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10 elements-of-magento-search-marketing-by-space-48

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10 Elements of Magento Search Marketing

10 Elements of Magento Search Marketing

Published in: Marketing, Business, Technology

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  • 1. Search MARKETING FOR MAGENTO Wednesday, 30 April 14
  • 2. Brought to you by the smashing folk at Space 48 Wednesday, 30 April 14
  • 3. What is Magento Search Marketing? Wednesday, 30 April 14
  • 4. Strategic Marketing Skills Magento Gold Partner development expertise Ecommerce Consultancy Wednesday, 30 April 14
  • 5. How many Magento Gold partners have this specialist ability? Wednesday, 30 April 14
  • 6. VERY FEW Answer... Wednesday, 30 April 14
  • 7. special WHICH MAKES US Wednesday, 30 April 14
  • 8. Digital marketing agencies are usually the first port of call for an eCommerce business that wants to increase its sales. Wednesday, 30 April 14
  • 9. Online marketing agencies provide smart tactics that promise to pull in customers including search, social and PPC Wednesday, 30 April 14
  • 10. These tactics get them Wednesday, 30 April 14
  • 11. These tactics get them ATTENTION Wednesday, 30 April 14
  • 12. These tactics get them ATTENTION and win them business based on promising ROI figures Wednesday, 30 April 14
  • 13. However, marketing agencies may not offer the supporting business process thinking and technological depth that is essential in the success of an eCommerce business. Wednesday, 30 April 14
  • 14. Before deploying these tactics, there are questions of Wednesday, 30 April 14
  • 15. Before deploying these tactics, there are questions of BUSINESS Wednesday, 30 April 14
  • 16. Before deploying these tactics, there are questions of BUSINESS REWARD Wednesday, 30 April 14
  • 17. Before deploying these tactics, there are questions of BUSINESS PROCESS REWARD Wednesday, 30 April 14
  • 18. Before deploying these tactics, there are questions of BUSINESS PROCESS REWARD RISK Wednesday, 30 April 14
  • 19. Before deploying these tactics, there are questions of BUSINESS PROCESS REWARD RISK & PRIORITY Wednesday, 30 April 14
  • 20. Before deploying these tactics, there are questions of that need addressing BUSINESS PROCESS REWARD RISK & PRIORITY Wednesday, 30 April 14
  • 21. eCommerce agency These will be answered by an Wednesday, 30 April 14
  • 22. Relying purely on development can often lead to online retailers becoming lost in a technical environment. help Wednesday, 30 April 14
  • 23. Your business can’t be without technological development. But at the same time, it can’t rely purely on this alone. Wednesday, 30 April 14
  • 24. For true eCommerce success, a single solution is needed that blends both of these essential disciplines... Wednesday, 30 April 14
  • 25. Wednesday, 30 April 14
  • 26. 10STEPS OF MAGENTO search marketing Wednesday, 30 April 14
  • 27. 1. Business Modelling Wednesday, 30 April 14
  • 28. This is your cornerstone thinking. Your proposition thinking. Wednesday, 30 April 14
  • 29. TextToo many organisations presume and many fail to appreciate the true nature of influence online Wednesday, 30 April 14
  • 30. How customers really make decisions and how they really search Wednesday, 30 April 14
  • 31. Smart business modelling recognises buying signals. Wednesday, 30 April 14
  • 32. 2. Process Analysis Wednesday, 30 April 14
  • 33. How efficiently are you running your processes? Wednesday, 30 April 14
  • 34. Seamless 3rd party logistics integration is the least you should strive for Wednesday, 30 April 14
  • 35. Having good customer services and returns processes in place is key... Wednesday, 30 April 14
  • 36. As is an onsite review platform such as ... Wednesday, 30 April 14
  • 37. Wednesday, 30 April 14
  • 38. Wednesday, 30 April 14
  • 39. Wednesday, 30 April 14
  • 40. 3. Sector Analysis Wednesday, 30 April 14
  • 41. Whatkeywords are your competitors targeting? Wednesday, 30 April 14
  • 42. Whereare their links coming from? Wednesday, 30 April 14
  • 43. From techniques to technology, study it all... Wednesday, 30 April 14
  • 44. GOOD The Wednesday, 30 April 14
  • 45. BAD The Wednesday, 30 April 14
  • 46. &Wednesday, 30 April 14
  • 47. ugly The Wednesday, 30 April 14
  • 48. 4. Tech Spec Wednesday, 30 April 14
  • 49. Dress the store, merchandise, add layers of and make it suitable for all engagement devices. Wednesday, 30 April 14
  • 50. Place products in appropriate categories. Define related products. List top rated products and recently viewed products. Wednesday, 30 April 14
  • 51. 5. Technical Build Wednesday, 30 April 14
  • 52. Rendering the wireframe. Applying the specification, where developers work their magic. Wednesday, 30 April 14
  • 53. Architecture, site structure, hosting, navigation, product feeds and categories. Wednesday, 30 April 14
  • 54. 6. Test Wednesday, 30 April 14
  • 55. Test, test and test again. A committed and consistent testing strategy studying both technical and UX issues is vital. Wednesday, 30 April 14
  • 56. The great thing about eCommerce is that the impact of any changes are rapid and measurable. Wednesday, 30 April 14
  • 57. 7. Manage Wednesday, 30 April 14
  • 58. You have an almost unlimited range of eCommerce tactics at your disposal. Wednesday, 30 April 14
  • 59. Tactics to help you grow traffic, earn proximity and win conversions. Wednesday, 30 April 14
  • 60. The trick is to deploy the right one at the right time in the right way. Wednesday, 30 April 14
  • 61. 8. Refine Wednesday, 30 April 14
  • 62. MAXIMISEexcellence on your site... Wednesday, 30 April 14
  • 63. ...dispose OF THE INEFFICIENT. Wednesday, 30 April 14
  • 64. There are more channels in online retailing than just search Wednesday, 30 April 14
  • 65. Consider all the different channels such as email, social, marketplace feeds, affiliate. Wednesday, 30 April 14
  • 66. 9. Review Wednesday, 30 April 14
  • 67. Make best practices better. Get analytical. Wednesday, 30 April 14
  • 68. Use the eyes of a business analyst, the mind of a data analyst and the heart of a marketeer. Wednesday, 30 April 14
  • 69. Calculated assessments will enable precision planning. Wednesday, 30 April 14
  • 70. 10. Plan Wednesday, 30 April 14
  • 71. Give consumers what they want in the form of useful, entertaining and informative content, tutorials, video demonstrations, FAQs. Wednesday, 30 April 14
  • 72. Think about what events are coming up and how you can use these as a vehicle to engage with your consumer. Wednesday, 30 April 14
  • 73. Flag it clearly through smart architecture and systematic on-page signposting. Work hard to build a community and you will be rewarded. this way you are here Wednesday, 30 April 14
  • 74. Magento Search Marketing is a detailed analysis of all the factors that are important for your business. And, just as importantly- what are not. Wednesday, 30 April 14
  • 75. It’s about knowing your business well and understanding your business better than anyone. Wednesday, 30 April 14
  • 76. You know what you want and a Magento Search Marketing specialist will work with you to achieve this. Wednesday, 30 April 14
  • 77. (that’s us) Wednesday, 30 April 14
  • 78. Thomson House Birchwood Park Warrington WA3 6GA Tel 01925 393510 Email hello@space48.com www.space48.com Wednesday, 30 April 14

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