Trending The Future - space150 v27
 

Trending The Future - space150 v27

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Trending the Future is a new evolution of space150's traditional retrospective. ...

Trending the Future is a new evolution of space150's traditional retrospective.

In the past our retrospectives have looked at what happened over the last 150 days and new technologies that emerged, but now we're taking a look at the last 150 days with a new lens - to form an opinion about what trends will be important for the next 150 days of marketing and advertising.

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Trending The Future - space150 v27 Trending The Future - space150 v27 Presentation Transcript

  • v27 TRENDING THE FUTURE The last 150 days & the next 150 days in the world of digital marketing & advertising. 02.18.11 www.space150.comFriday, February 18, 2011
  • v27 A spaceLab Production www.space150.comFriday, February 18, 2011
  • v27 The World is Changing. The last 150 days have seen violence, political unrest, natural disasters, cultural, and economic struggle amidst an evolving era of technological questions that have made us all a little nervous and a little bit more excited. Is the world we’ve created holding influence over technology, or is technology dictating our future?Friday, February 18, 2011
  • v27 LET’S TAKE A LOOK AT: The World The Digital Landscape The FutureFriday, February 18, 2011
  • v27 THE WORLDFriday, February 18, 2011
  • v27 U.S. troops have now been in the Middle East longer than the existence of the Soviet Union.Friday, February 18, 2011
  • Hungary endured toxic floods. October 4Friday, February 18, 2011
  • Economies struggled in Europe. October 12-22Friday, February 18, 2011
  • North Korea fired shots at South Korea. November 23Friday, February 18, 2011
  • America worked through the 2010 Mid-term Elections and Healthcare Reform.Friday, February 18, 2011
  • Floods devastated eastern Australia.Friday, February 18, 2011
  • WikiLeaks all but confirmed that peak oil is imminent. February 9, 2011Friday, February 18, 2011
  • v27 Luckily, there was a positive side.Friday, February 18, 2011
  • WikiLeaks redefined confidentiality on a global scale and made governments rethink their international responsibility.Friday, February 18, 2011
  • The Burj Khalifa was completed in Dubai, seizing the title of world’s tallest building. October 1Friday, February 18, 2011
  • The world’s first private spacecraft was launched. December 8Friday, February 18, 2011
  • The International Space Station surpassed the record for the longest human occupation of space. October 22Friday, February 18, 2011
  • NASA discovered arsenic-based life. December 2Friday, February 18, 2011
  • Egypt gave us a taste of what happens when the Internet is taken away...Friday, February 18, 2011
  • ...what people will do to get it back, and its power to connect the world when it’s working.Friday, February 18, 2011
  • v27 THE DIGITAL LANDSCAPEFriday, February 18, 2011
  • v27 Digital technology is not killing our social lives. It’s changing the world for the better. Or is it? Over the last 150 days, digital technology has seen some growing pains.Friday, February 18, 2011
  • v27 The 30-second Spot :: How will it evolve? Publishing :: Who is your real competition? Twitter :: Does it work? Group Buying :: Who will prevail? Tablets :: Fad or death of the laptop? Mobile :: Does your grandma have a smartphone?Friday, February 18, 2011
  • v27 THE 30-SECOND SPOT: HOW WILL IT EVOLVE?Friday, February 18, 2011
  • The Old Spice Man campaign was the pioneer of life beyond 30-seconds. Over a year later, he’s still going strong and back for round 3.Friday, February 18, 2011
  • Mercedes organized a “tweet race” to the Super Bowl fueled not by gas, but by the tweets of people following along and leading up to the TV spot.Friday, February 18, 2011
  • Doritos has been doing “Crash the Super Bowl” for years now, but this year they partnered with Pepsi to take it to a new level of buzz before and after the game.Friday, February 18, 2011
  • Volkswagen leaked their Super Bowl spots the Friday before the game and took home top ratings as the most likeable ads during the game.Friday, February 18, 2011
  • Glee: Gleeking into every nook and cranny of American media and culture through iTunes, live shows, magazine covers, product placement, and a Super Bowl ad.Friday, February 18, 2011
  • v27 FORMAT MAY CHANGE, BUT SHORT VIDEO MESSAGES WON’T GO AWAY.Friday, February 18, 2011
  • ROCK THE v27 BEFORE & FOR THE FUTURE: AFTER OR DON’T EVEN SHOW UP TOFriday, February 18, 2011 THE GAME.
  • v27 PUBLISHING: WHO IS YOUR REAL COMPETITION?Friday, February 18, 2011
  • The nature of the internet is cheap publishing - openly available to all.Friday, February 18, 2011
  • It used to be that to publish a book, you needed a publishing deal or a ton of money.Friday, February 18, 2011
  • Seth Godin’s Domino Project is breaking down the barriers of traditional publishing - getting quality ideas to more people, more quickly, by cutting out the middleman.Friday, February 18, 2011
  • Amazon now sells 115 E-Books for every 100 paperbacks. With the proliferation of mobile technology, the way we distribute content will continue to evolve.Friday, February 18, 2011
  • The Mac and Chrome app stores have launched, making it easy for anyone to publish new software ideas or download the applications without physical distribution.Friday, February 18, 2011
  • v27 BOLD IDEAS ARE THE REAL COMPETITION.Friday, February 18, 2011
  • v27 THE MOST FOR THE FUTURE: AGILE INNOVATORS WILL WIN.Friday, February 18, 2011
  • v27 TWITTER: DOES IT WORK?Friday, February 18, 2011
  • Digital spam is becoming a bigger issue on Twitter. The signal to noise ratio is starting to exceed people’s tolerance.Friday, February 18, 2011
  • John Mayer left 3.7 million followers behind when he quit Twitter in favor of Tumblr. “no artwork created by someone with a healthy grasp of social media thus far has proven to be anything other than disposable.” -John MayerFriday, February 18, 2011
  • v27 Digital Death showed that we may overestimate the popularity of celebrities in social media and what their fans would be willing to pay to get them back.Friday, February 18, 2011
  • $#*! My Dad Says went from Twitter to broadcast. An interesting phenomenon, but ratings show it’s on the verge of cancellation.Friday, February 18, 2011
  • The Old Spice “Smell Like a Man, Man” campaign helped Old Spice become the number one selling men’s deodorant in America.Friday, February 18, 2011
  • After some positive tweets from 50 Cent about the stock of his company, H&H Imports, the stock soared 240% driving the company value up $50 million.Friday, February 18, 2011
  • Besides just being a brilliant media buy, #demandaljazeera showed us the real power of Twitter to connect the world in real-time.Friday, February 18, 2011
  • v27 TWITTER IS NOT A SOCIAL NETWORK. IT’S AN INFORMATION NETWORK.Friday, February 18, 2011
  • v27 START THINKING FOR THE FUTURE: DIFFERENTLY ABOUT TWITTER.Friday, February 18, 2011
  • v27 GROUP BUYING: WHO WILL PREVAIL?Friday, February 18, 2011
  • Groupon: The OG.Friday, February 18, 2011
  • Google took a $6 billion stab at buying Groupon, but was rejected. No matter. They’ll soon be joining the group-buy melee with Google Offers.Friday, February 18, 2011
  • Amazon just sunk a $175 million investment into Groupon rival LivingSocial.Friday, February 18, 2011
  • Facebook Deals now piggybacks onto Facebook Places allowing local business owners to do Foursquare-like specials for check-ins at their location.Friday, February 18, 2011
  • v27 As we climb out of the recession, consumers have changed. Impulse has become a luxury and our perception of value has been redefined.Friday, February 18, 2011
  • v27 CONSUMERS AND BUSINESSES MUST BOTH BENEFIT.Friday, February 18, 2011
  • v27 VALUE FOR THE FUTURE: WILL REIGN SUPREME.Friday, February 18, 2011
  • v27 TABLETS: FAD OR DEATH OF THE LAPTOP?Friday, February 18, 2011
  • The iPad’s sales have outpaced iPhone initial-year sales. The iPhone has been around since 2007, and it’s certainly not going anywhere.Friday, February 18, 2011
  • The BlackBerry PlayBook will be the device that brings tablets to corporate America, but greater success will depend on it’s appeal to non-BlackBerry users.Friday, February 18, 2011
  • Sink or swim, every manufacturer is jumping on the tablet bandwagon. We’re past the early adoption phase. The early majority arrived at Christmas.Friday, February 18, 2011
  • Will E-Readers stay relevant as tablet prices drop? Will the lines between E-Readers and tablets continue to blur or will innovation diverge? We can’t be sure.Friday, February 18, 2011
  • What we do know is: the demand for laptops is still big and they do lots of things that tablets just aren’t made for. Don’t give up on them yet.Friday, February 18, 2011
  • v27 THERE IS NOW A DIFFERENT DEVICE FOR EVERY PART OF YOUR DAY.Friday, February 18, 2011
  • v27 TABLETS ARE FOR THE FUTURE: HERE TO STAY.Friday, February 18, 2011
  • v27 MOBILE: DOES YOUR GRANDMA HAVE A SMARTPHONE?Friday, February 18, 2011
  • v27 91% of Americans use cell phones. http://arstechnica.com/telecom/news/2010/03/wireless-survey-91-of-americans-have-cell-phones.arsFriday, February 18, 2011
  • THAT MEANS YOURFriday, February 18, 2011 GRANDMA HAS ONE.
  • AND YOUR BABY.Friday, February 18, 2011
  • v27 By Christmas 2011, 1 in 2 Americans will have a SmartPhone. http://blog.nielsen.com/nielsenwire/consumer/smartphones-to-overtake-feature-phones-in-u-s-by-2011/Friday, February 18, 2011
  • v27 There are roughly 37.5 million grandmas in the United States.Friday, February 18, 2011
  • v27 That’s at least 18.75 million grandmas with SmartPhones by Christmas.Friday, February 18, 2011
  • v27 More people, more devices. What about the 27% of Americans who already have a smartphone?Friday, February 18, 2011
  • v27 Remember that old joke? YOUR REFRIGERATOR IS RUNNING...Friday, February 18, 2011
  • v27 IT JUST STARTED.Friday, February 18, 2011
  • Mobile is now more than one device, it’s digital functionality like “smart” appliances, augmented reality and physical functionality that connect with our lives and devices.Friday, February 18, 2011
  • v27 Mobile isn’t just in American homes. It’s larger than that, shaping culture and the world as we know it. At home and abroad.Friday, February 18, 2011
  • v27 6 in 10 people around the world now have a mobile phone. http://www.usatoday.com/tech/news/2009-03-02-un-digital_N.htmFriday, February 18, 2011
  • EGYPT WAS A GLOBAL LANDMARK OF MOBILE ACTIVISM.Friday, February 18, 2011
  • v27 MOBILE. EVERYONE. EVERYWHERE. IT’S BECOMING A PART OF OUR DNA.Friday, February 18, 2011
  • v27 NOT THINKING MOBILE? YOU’RE BEHIND.Friday, February 18, 2011
  • v27 FOR THE FUTURE: MOBILE EVERYTHING.Friday, February 18, 2011
  • v27 THE FUTUREFriday, February 18, 2011
  • v27 The future will be about... Agile Innovation Transforming the way we interact with information and our environment Value for both brand and consumer Truly integrated technologyFriday, February 18, 2011
  • v27 THIS IS PROGRESS. THE FUTURE a We Are Here TimeFriday, February 18, 2011
  • v27 THANKSFriday, February 18, 2011
  • v27 COMMENTS?Friday, February 18, 2011
  • v27 NICOLE NEWVILLE JAKE SZYMANSKI VP Brand & Media Planning Associate Brand Planner space150 space150 nicole.newville@space150.com jake.szymanski@space150.com www.space150.comFriday, February 18, 2011
  • v27 Special Thanks To: Craig Key Christina Dorr Ned Lampert Eric Schlauch Michelle Swanson James Squires www.space150.comFriday, February 18, 2011
  • IMAGE CREDITS Boston.com - The Big Picture Matt McClain Peter Macdiarmid Los Angeles Times Framework Boston.com - The Big Picture Getty Images Getty Images AP Photo / Bela Szandelszky OK_01 Lefteris Pitarakis Boston.com - The Big Picture Pro-Zak Boston.com - The Big Picture Flickr Associated Press REUTERS / Charles Platiau Ben Stansall / AFP Is Your Refrigerator Running? Boston.com - The Big Picture Boston.com - The Big Picture dmguz Getty Images Flickr STR/AFP Mono Lake Tufas Boston.com - The Big Picture Dan Smith Getty Images PicasaFriday, February 18, 2011