, 30 April 14
  54. 54. 6. Test Wednesday, 30 April 14
  55. 55. Test, test and test again. A committed and consistent testing strategy studying both technical and UX issues is vital. Wednesday, 30 April 14
  56. 56. The great thing about eCommerce is that the impact of any changes are rapid and measurable. Wednesday, 30 April 14
  57. 57. 7. Manage Wednesday, 30 April 14
  58. 58. You have an almost unlimited range of eCommerce tactics at your disposal. Wednesday, 30 April 14
  59. 59. Tactics to help you grow traffic, earn proximity and win conversions. Wednesday, 30 April 14
  60. 60. The trick is to deploy the right one at the right time in the right way. Wednesday, 30 April 14
  61. 61. 8. Refine Wednesday, 30 April 14
  62. 62. MAXIMISEexcellence on your site... Wednesday, 30 April 14
  63. 63. ...dispose OF THE INEFFICIENT. Wednesday, 30 April 14
  64. 64. There are more channels in online retailing than just search Wednesday, 30 April 14
  65. 65. Consider all the different channels such as email, social, marketplace feeds, affiliate. Wednesday, 30 April 14
  66. 66. 9. Review Wednesday, 30 April 14
  67. 67. Make best practices better. Get analytical. Wednesday, 30 April 14
  68. 68. Use the eyes of a business analyst, the mind of a data analyst and the heart of a marketeer. Wednesday, 30 April 14
  69. 69. Calculated assessments will enable precision planning. Wednesday, 30 April 14
  70. 70. 10. Plan Wednesday, 30 April 14
  71. 71. Give consumers what they want in the form of useful, entertaining and informative content, tutorials, video demonstrations, FAQs. Wednesday, 30 April 14
  72. 72. Think about what events are coming up and how you can use these as a vehicle to engage with your consumer. Wednesday, 30 April 14
  73. 73. Flag it clearly through smart architecture and systematic on-page signposting. Work hard to build a community and you will be rewarded. this way you are here Wednesday, 30 April 14
  74. 74. Magento Search Marketing is a detailed analysis of all the factors that are important for your business. And, just as importantly- what are not. Wednesday, 30 April 14
  75. 75. It’s about knowing your business well and understanding your business better than anyone. Wednesday, 30 April 14
  76. 76. You know what you want and a Magento Search Marketing specialist will work with you to achieve this. Wednesday, 30 April 14
  77. 77. (that’s us) Wednesday, 30 April 14
  78. 78. Thomson House Birchwood Park Warrington WA3 6GA Tel 01925 393510 Email hello@space48.com www.space48.com Wednesday, 30 April 14
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