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Recap: dd:IMPACT "The Design Edition by space150

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Digital DUMBO has come a long way since its 34-people-at-a-bar-for-happy-hour days (yes, it's been a while since we attended). Here's our recap of what went down at the, now very legit, dd:Impact "The …

Digital DUMBO has come a long way since its 34-people-at-a-bar-for-happy-hour days (yes, it's been a while since we attended). Here's our recap of what went down at the, now very legit, dd:Impact "The Design Edition" last week in Brooklyn (by Ollie Bauer and Jon Hsu).

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  • 1. Confidential and Proprietary space150 ©2014
  • 2. Confidential and Proprietary space150 ©2014 MOBILE APP DESIGN
  • 3. Confidential and Proprietary space150 ©2014
  • 4. Confidential and Proprietary space150 ©2014 Long-form content is outperforming on mobile. KEY TAKEAWAYS Content will be produced, directed, and edited for smartphone viewing.
  • 5. Confidential and Proprietary space150 ©2014 Unbundling is a good idea. KEY TAKEAWAYS Creates a more focused and robust experience. Also, app discovery is broken.
  • 6. Confidential and Proprietary space150 ©2014 Play to the strengths of the platform. KEY TAKEAWAYS The web sucks on your phone. And what about emerging platforms? (Watch, Glass)
  • 7. Confidential and Proprietary space150 ©2014 “ If you forsake mobile in order to preserve the web, then you are looking backwards.
  • 8. Confidential and Proprietary space150 ©2014 PHYSICAL DESIGN IN A CONNECTED WORLD
  • 9. Confidential and Proprietary space150 ©2014
  • 10. Confidential and Proprietary space150 ©2014
  • 11. Confidential and Proprietary space150 ©2014 Share quickly and early. KEY TAKEAWAYS Push it out to something real as fast as possible.
  • 12. Confidential and Proprietary space150 ©2014 “No-look feedback.” KEY TAKEAWAYS Physical’s point of difference over digital.
  • 13. Confidential and Proprietary space150 ©2014 “ The process is all about collaboration. We're going to collaborate to solve complex problems in the future.
  • 14. Confidential and Proprietary space150 ©2014 CREATING IN THE CLOUD
  • 15. Confidential and Proprietary space150 ©2014
  • 16. Confidential and Proprietary space150 ©2014 Collaboration speeds up production. KEY TAKEAWAYS Photoshop meets Google docs.
  • 17. Confidential and Proprietary space150 ©2014 “ It's a crime against the creative community not to fully leverage the power of the cloud.
  • 18. Confidential and Proprietary space150 ©2014 CONTENT DESIGN
  • 19. Confidential and Proprietary space150 ©2014
  • 20. Confidential and Proprietary space150 ©2014 Let the content determine the layout of the page. KEY TAKEAWAYS Also, share everywhere, not just on the homepage. Also, infinite scroll or not? It’s a toss up.
  • 21. Confidential and Proprietary space150 ©2014 “Advertorial.” KEY TAKEAWAYS Native advertising can excite the reader and the brand.
  • 22. Confidential and Proprietary space150 ©2014 “ It's not how many views. It’s how people spend time with it.
  • 23. Confidential and Proprietary space150 ©2014 MULTI-DEVICE GAME DESIGN
  • 24. Confidential and Proprietary space150 ©2014
  • 25. Confidential and Proprietary space150 ©2014 The actual play of the game tells the story. KEY TAKEAWAYS A unique narrative every time for every player.
  • 26. Confidential and Proprietary space150 ©2014 “Transmedia design.” KEY TAKEAWAYS Meet them where they are. But there is room for improvement in multi-screen narrative.
  • 27. Confidential and Proprietary space150 ©2014 “ There's still space for indie developers who are trying to create something real and not exploit their users.
  • 28. Confidential and Proprietary space150 ©2014 CLOSING KEYNOTE
  • 29. Confidential and Proprietary space150 ©2014
  • 30. Confidential and Proprietary space150 ©2014 Stay inspired. Be honest. Keep pushing. KEY TAKEAWAYS Making great things is hard.
  • 31. Confidential and Proprietary space150 ©2014 “ You can look at something and ‘good-enough’ it, but that’s not going to work out.
  • 32. Confidential and Proprietary space150 ©2014 Compiled by: ! Jon Hsu & Ollie Bauer Desigers, space150

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