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Viral Sucks: SXSW Edition
 

Viral Sucks: SXSW Edition

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It’s the absolute worst word that can come out of someone’s mouth. Whether a colleague, boss, client, or a doctor, if you hear the word “viral” you’re in trouble. Someone probably read "The ...

It’s the absolute worst word that can come out of someone’s mouth. Whether a colleague, boss, client, or a doctor, if you hear the word “viral” you’re in trouble. Someone probably read "The Tipping Point" but skipped "The Outliers," or read the Cliff’s Notes on "Groundswell" and completely missed the point. Someone that thinks that all we need is for “that one idea” that is so funny, so clever, or so disruptive (without actually changing the way we’ve always done business, of course) that it will [gulp] “go viral” and our sales will go through the roof. “Go” and “viral” rarely belong in the same sentence. This session explored unrealistic expectations, poor planning, and the belief that being really clever and hoping to get lucky trumps being really strategic and working hard to make success happen #viralsucks.

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http://www.valtechlabs.se 990
http://www.conseilsmarketing.com 58
http://phoenix-valtech.valtech.se 46
https://valtech.se 40
http://www.google.com 18
http://valtech.local 14
http://feedly.com 14
https://twitter.com 13
http://www.paperblog.fr 9
http://phoenix-valtech.azurewebsites.net 9
http://www.linkedin.com 8
http://www.soycampus.com 6
http://ss-blog.sl.ss 5
http://digg.com 2
https://phoenix.valtech.se 2
http://wahls.no-ip.biz 2
https://www.google.com 2
http://news.google.com 1
http://www.spundge.com 1
http://pulse.me&_=1394343453445 HTTP 1
https://www.linkedin.com 1
http://www.google.se 1
http://www.pinterest.com 1
http://texmex-bibimbap.herokuapp.com 1
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Viral Sucks: SXSW Edition Viral Sucks: SXSW Edition Presentation Transcript